User experience design Audience in Germany
User experience design has an estimated audience of 732,099 people in Germany. 49.2% are female, 50.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business English, Ma Mère, Christmas Gift, Gil Ofarim, VfL Wolfsburg.
The average User experience design fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business English, Ma Mère, Christmas Gift, with strongest over-indexing on Business English (5.26× the country average). Demographically, the User experience design audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of User experience design fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 37.0 |
| Estimated audience size | 732,099 |
Audience persona
The typical User experience design fan in Germany is balanced, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,518 | 1.12× |
| Bayern | 143,783 | 1.22× |
| Baden-Württemberg | 115,312 | 1.15× |
| Hessen | 67,544 | 1.21× |
| Niedersachsen | 61,251 | 0.86× |
| Berlin | 60,865 | 1.86× |
| Rheinland-Pfalz | 33,017 | 0.9× |
| Sachsen | 32,282 | 0.9× |
| Hamburg | 24,887 | 1.5× |
| Schleswig-Holstein | 23,181 | 0.88× |
| Brandenburg | 17,971 | 0.79× |
| Sachsen-Anhalt | 12,865 | 0.68× |
| Thüringen | 11,928 | 0.64× |
| Mecklenburg-Vorpommern | 8,419 | 0.6× |
| Saarland | 6,344 | 0.71× |
| Bremen | 6,068 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 5.26× | Business & Career |
| Ma Mère | 20× | Movies & TV |
| Christmas Gift | 2.39× | Kids & Family |
| Gil Ofarim | 1.64× | Music & Radio |
| VfL Wolfsburg | 2.13× | Sports |
| Hypertext | 3.44× | Technology & Electronics |
| Kieser Training | 4.27× | Sports |
| Atkins diet | 6.14× | Health |
| Irish Ferries | 9.73× | Cars & Mobility |
| Preacher (comics) | 6.54× | Literature |
| MK | 2.78× | Music & Radio |
| Google Home | 4.14× | Technology & Electronics |
| Hauptschule | 5.51× | Kids & Family |
| Elīna Garanča | 5.18× | Music & Radio |
| Mülheim | 2.41× | Travel & Leisure |
| Necktie | 3.35× | Fashion & Accessoires |
| Headhunters (film) | 2.97× | Movies & TV |
| San Gil | 2.53× | Travel & Leisure |
| Ireen Sheer | 1.56× | Music & Radio |
| Euphonium | 5.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.18 |
| Career Orientation | POWER | 2.53 |
| Sustainability | BALANCE | 2.34 |
| Design Affinity | PREMIUM | 1.8 |
| Need for Security | CONSERVATISM | 1.65 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Japan | 6.9% |
| India | 5.7% |
See User experience design audiences in other countries
- User experience design — United States
- User experience design — United Kingdom
- User experience design — France
- User experience design — Italy
- User experience design — Spain
- User experience design — Brazil
- User experience design — Japan
- User experience design — South Korea
- User experience design — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does User experience design have in Germany?
User experience design has an estimated audience of 732,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of User experience design fans?
49.2% of User experience design fans are female, 50.8% are male, with an average age of 37.0 years.
Which brands do User experience design fans like most?
User experience design fans show strongest brand affinity for Business English (5.26×), Ma Mère (20×), and Christmas Gift (2.39×) over the country average.
Where do User experience design fans live in Germany?
User experience design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,518), Bayern (reach 143,783), and Baden-Württemberg (reach 115,312). These three regions account for the largest share of the active audience.
What other brands do User experience design fans also like?
Beyond User experience design itself, the audience over-indexes on Ma Mère (20×), Christmas Gift (2.39×), Gil Ofarim (1.64×), and VfL Wolfsburg (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for User experience design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.