Data analysis Audience in Germany
Data analysis has an estimated audience of 1,135,993 people in Germany. 42.4% are female, 57.6% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, BMW i8, Data science, Payback, Digital transformation.
The average Data analysis fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, BMW i8, Data science, with strongest over-indexing on GitHub (43.21× the country average). Demographically, the Data analysis audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Data analysis fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 33.3 |
| Estimated audience size | 1,135,993 |
Audience persona
The typical Data analysis fan in Germany is more male, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,563 | 1.03× |
| Bayern | 251,723 | 1.38× |
| Baden-Württemberg | 170,966 | 1.1× |
| Berlin | 112,052 | 2.21× |
| Niedersachsen | 97,954 | 0.89× |
| Hessen | 94,522 | 1.09× |
| Hamburg | 56,895 | 2.22× |
| Rheinland-Pfalz | 46,714 | 0.82× |
| Schleswig-Holstein | 31,953 | 0.78× |
| Sachsen | 26,189 | 0.47× |
| Brandenburg | 22,172 | 0.63× |
| Thüringen | 19,233 | 0.66× |
| Sachsen-Anhalt | 15,402 | 0.52× |
| Mecklenburg-Vorpommern | 11,240 | 0.52× |
| Bremen | 10,684 | 1.1× |
| Saarland | 8,022 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 43.21× | Internet & Social Media |
| BMW i8 | 43.33× | Cars & Mobility |
| Data science | 25.56× | Business & Career |
| Payback | 12.09× | Shopping |
| Digital transformation | 20.24× | Business & Career |
| Renewable energy | 6.59× | Business & Career |
| 5G | 29.77× | Technology & Electronics |
| Toyota Prius | 31.3× | Cars & Mobility |
| Office 365 | 9.76× | Technology & Electronics |
| Google Drive | 8.02× | Technology & Electronics |
| Information security | 9.45× | Business & Career |
| Deep learning | 31.56× | Technology & Electronics |
| Data visualization | 21.43× | Technology & Electronics |
| Computer security | 6.4× | Business & Career |
| Udemy | 13.34× | Business & Career |
| BMW i3 | 14.14× | Cars & Mobility |
| 2.99× | Internet & Social Media | |
| Connected car | 17.19× | Cars & Mobility |
| Mechatronics | 14.57× | Business & Career |
| Cloud computing | 4.29× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.83 |
| Early Adopter Mentality | POWER | 2.75 |
| Need for Security | CONSERVATISM | 2.38 |
| Sustainability | BALANCE | 2.02 |
| Social Media Usage | JOY | 1.57 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| India | 10.7% |
| United Kingdom | 4.1% |
See Data analysis audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Data analysis have in Germany?
Data analysis has an estimated audience of 1,135,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Data analysis fans?
42.4% of Data analysis fans are female, 57.6% are male, with an average age of 33.3 years.
Which brands do Data analysis fans like most?
Data analysis fans show strongest brand affinity for GitHub (43.21×), BMW i8 (43.33×), and Data science (25.56×) over the country average.
Where do Data analysis fans live in Germany?
Data analysis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,563), Bayern (reach 251,723), and Baden-Württemberg (reach 170,966). These three regions account for the largest share of the active audience.
What other brands do Data analysis fans also like?
Beyond Data analysis itself, the audience over-indexes on BMW i8 (43.33×), Data science (25.56×), Payback (12.09×), and Digital transformation (20.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Data analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.