Rascasse Audience Intelligence

Humanism Audience in United States

A data profile of the people who buy, follow and care about Humanism in United States — modelled from more than twelve digital signal sources. Humanism has an estimated audience of 2,259,807 people in United States.

#30among Art movement in United States#5929among Topic in United States#133in Arts & Culture

The average Humanism fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Legend of Zelda: Ocarina of Time 3D, Secularism, Cheetos, with strongest over-indexing on The Legend of Zelda: Ocarina of Time 3D (254.51× the country average).

Demographically, the Humanism audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humanism fan in United States is balanced, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for The Legend of Zelda: Ocarina of Time 3D.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humanism profile in United States.

Audience size
2.3M
in United States
Gender
53.0%♀
47.0% male
Age
42.7
average years
Country rank
#12905
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanism fans

53.0% are female, 47.0% are male, average age 42.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Humanism audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.7
Estimated audience size2,259,807
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Humanism audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Humanism audience comes from United States.

Worldwide audience distribution share by country for Humanism
CountryShare
United States25.7%
Brazil6.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humanism audience in United States is strongest.

Fig. 05

Top regions by affinity

Humanism fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K1.61×
02North Carolina~100K1.46×
03South Carolina~50K1.33×
04Kansas~20K1.30×
05Alabama~40K1.27×
06Virginia~70K1.26×
07Washington, District of Columbia~8K1.16×
08California~300K1.13×
09Missouri~40K1.13×
10Arizona~50K1.12×
11New Mexico~10K1.12×
12Vermont~4K1.12×
13Rhode Island~8K1.11×
14Texas~200K1.08×
15Georgia~70K1.05×
16New Jersey~60K1.05×
17Oklahoma~30K1.04×
18Alaska~5K1.04×
19Massachusetts~50K1.03×
20Indiana~40K1.02×
21North Dakota~5K1.02×
22Hawaii~10K1.00×
23New York~100K0.99×
24Utah~20K0.99×
25Pennsylvania~70K0.98×
26Arkansas~20K0.98×
27Maryland~40K0.97×
28Idaho~10K0.97×
29Washington~40K0.96×
30Connecticut~20K0.96×
31Maine~8K0.96×
32Louisiana~30K0.95×
33Oregon~20K0.95×
34West Virginia~10K0.95×
35Tennessee~40K0.94×
36Nebraska~10K0.94×
37New Hampshire~8K0.94×
38Colorado~30K0.92×
39Florida~100K0.87×
40Ohio~60K0.87×
41Michigan~50K0.87×
42Mississippi~20K0.87×
43Montana~5K0.86×
44South Dakota~5K0.86×
45Wisconsin~30K0.85×
46Minnesota~30K0.85×
47Iowa~20K0.85×
48Illinois~60K0.83×
49Delaware~5K0.81×
50Nevada~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Humanism, United States
0.76×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanism audience
#·InterestCategoryAffinity×
01The Legend of Zelda: Ocarina of Time 3DGames254.51×
02Steiner SportsSports67.09×
03Voluntary social yearPolitics & Society63.86×
04Part Time JobsBusiness & Career41.28×
05SecularismPolitics & Society34.40×
06Dead Rising 4Games28.39×
07CheetosFood & Beverages24.33×
08DHL ExpressBusiness & Career14.54×
09Ship transportCars & Mobility12.14×
10Enterprise softwareTechnology & Electronics11.76×
11Weis MarketsShopping9.83×
12ExportBusiness & Career7.08×
13Philosophy of lifeHealth6.74×
14Zoom!Business & Career6.02×
15Charles Schwab CorporationBusiness & Career3.93×
16Freight transportCars & Mobility3.46×
17Madea's Class ReunionMovies & TV2.99×
18Mitch McConnellPolitics & Society1.66×
19CNNMovies & TV1.65×
20HappinessHealth1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humanism audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
Convenience OrientationPREMIUM1.39×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humanism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Quality AwarenessPREMIUM0.89×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humanism have in United States?

Humanism has an estimated audience of 2,259,807 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humanism fans?

53.0% of Humanism fans are female, 47.0% are male, with an average age of 42.7 years.

03

Which brands do Humanism fans like most?

Humanism fans show strongest brand affinity for The Legend of Zelda: Ocarina of Time 3D (254.51×), Secularism (34.4×), and Cheetos (24.33×) over the country average.

04

Where do Humanism fans live in United States?

Humanism fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Humanism fans also like?

Beyond Humanism itself, the audience over-indexes on Secularism (34.4×), Cheetos (24.33×), Zoom! (6.02×), and Enterprise software (11.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Humanism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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