Export Audience in Germany
Export has an estimated audience of 1,103,097 people in Germany. 34.1% are female, 65.9% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Cocktail, Pillow, Humans (TV series), Stradivarius.
The average Export fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Cocktail, Pillow, with strongest over-indexing on Gil Ofarim (2.22× the country average). Demographically, the Export audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Export fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 41.6 |
| Estimated audience size | 1,103,097 |
Audience persona
The typical Export fan in Germany is more male, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,682 | 1.16× |
| Baden-Württemberg | 197,090 | 1.31× |
| Bayern | 188,770 | 1.06× |
| Niedersachsen | 118,909 | 1.11× |
| Hessen | 103,079 | 1.23× |
| Rheinland-Pfalz | 62,006 | 1.12× |
| Berlin | 49,378 | 1× |
| Sachsen | 47,470 | 0.88× |
| Schleswig-Holstein | 36,923 | 0.93× |
| Brandenburg | 28,445 | 0.83× |
| Hamburg | 27,897 | 1.12× |
| Thüringen | 24,058 | 0.86× |
| Sachsen-Anhalt | 22,902 | 0.8× |
| Mecklenburg-Vorpommern | 14,760 | 0.7× |
| Saarland | 11,836 | 0.87× |
| Bremen | 9,546 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.22× | Music & Radio |
| Cocktail | 1.55× | Food & Beverages |
| Pillow | 1.74× | Home & Garden |
| Humans (TV series) | 5.73× | Movies & TV |
| Stradivarius | 1.62× | Shopping |
| Islamabad United (cricket) | 17.79× | Sports |
| Israel | 1.65× | Travel & Leisure |
| Esra Erol | 4.66× | Movies & TV |
| Google Home | 4.72× | Technology & Electronics |
| Home Delivery | 2.13× | Food & Beverages |
| Gudrun Sjödén | 2.37× | Fashion & Accessoires |
| Corona (band) | 1.81× | Music & Radio |
| Corfu (regional unit) | 2.24× | Travel & Leisure |
| MK | 1.96× | Music & Radio |
| Volvo V60 | 2.9× | Cars & Mobility |
| Metamorphoses | 2.03× | Literature |
| Stucco | 1.54× | Home & Garden |
| Jaguar F-Pace | 3.4× | Cars & Mobility |
| Medieval fantasy | 5.52× | Literature |
| Fast Five | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.48 |
| Need for Security | CONSERVATISM | 1.44 |
| Convenience Orientation | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
| Quality Awareness | PREMIUM | 1.22 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| Vietnam | 6.1% |
| Brazil | 4.5% |
See Export audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Export have in Germany?
Export has an estimated audience of 1,103,097 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Export fans?
34.1% of Export fans are female, 65.9% are male, with an average age of 41.6 years.
Which brands do Export fans like most?
Export fans show strongest brand affinity for Gil Ofarim (2.22×), Cocktail (1.55×), and Pillow (1.74×) over the country average.
Where do Export fans live in Germany?
Export fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,682), Baden-Württemberg (reach 197,090), and Bayern (reach 188,770). These three regions account for the largest share of the active audience.
What other brands do Export fans also like?
Beyond Export itself, the audience over-indexes on Cocktail (1.55×), Pillow (1.74×), Humans (TV series) (5.73×), and Stradivarius (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Export. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.