Data mining Audience in Germany

Data mining has an estimated audience of 362,714 people in Germany. 37.3% are female, 62.7% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, BMW i8, Payback, Toyota Prius, 5G.

The average Data mining fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, BMW i8, Payback, with strongest over-indexing on GitHub (46.33× the country average). Demographically, the Data mining audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Data mining fans

Demographic split for Data mining audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age36.4
Estimated audience size362,714

Audience persona

The typical Data mining fan in Germany is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.

Top regions in Germany

Top regions ranked by reach for Data mining in Germany
RegionReachAffinity
Nordrhein-Westfalen83,0461.05×
Bayern77,7021.33×
Baden-Württemberg69,6061.41×
Berlin38,7302.39×
Hessen38,4251.39×
Niedersachsen26,8620.76×
Sachsen14,6710.82×
Hamburg11,2871.38×
Rheinland-Pfalz10,8740.6×
Schleswig-Holstein9,7250.75×
Brandenburg7,4000.66×
Sachsen-Anhalt6,1860.66×
Thüringen5,8510.63×
Saarland3,4590.78×
Mecklenburg-Vorpommern3,2270.47×
Bremen2,9010.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data mining audience
BrandAffinityCategory
GitHub46.33×Internet & Social Media
BMW i878.28×Cars & Mobility
Payback18.86×Shopping
Toyota Prius58.21×Cars & Mobility
5G54.01×Technology & Electronics
Digital transformation32.02×Business & Career
Renewable energy10.22×Business & Career
Data science27.62×Business & Career
BMW i325.54×Cars & Mobility
Data visualization33.21×Technology & Electronics
Connected car30.56×Cars & Mobility
BMW i29.27×Cars & Mobility
Robotics14.07×Technology & Electronics
Information security10.29×Business & Career
N2611.3×Business & Career
Computer security7.14×Business & Career
Sustainable energy4.93×Home & Garden
Cloud computing5.46×Technology & Electronics
Mechatronics18.07×Business & Career
Business analytics18.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data mining audience
TraitClusterScore
Early Adopter MentalityPOWER2.93
Career OrientationPOWER2.49
Need for SecurityCONSERVATISM2.44
SustainabilityBALANCE1.95
Urban LifestyleOPEN1.41
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Data mining
CountryShare
United States21.3%
India13.1%
Spain4.6%

See Data mining audiences in other countries

More Technology & Electronics audiences in Germany

Frequently asked questions

How many fans does Data mining have in Germany?

Data mining has an estimated audience of 362,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Data mining fans?

37.3% of Data mining fans are female, 62.7% are male, with an average age of 36.4 years.

Which brands do Data mining fans like most?

Data mining fans show strongest brand affinity for GitHub (46.33×), BMW i8 (78.28×), and Payback (18.86×) over the country average.

Where do Data mining fans live in Germany?

Data mining fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,046), Bayern (reach 77,702), and Baden-Württemberg (reach 69,606). These three regions account for the largest share of the active audience.

What other brands do Data mining fans also like?

Beyond Data mining itself, the audience over-indexes on BMW i8 (78.28×), Payback (18.86×), Toyota Prius (58.21×), and 5G (54.01×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Data mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.