Rascasse Audience Intelligence

User experience design Audience in United States

A data profile of the people who buy, follow and care about User experience design in United States — modelled from more than twelve digital signal sources. User experience design has an estimated audience of 2,914,027 people in United States.

#253among Field of study in United States#5189among Topic in United States#419in Technology & Electronics

The average User experience design fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business intelligence, Data visualization, Product Hunt, with strongest over-indexing on Business intelligence (25.12× the country average).

Demographically, the User experience design audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Need for Security, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical User experience design fan in United States is balanced, around 35.4 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the User experience design profile in United States.

Audience size
2.9M
in United States
Gender
50.1%♀
49.9% male
Age
35.4
average years
Country rank
#10553
Topic in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of User experience design fans

50.1% are female, 49.9% are male, average age 35.4.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for User experience design audience in United States
MetricValue
Female50.1%
Male49.9%
Average age35.4
Estimated audience size2,914,027
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the User experience design audience in United States
Age bracketShare%
16-1923%
20-2928%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

20.4%

of the worldwide User experience design audience comes from United States.

Worldwide audience distribution share by country for User experience design
CountryShare
United States20.4%
Japan6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the User experience design audience in United States is strongest.

Fig. 05

Top regions by affinity

User experience design fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.50×
02Wyoming~6K1.38×
03Louisiana~50K1.31×
04Mississippi~30K1.30×
05Illinois~100K1.19×
06Montana~10K1.19×
07Tennessee~70K1.17×
08Washington, District of Columbia~10K1.14×
09New York~200K1.13×
10Michigan~80K1.11×
11Arkansas~30K1.11×
12Texas~300K1.08×
13Virginia~80K1.08×
14North Carolina~90K1.06×
15Alabama~40K1.06×
16Alaska~7K1.06×
17Florida~200K1.05×
18North Dakota~6K1.04×
19Ohio~90K1.02×
20Missouri~50K1.02×
21Minnesota~40K1.02×
22California~300K1.01×
23Indiana~50K1.01×
24Rhode Island~9K1.00×
25Kentucky~40K0.99×
26Delaware~8K0.99×
27Oregon~30K0.98×
28Maine~10K0.98×
29South Dakota~7K0.98×
30West Virginia~10K0.97×
31Washington~60K0.96×
32Massachusetts~60K0.96×
33Maryland~50K0.96×
34Hawaii~10K0.96×
35Wisconsin~40K0.95×
36New Hampshire~10K0.95×
37South Carolina~40K0.94×
38Utah~20K0.94×
39Idaho~10K0.94×
40Oklahoma~30K0.93×
41Nebraska~10K0.93×
42Iowa~20K0.92×
43New Mexico~10K0.91×
44Arizona~50K0.90×
45Kansas~20K0.90×
46Connecticut~30K0.89×
47Nevada~20K0.88×
48New Jersey~60K0.86×
49Colorado~40K0.84×
50Pennsylvania~80K0.80×
Fig. 06

Affinity by region

Affinity by region — User experience design, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the User experience design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for User experience design audience
#·InterestCategoryAffinity×
01Product HuntInternet & Social Media42.22×
02Internet securityTechnology & Electronics27.50×
03Alexandre DumasLiterature27.15×
04Data visualizationTechnology & Electronics25.25×
05Business intelligenceBusiness & Career25.12×
06Resident AdvisorMusic & Radio14.93×
07ProcurementBusiness & Career13.34×
08Massive open online courseBusiness & Career12.20×
09BanksyArts & Culture11.12×
10Data scienceBusiness & Career9.78×
11Art exhibitionArts & Culture5.61×
12GraffitiArts & Culture5.34×
13Web serverTechnology & Electronics4.99×
14Digital artArts & Culture4.21×
15MuseumArts & Culture4.07×
16Fine artBusiness & Career3.45×
17InnovationBusiness & Career3.41×
18Planet FitnessSports3.18×
19Do it yourself (DIY)Home & Garden2.03×
20SupermanMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the User experience design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by User experience design audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.05×
Design AffinityPREMIUM2.24×
Early Adopter MentalityPOWER2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by User experience design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
SpiritualityBALANCE0.80×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does User experience design have in United States?

User experience design has an estimated audience of 2,914,027 people in United States, concentrated in California and Texas.

02

What is the gender split and age of User experience design fans?

50.1% of User experience design fans are female, 49.9% are male, with an average age of 35.4 years.

03

Which brands do User experience design fans like most?

User experience design fans show strongest brand affinity for Business intelligence (25.12×), Data visualization (25.25×), and Product Hunt (42.22×) over the country average.

04

Where do User experience design fans live in United States?

User experience design fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do User experience design fans also like?

Beyond User experience design itself, the audience over-indexes on Data visualization (25.25×), Product Hunt (42.22×), Art exhibition (5.61×), and Internet security (27.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See User experience design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for User experience design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →