Data mining Audience in Germany
Data mining has an estimated audience of 362,714 people in Germany. 37.3% are female, 62.7% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, BMW i8, Payback, Toyota Prius, 5G.
The average Data mining fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, BMW i8, Payback, with strongest over-indexing on GitHub (46.33× the country average). Demographically, the Data mining audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Data mining fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 36.4 |
| Estimated audience size | 362,714 |
Audience persona
The typical Data mining fan in Germany is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,046 | 1.05× |
| Bayern | 77,702 | 1.33× |
| Baden-Württemberg | 69,606 | 1.41× |
| Berlin | 38,730 | 2.39× |
| Hessen | 38,425 | 1.39× |
| Niedersachsen | 26,862 | 0.76× |
| Sachsen | 14,671 | 0.82× |
| Hamburg | 11,287 | 1.38× |
| Rheinland-Pfalz | 10,874 | 0.6× |
| Schleswig-Holstein | 9,725 | 0.75× |
| Brandenburg | 7,400 | 0.66× |
| Sachsen-Anhalt | 6,186 | 0.66× |
| Thüringen | 5,851 | 0.63× |
| Saarland | 3,459 | 0.78× |
| Mecklenburg-Vorpommern | 3,227 | 0.47× |
| Bremen | 2,901 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 46.33× | Internet & Social Media |
| BMW i8 | 78.28× | Cars & Mobility |
| Payback | 18.86× | Shopping |
| Toyota Prius | 58.21× | Cars & Mobility |
| 5G | 54.01× | Technology & Electronics |
| Digital transformation | 32.02× | Business & Career |
| Renewable energy | 10.22× | Business & Career |
| Data science | 27.62× | Business & Career |
| BMW i3 | 25.54× | Cars & Mobility |
| Data visualization | 33.21× | Technology & Electronics |
| Connected car | 30.56× | Cars & Mobility |
| BMW i | 29.27× | Cars & Mobility |
| Robotics | 14.07× | Technology & Electronics |
| Information security | 10.29× | Business & Career |
| N26 | 11.3× | Business & Career |
| Computer security | 7.14× | Business & Career |
| Sustainable energy | 4.93× | Home & Garden |
| Cloud computing | 5.46× | Technology & Electronics |
| Mechatronics | 18.07× | Business & Career |
| Business analytics | 18.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.93 |
| Career Orientation | POWER | 2.49 |
| Need for Security | CONSERVATISM | 2.44 |
| Sustainability | BALANCE | 1.95 |
| Urban Lifestyle | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 13.1% |
| Spain | 4.6% |
See Data mining audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Data mining have in Germany?
Data mining has an estimated audience of 362,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Data mining fans?
37.3% of Data mining fans are female, 62.7% are male, with an average age of 36.4 years.
Which brands do Data mining fans like most?
Data mining fans show strongest brand affinity for GitHub (46.33×), BMW i8 (78.28×), and Payback (18.86×) over the country average.
Where do Data mining fans live in Germany?
Data mining fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,046), Bayern (reach 77,702), and Baden-Württemberg (reach 69,606). These three regions account for the largest share of the active audience.
What other brands do Data mining fans also like?
Beyond Data mining itself, the audience over-indexes on BMW i8 (78.28×), Payback (18.86×), Toyota Prius (58.21×), and 5G (54.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Data mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.