Rascasse Audience Intelligence

User experience design Audience in Germany

A data profile of the people who buy, follow and care about User experience design in Germany — modelled from more than twelve digital signal sources. User experience design has an estimated audience of 732,099 people in Germany.

#206among Field of study in Germany#3776among Topic in Germany#399in Technology & Electronics

The average User experience design fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reddit, BMW i8, Innovation, with strongest over-indexing on Reddit (3.98× the country average).

Demographically, the User experience design audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical User experience design fan in Germany is balanced, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reddit.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the User experience design profile in Germany.

Audience size
732K
in Germany
Gender
49.2%♀
50.8% male
Age
37.0
average years
Country rank
#8534
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of User experience design fans

49.2% are female, 50.8% are male, average age 37.0.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for User experience design audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age37.0
Estimated audience size732,099
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the User experience design audience in Germany
Age bracketShare%
16-1917%
20-2928%
30-3924%
40-4919%
50+11%
Fig. 04

Worldwide distribution

5.1%

of the worldwide User experience design audience comes from Germany.

Worldwide audience distribution share by country for User experience design
CountryShare
United States20.4%
Japan6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the User experience design audience in Germany is strongest.

Fig. 05

Top regions by affinity

User experience design fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.72×
02Hamburg~20K1.40×
03Bayern~100K1.24×
04Hessen~60K1.16×
05Baden-Württemberg~100K1.12×
06Nordrhein-Westfalen~200K1.07×
07Bremen~7K1.07×
08Rheinland-Pfalz~30K0.91×
09Sachsen~30K0.90×
10Schleswig-Holstein~20K0.90×
11Niedersachsen~60K0.87×
12Saarland~8K0.87×
13Brandenburg~20K0.84×
14Thüringen~10K0.79×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~10K0.75×
Fig. 06

Affinity by region

Affinity by region — User experience design, Germany
0.75×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the User experience design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for User experience design audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility20.00×
02Brussels AirlinesTravel & Leisure16.23×
03Data visualizationTechnology & Electronics15.07×
04Frieze Art FairArts & Culture14.15×
055GTechnology & Electronics13.21×
06AdobeTechnology & Electronics11.33×
07AngularJSTechnology & Electronics11.15×
08FiverrBusiness & Career10.73×
09Bank of ScotlandBusiness & Career9.55×
10Amazon Web ServicesTechnology & Electronics9.03×
11WordPressTechnology & Electronics8.80×
12Computer data storageTechnology & Electronics7.16×
13Isabel MarantFashion & Accessoires5.27×
14LinkedInInternet & Social Media4.66×
15GitHubInternet & Social Media4.58×
16InnovationBusiness & Career4.03×
17RedditInternet & Social Media3.98×
18Software engineeringBusiness & Career3.91×
19Career developmentBusiness & Career3.80×
20Picture bookLiterature3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the User experience design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by User experience design audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.79×
Career OrientationPOWER2.64×
SustainabilityBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by User experience design audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Family OrientationCONSERVATISM0.87×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does User experience design have in Germany?

User experience design has an estimated audience of 732,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of User experience design fans?

49.2% of User experience design fans are female, 50.8% are male, with an average age of 37.0 years.

03

Which brands do User experience design fans like most?

User experience design fans show strongest brand affinity for Reddit (3.98×), BMW i8 (20×), and Innovation (4.03×) over the country average.

04

Where do User experience design fans live in Germany?

User experience design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do User experience design fans also like?

Beyond User experience design itself, the audience over-indexes on BMW i8 (20×), Innovation (4.03×), Adobe (11.33×), and Brussels Airlines (16.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See User experience design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for User experience design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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