Rascasse Audience Intelligence

Procurement Audience in United States

A data profile of the people who buy, follow and care about Procurement in United States — modelled from more than twelve digital signal sources. Procurement has an estimated audience of 2,096,159 people in United States.

#6166among Topic in United States#1045in Business & Career

The average Procurement fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include COSCO, Covenant, Mesh, with strongest over-indexing on COSCO (139.67× the country average).

Demographically, the Procurement audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Procurement fan in United States is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for COSCO.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Procurement profile in United States.

Audience size
2.1M
in United States
Gender
39.9%♀
60.1% male
Age
42.7
average years
Country rank
#13729
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Procurement fans

39.9% are female, 60.1% are male, average age 42.7.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Procurement audience in United States
MetricValue
Female39.9%
Male60.1%
Average age42.7
Estimated audience size2,096,159
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Procurement audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Procurement audience comes from United States.

Worldwide audience distribution share by country for Procurement
CountryShare
United States9.8%
India7.2%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Procurement audience in United States is strongest.

Fig. 05

Top regions by affinity

Procurement fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.66×
02Virginia~70K1.30×
03Massachusetts~50K1.28×
04New York~100K1.24×
05California~300K1.23×
06Maryland~40K1.20×
07Hawaii~10K1.19×
08Georgia~70K1.15×
09New Jersey~60K1.13×
10Alaska~5K1.11×
11Illinois~80K1.10×
12Pennsylvania~80K1.08×
13North Carolina~70K1.08×
14Washington~50K1.08×
15Texas~200K1.05×
16Connecticut~20K1.05×
17Oregon~20K1.03×
18Florida~100K1.02×
19Arizona~40K1.02×
20Colorado~30K1.01×
21Ohio~60K1.00×
22South Carolina~30K1.00×
23New Hampshire~8K0.99×
24Tennessee~40K0.98×
25Louisiana~30K0.98×
26Mississippi~20K0.98×
27Arkansas~20K0.98×
28Rhode Island~7K0.98×
29Missouri~30K0.97×
30Oklahoma~20K0.96×
31Kansas~20K0.96×
32Delaware~6K0.96×
33Michigan~50K0.95×
34Indiana~40K0.93×
35North Dakota~4K0.92×
36Wisconsin~30K0.91×
37Maine~7K0.91×
38Minnesota~30K0.90×
39Alabama~30K0.90×
40Idaho~9K0.90×
41New Mexico~9K0.90×
42Montana~5K0.89×
43Vermont~3K0.89×
44Iowa~20K0.87×
45South Dakota~4K0.87×
46Utah~20K0.85×
47Nevada~20K0.82×
48Nebraska~9K0.82×
49Kentucky~20K0.79×
50West Virginia~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Procurement, United States
0.79×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Procurement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Procurement audience
#·InterestCategoryAffinity×
01COSCOBusiness & Career139.67×
02CovenantMusic & Radio136.70×
03MeshMusic & Radio136.70×
04S.P.O.C.KMusic & Radio136.70×
05VNV NationMusic & Radio136.70×
06Logistics Management (magazine)Business & Career101.00×
07Supply networkTechnology & Electronics94.01×
08Supplier relationship managementBusiness & Career89.41×
09Manav Rachna International UniversityBusiness & Career69.84×
10Omnicom GroupBusiness & Career51.12×
11Performance-based advertisingBusiness & Career23.25×
12Photo (French magazine)Fashion & Accessoires19.81×
13Smart & FinalShopping16.41×
14Industrial metalMusic & Radio15.92×
15User experience designTechnology & Electronics13.34×
16TronMovies & TV10.71×
17ExportBusiness & Career7.79×
18Google PhotosTechnology & Electronics5.67×
19Freight transportCars & Mobility5.22×
20Supply chainBusiness & Career4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Procurement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Procurement audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
Need for SecurityCONSERVATISM1.57×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Procurement audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.03×
CreativityOPEN1.05×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Procurement have in United States?

Procurement has an estimated audience of 2,096,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Procurement fans?

39.9% of Procurement fans are female, 60.1% are male, with an average age of 42.7 years.

03

Which brands do Procurement fans like most?

Procurement fans show strongest brand affinity for COSCO (139.67×), Covenant (136.7×), and Mesh (136.7×) over the country average.

04

Where do Procurement fans live in United States?

Procurement fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Procurement fans also like?

Beyond Procurement itself, the audience over-indexes on Covenant (136.7×), Mesh (136.7×), S.P.O.C.K (136.7×), and Supplier relationship management (89.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Procurement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Procurement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →