Procurement Audience in United States

Procurement logo

Procurement has an estimated audience of 2,096,159 people in United States. 39.9% are female, 60.1% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: COSCO, Covenant, Mesh, S.P.O.C.K, Supplier relationship management.

The average Procurement fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include COSCO, Covenant, Mesh, with strongest over-indexing on COSCO (139.67× the country average). Demographically, the Procurement audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Procurement fans

Demographic split for Procurement audience in United States
MetricValue
Female39.9%
Male60.1%
Average age42.7
Estimated audience size2,096,159

Audience persona

The typical Procurement fan in United States is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for COSCO.

Top regions in United States

Top regions ranked by reach for Procurement in United States
RegionReachAffinity
California299,3891.3×
Texas198,2161.1×
New York157,7791.35×
Florida153,5141.08×
Illinois81,7791.17×
Pennsylvania76,0051.08×
Georgia75,9971.18×
Virginia69,5671.36×
North Carolina68,0161.08×
Ohio64,3931×
New Jersey62,0241.16×
Massachusetts54,5081.32×
Michigan52,2420.95×
Washington47,8311.14×
Arizona45,8301.07×
Maryland44,2021.23×
Tennessee40,7970.97×
Colorado35,1461.06×
Indiana33,1040.86×
Missouri32,2000.95×
South Carolina31,1570.99×
Wisconsin27,8380.88×
Minnesota27,2410.91×
Alabama26,8230.92×
Louisiana25,7830.95×
Oregon25,2101.05×
Oklahoma22,0320.95×
Connecticut21,9331.04×
Kentucky20,5160.78×
Nevada16,7490.83×
Arkansas16,6860.97×
Utah16,4360.88×
Mississippi15,4850.9×
Kansas15,3190.93×
Iowa14,5980.85×
Washington, District of Columbia11,2531.79×
Hawaii11,0561.23×
Idaho9,1750.87×
New Mexico9,1050.87×
Nebraska8,1050.77×
New Hampshire7,9030.96×
West Virginia7,0250.72×
Rhode Island6,4110.96×
Maine6,1580.82×
Delaware5,5070.95×
Montana4,8320.83×
Alaska4,5911.02×
North Dakota3,6100.84×
South Dakota3,5600.73×
Vermont2,8040.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Procurement audience
BrandAffinityCategory
COSCO139.67×Business & Career
Covenant136.7×Music & Radio
Mesh136.7×Music & Radio
S.P.O.C.K136.7×Music & Radio
Supplier relationship management89.41×Business & Career
Photo (French magazine)19.81×Fashion & Accessoires
Logistics Management (magazine)101×Business & Career
Performance-based advertising23.25×Business & Career
Freight transport5.22×Cars & Mobility
Supply network94.01×Technology & Electronics
Smart & Final16.41×Shopping
VNV Nation136.7×Music & Radio
User experience design13.34×Technology & Electronics
Omnicom Group51.12×Business & Career
Industrial metal15.92×Music & Radio
Tron10.71×Movies & TV
Supply chain4.74×Business & Career
Google Photos5.67×Technology & Electronics
Export7.79×Business & Career
Home Hardware12.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Procurement audience
TraitClusterScore
Quality AwarenessPREMIUM3.07
Price SensitivityPREMIUM1.69
Need for SecurityCONSERVATISM1.42
Family OrientationCONSERVATISM1.38
Career OrientationPOWER1.24
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Procurement
CountryShare
United States9.8%
India7.2%
Brazil6.5%

See Procurement audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Procurement have in United States?

Procurement has an estimated audience of 2,096,159 people in United States, concentrated in California and Texas.

What is the gender split and age of Procurement fans?

39.9% of Procurement fans are female, 60.1% are male, with an average age of 42.7 years.

Which brands do Procurement fans like most?

Procurement fans show strongest brand affinity for COSCO (139.67×), Covenant (136.7×), and Mesh (136.7×) over the country average.

Where do Procurement fans live in United States?

Procurement fans in United States are most concentrated in California (reach 299,389), Texas (reach 198,216), and New York (reach 157,779). These three regions account for the largest share of the active audience.

What other brands do Procurement fans also like?

Beyond Procurement itself, the audience over-indexes on Covenant (136.7×), Mesh (136.7×), S.P.O.C.K (136.7×), and Supplier relationship management (89.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Procurement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.