Adobe Audience in Germany
Adobe has an estimated audience of 992,159 people in Germany. 42.7% are female, 57.3% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fotor, Universal Studios Singapore, Film director, Fotolia, Axure RP.
The average Adobe fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fotor, Universal Studios Singapore, Film director, with strongest over-indexing on Fotor (55.24× the country average). Demographically, the Adobe audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Adobe fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 34.0 |
| Estimated audience size | 992,159 |
Audience persona
The typical Adobe fan in Germany is more male, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Fotor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,847 | 1.09× |
| Bayern | 187,016 | 1.17× |
| Baden-Württemberg | 151,697 | 1.12× |
| Niedersachsen | 94,913 | 0.99× |
| Hessen | 91,459 | 1.21× |
| Berlin | 67,740 | 1.53× |
| Rheinland-Pfalz | 49,332 | 0.99× |
| Sachsen | 44,956 | 0.92× |
| Schleswig-Holstein | 35,021 | 0.98× |
| Hamburg | 27,205 | 1.21× |
| Brandenburg | 25,765 | 0.84× |
| Thüringen | 19,600 | 0.78× |
| Sachsen-Anhalt | 18,045 | 0.7× |
| Mecklenburg-Vorpommern | 12,985 | 0.69× |
| Saarland | 9,479 | 0.78× |
| Bremen | 8,525 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fotor | 55.24× | Technology & Electronics |
| Universal Studios Singapore | 59.09× | Travel & Leisure |
| Film director | 13.91× | Movies & TV |
| Fotolia | 52.73× | Business & Career |
| Axure RP | 105.02× | Technology & Electronics |
| André Schürrle | 35.13× | Sports |
| Singapore Changi Airport | 31.14× | Travel & Leisure |
| Farfetch | 13.26× | Shopping |
| Enjoi | 138.49× | Sports |
| Yahoo!ショッピング | 3.42× | |
| Marvels | 18.15× | Literature |
| Arts and music | 1.74× | Arts & Culture |
| RMIT University | 42.04× | Business & Career |
| Video production | 6.05× | Movies & TV |
| Smashing Magazine | 79.83× | Technology & Electronics |
| Image editing | 6.4× | Technology & Electronics |
| User experience design | 11.33× | Technology & Electronics |
| Image sensor | 4.85× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Domain Name System | 3.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.44 |
| Sustainability | BALANCE | 2.42 |
| Career Orientation | POWER | 1.93 |
| Early Adopter Mentality | POWER | 1.87 |
| DIY Mentality | THRILL | 1.85 |
| Risk Appetite | THRILL | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Japan | 15.3% |
| Brazil | 6.8% |
See Adobe audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Adobe have in Germany?
Adobe has an estimated audience of 992,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Adobe fans?
42.7% of Adobe fans are female, 57.3% are male, with an average age of 34.0 years.
Which brands do Adobe fans like most?
Adobe fans show strongest brand affinity for Fotor (55.24×), Universal Studios Singapore (59.09×), and Film director (13.91×) over the country average.
Where do Adobe fans live in Germany?
Adobe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,847), Bayern (reach 187,016), and Baden-Württemberg (reach 151,697). These three regions account for the largest share of the active audience.
What other brands do Adobe fans also like?
Beyond Adobe itself, the audience over-indexes on Universal Studios Singapore (59.09×), Film director (13.91×), Fotolia (52.73×), and Axure RP (105.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.