Rascasse Audience Intelligence

Export Audience in United States

A data profile of the people who buy, follow and care about Export in United States — modelled from more than twelve digital signal sources. Export has an estimated audience of 6,537,820 people in United States.

#3173among Topic in United States#497in Business & Career

The average Export fan in United States is 42.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Pennsylvania.

Top brand affinities include Logistics, Rail transport, Planet Fitness, with strongest over-indexing on Logistics (3.44× the country average).

Demographically, the Export audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Export fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Logistics.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Export profile in United States.

Audience size
6.5M
in United States
Gender
43.0%♀
57.0% male
Age
42.9
average years
Country rank
#5327
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Export fans

43.0% are female, 57.0% are male, average age 42.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Export audience in United States
MetricValue
Female43.0%
Male57.0%
Average age42.9
Estimated audience size6,537,820
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Export audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4925%
50+27%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Export audience comes from United States.

Worldwide audience distribution share by country for Export
CountryShare
United States9.3%
Vietnam6.1%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Export audience in United States is strongest.

Fig. 05

Top regions by affinity

Export fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K2.84×
02Texas~800K1.50×
03Georgia~300K1.36×
04Indiana~200K1.36×
05North Carolina~200K1.23×
06Louisiana~100K1.19×
07Virginia~200K1.15×
08South Carolina~100K1.14×
09Mississippi~60K1.13×
10Kentucky~90K1.11×
11Oklahoma~80K1.11×
12California~800K1.10×
13Arkansas~60K1.09×
14Ohio~200K1.08×
15Kansas~60K1.08×
16Illinois~200K1.07×
17Alabama~100K1.07×
18Hawaii~30K1.07×
19Florida~500K1.03×
20New Mexico~30K1.00×
21Maryland~100K0.99×
22Oregon~70K0.99×
23Iowa~50K0.99×
24Washington, District of Columbia~20K0.99×
25South Dakota~10K0.99×
26Arizona~100K0.98×
27Nebraska~30K0.98×
28Delaware~20K0.98×
29New Jersey~200K0.97×
30Washington~100K0.97×
31North Dakota~10K0.97×
32New York~300K0.95×
33Nevada~60K0.93×
34West Virginia~30K0.93×
35Missouri~100K0.92×
36Alaska~10K0.91×
37Michigan~200K0.90×
38Colorado~90K0.89×
39Connecticut~60K0.89×
40Tennessee~100K0.87×
41Wisconsin~90K0.87×
42Minnesota~80K0.86×
43Rhode Island~20K0.84×
44Massachusetts~100K0.83×
45Montana~20K0.83×
46New Hampshire~20K0.82×
47Vermont~9K0.82×
48Idaho~30K0.81×
49Maine~20K0.80×
50Utah~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Export, United States
0.79×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Export audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Export audience
#·InterestCategoryAffinity×
01ProcurementBusiness & Career7.79×
02HumanismArts & Culture7.08×
03Car clubCars & Mobility4.88×
04Web serverTechnology & Electronics3.81×
05Rail transportTravel & Leisure3.48×
06LogisticsBusiness & Career3.44×
07Mineral waterFood & Beverages3.37×
08Microwave ovenHome & Garden2.46×
09Discount TireShopping2.37×
10Diaper bagKids & Family2.22×
11Solar energyHome & Garden2.07×
12United Parcel ServiceBusiness & Career2.04×
13Planet FitnessSports1.88×
14InnovationBusiness & Career1.86×
15Hardware storeHome & Garden1.83×
16Nordstrom rackFashion & Accessoires1.82×
17Real propertyHome & Garden1.73×
18AuctionShopping1.72×
19United States Postal ServiceBusiness & Career1.67×
20Discount storesShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Export audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Export audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Need for SecurityCONSERVATISM1.53×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Export audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
MindfulnessBALANCE0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Export have in United States?

Export has an estimated audience of 6,537,820 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Export fans?

43.0% of Export fans are female, 57.0% are male, with an average age of 42.9 years.

03

Which brands do Export fans like most?

Export fans show strongest brand affinity for Logistics (3.44×), Rail transport (3.48×), and Planet Fitness (1.88×) over the country average.

04

Where do Export fans live in United States?

Export fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Pennsylvania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Export fans also like?

Beyond Export itself, the audience over-indexes on Rail transport (3.48×), Planet Fitness (1.88×), Web server (3.81×), and United States Postal Service (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Export audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Export. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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