Export Audience in United States

Export logo

Export has an estimated audience of 6,537,820 people in United States. 43.0% are female, 57.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Goop, Hipster, Fairy godmother.

The average Export fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Goop, with strongest over-indexing on Governor of Michigan (19.4× the country average). Demographically, the Export audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Export fans

Demographic split for Export audience in United States
MetricValue
Female43.0%
Male57.0%
Average age42.9
Estimated audience size6,537,820

Audience persona

The typical Export fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Export in United States
RegionReachAffinity
California904,9211.26×
Texas829,5061.48×
Florida573,6941.3×
Pennsylvania469,3942.13×
New York417,2781.14×
Georgia283,3861.41×
Illinois276,4381.27×
North Carolina238,2371.21×
Virginia213,2901.34×
Ohio185,7810.92×
New Jersey175,7401.06×
Michigan164,2610.96×
Washington151,8481.16×
Arizona148,7321.11×
Indiana135,5841.14×
Tennessee131,7561×
Maryland126,1841.12×
Massachusetts116,7980.91×
Louisiana100,0611.19×
Missouri94,4660.9×
South Carolina93,7720.95×
Oregon92,8351.24×
Alabama91,3771×
Colorado88,2880.86×
Minnesota83,3790.89×
Kentucky79,0940.96×
Wisconsin76,6250.78×
Oklahoma70,7380.97×
Mississippi69,4841.29×
Nevada61,9400.98×
Kansas58,1841.13×
Arkansas56,0481.04×
Connecticut52,7330.8×
Iowa49,0650.91×
Utah48,3510.83×
Hawaii32,9071.17×
West Virginia30,9691.02×
New Mexico30,5050.93×
Nebraska26,6900.81×
Washington, District of Columbia24,6221.25×
Idaho22,0980.67×
Rhode Island16,8000.81×
New Hampshire15,9480.62×
Delaware15,2950.85×
Maine13,7120.59×
North Dakota11,1800.83×
Montana10,4090.57×
South Dakota9,9720.66×
Alaska9,4820.68×
Vermont4,9570.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Export audience
BrandAffinityCategory
Governor of Michigan19.4×Politics & Society
Vocal harmony9.43×Music & Radio
Goop11.12×Internet & Social Media
Hipster17.81×Politics & Society
Fairy godmother12.99×Literature
Wok11×Food & Beverages
Cherish (group)18.07×Music & Radio
Grinch6.61×Movies & TV
Historic site6.94×Arts & Culture
Google Home10.19×Technology & Electronics
Hibachi11.89×Food & Beverages
headspace12.76×Health
El Paso County, Colorado16.36×Travel & Leisure
Grace Slick10.65×Music & Radio
Urban Outfitters2.22×Shopping
TV Fanatic11.75×Movies & TV
No Escape (1994 film)12.23×Movies & TV
Kendra Scott3.18×Fashion & Accessoires
Jesse Plemons3.57×Movies & TV
Minnesota1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Export audience
TraitClusterScore
PatriotismCONSERVATISM1.96
Need for SecurityCONSERVATISM1.55
Price SensitivityPREMIUM1.54
Convenience OrientationPREMIUM1.47
Career OrientationPOWER1.46
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Export
CountryShare
United States9.3%
Vietnam6.1%
Brazil4.5%

See Export audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Export have in United States?

Export has an estimated audience of 6,537,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Export fans?

43.0% of Export fans are female, 57.0% are male, with an average age of 42.9 years.

Which brands do Export fans like most?

Export fans show strongest brand affinity for Governor of Michigan (19.4×), Vocal harmony (9.43×), and Goop (11.12×) over the country average.

Where do Export fans live in United States?

Export fans in United States are most concentrated in California (reach 904,921), Texas (reach 829,506), and Florida (reach 573,694). These three regions account for the largest share of the active audience.

What other brands do Export fans also like?

Beyond Export itself, the audience over-indexes on Vocal harmony (9.43×), Goop (11.12×), Hipster (17.81×), and Fairy godmother (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Export. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.