Humanism Audience in United States

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Humanism has an estimated audience of 2,259,807 people in United States. 53.0% are female, 47.0% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: The Legend of Zelda: Ocarina of Time 3D, Secularism, Cheetos, Zoom!, Enterprise software.

The average Humanism fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Legend of Zelda: Ocarina of Time 3D, Secularism, Cheetos, with strongest over-indexing on The Legend of Zelda: Ocarina of Time 3D (254.51× the country average). Demographically, the Humanism audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Humanism fans

Demographic split for Humanism audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.7
Estimated audience size2,259,807

Audience persona

The typical Humanism fan in United States is balanced, around 42.7 years old, with strong Individualism tendencies and a notable affinity for The Legend of Zelda: Ocarina of Time 3D.

Top regions in United States

Top regions ranked by reach for Humanism in United States
RegionReachAffinity
California299,7781.21×
Texas199,7791.03×
Florida154,8111.01×
New York151,5871.2×
Georgia78,9191.13×
North Carolina78,5261.15×
Pennsylvania74,2500.98×
Virginia69,1001.26×
Illinois67,8010.9×
Ohio60,5680.87×
Michigan54,5330.92×
Arizona54,2081.17×
New Jersey52,6250.92×
Massachusetts52,4911.18×
Washington50,3571.11×
Tennessee44,4190.98×
Indiana40,9600.99×
Maryland40,5641.04×
Missouri36,7501.01×
Colorado34,3000.96×
Alabama33,4251.06×
Kentucky32,5301.15×
South Carolina31,6920.93×
Minnesota30,0230.93×
Wisconsin29,9180.88×
Oregon28,5281.1×
Louisiana27,9720.96×
Oklahoma25,6381.02×
Connecticut24,6541.09×
Utah22,4771.11×
Kansas19,1171.07×
Arkansas17,6790.95×
Mississippi16,7300.9×
Iowa16,5250.89×
Nevada16,4940.75×
New Mexico11,6991.03×
Idaho11,0440.97×
West Virginia10,6711.01×
Washington, District of Columbia9,6951.43×
Nebraska9,0970.8×
Hawaii8,7380.9×
Maine8,1011×
New Hampshire8,0290.9×
Rhode Island7,8491.09×
Montana5,3240.85×
Delaware4,9350.79×
Vermont4,7901.21×
Alaska4,5810.95×
North Dakota4,1070.88×
South Dakota3,5270.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humanism audience
BrandAffinityCategory
The Legend of Zelda: Ocarina of Time 3D254.51×Games
Secularism34.4×Politics & Society
Cheetos24.33×Food & Beverages
Zoom!6.02×Business & Career
Enterprise software11.76×Technology & Electronics
Voluntary social year63.86×Politics & Society
Freight transport3.46×Cars & Mobility
Part Time Jobs41.28×Business & Career
Steiner Sports67.09×Sports
Charles Schwab Corporation3.93×Business & Career
Philosophy of life6.74×Health
Export7.08×Business & Career
Dead Rising 428.39×Games
Ship transport12.14×Cars & Mobility
Happiness1.58×Health
DHL Express14.54×Business & Career
CNN1.65×Movies & TV
Weis Markets9.83×Shopping
Philosophy1.54×Business & Career
Learning1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humanism audience
TraitClusterScore
IndividualismJOY1.98
SustainabilityBALANCE1.82
PatriotismCONSERVATISM1.65
MindfulnessBALANCE1.52
SpiritualityBALANCE1.47
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Humanism
CountryShare
United States25.7%
Brazil6.4%
United Kingdom5.8%

See Humanism audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Humanism have in United States?

Humanism has an estimated audience of 2,259,807 people in United States, concentrated in California and Texas.

What is the gender split and age of Humanism fans?

53.0% of Humanism fans are female, 47.0% are male, with an average age of 42.7 years.

Which brands do Humanism fans like most?

Humanism fans show strongest brand affinity for The Legend of Zelda: Ocarina of Time 3D (254.51×), Secularism (34.4×), and Cheetos (24.33×) over the country average.

Where do Humanism fans live in United States?

Humanism fans in United States are most concentrated in California (reach 299,778), Texas (reach 199,779), and Florida (reach 154,811). These three regions account for the largest share of the active audience.

What other brands do Humanism fans also like?

Beyond Humanism itself, the audience over-indexes on Secularism (34.4×), Cheetos (24.33×), Zoom! (6.02×), and Enterprise software (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.