A data profile of the people who buy, follow and care about Philosophy of life in United States — modelled from more than twelve digital signal sources. Philosophy of life has an estimated audience of 7,249,732 people in United States.
The average Philosophy of life fan in United States is 41.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Obsessed (2009 film), True Lies, Michelle Monaghan, with strongest over-indexing on Obsessed (2009 film) (9.98× the country average).
Demographically, the Philosophy of life audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Philosophy of life fan in United States is more female, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Philosophy of life profile in United States.
64.5% are female, 35.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 41.9 |
| Estimated audience size | 7,249,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
Where the Philosophy of life audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~40K | 1.19× | |
| 02 | Alaska | ~20K | 1.15× | |
| 03 | California | ~900K | 1.13× | |
| 04 | Oklahoma | ~90K | 1.11× | |
| 05 | Rhode Island | ~30K | 1.10× | |
| 06 | Vermont | ~10K | 1.08× | |
| 07 | South Dakota | ~20K | 1.07× | |
| 08 | North Dakota | ~20K | 1.07× | |
| 09 | New Mexico | ~40K | 1.06× | |
| 10 | Arizona | ~200K | 1.04× | |
| 11 | Arkansas | ~60K | 1.04× | |
| 12 | Texas | ~600K | 1.03× | |
| 13 | Montana | ~20K | 1.03× | |
| 14 | Washington | ~100K | 1.00× | |
| 15 | Washington, District of Columbia | ~20K | 1.00× | |
| 16 | Georgia | ~200K | 0.99× | |
| 17 | Nebraska | ~40K | 0.99× | |
| 18 | Delaware | ~20K | 0.99× | |
| 19 | Tennessee | ~100K | 0.98× | |
| 20 | Indiana | ~100K | 0.98× | |
| 21 | Alabama | ~100K | 0.98× | |
| 22 | Oregon | ~80K | 0.98× | |
| 23 | Mississippi | ~60K | 0.97× | |
| 24 | Idaho | ~40K | 0.97× | |
| 25 | West Virginia | ~30K | 0.97× | |
| 26 | Maine | ~30K | 0.97× | |
| 27 | New Jersey | ~200K | 0.96× | |
| 28 | Louisiana | ~90K | 0.96× | |
| 29 | Nevada | ~70K | 0.96× | |
| 30 | Missouri | ~100K | 0.95× | |
| 31 | Utah | ~60K | 0.95× | |
| 32 | Kansas | ~50K | 0.95× | |
| 33 | New Hampshire | ~30K | 0.95× | |
| 34 | Colorado | ~100K | 0.94× | |
| 35 | Connecticut | ~70K | 0.94× | |
| 36 | Illinois | ~200K | 0.93× | |
| 37 | Michigan | ~200K | 0.92× | |
| 38 | South Carolina | ~100K | 0.92× | |
| 39 | New York | ~400K | 0.91× | |
| 40 | North Carolina | ~200K | 0.91× | |
| 41 | Maryland | ~100K | 0.91× | |
| 42 | Florida | ~400K | 0.90× | |
| 43 | Pennsylvania | ~200K | 0.90× | |
| 44 | Massachusetts | ~100K | 0.90× | |
| 45 | Minnesota | ~90K | 0.90× | |
| 46 | Kentucky | ~80K | 0.90× | |
| 47 | Iowa | ~50K | 0.90× | |
| 48 | Ohio | ~200K | 0.88× | |
| 49 | Wisconsin | ~100K | 0.88× | |
| 50 | Virginia | ~200K | 0.86× |
The strongest cross-interests of the Philosophy of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Lies | Movies & TV | 40.69× | ||
| 02 | David Cronenberg | Movies & TV | 15.67× | ||
| 03 | Obsessed (2009 film) | Movies & TV | 9.98× | ||
| 04 | Michelle Monaghan | Movies & TV | 9.98× | ||
| 05 | Web server | Technology & Electronics | 3.63× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.43× | ||
| 07 | Milwaukee Brewers | Sports | 3.02× | ||
| 08 | Microwave oven | Home & Garden | 2.63× | ||
| 09 | Britney Spears | Music & Radio | 2.31× | ||
| 10 | Metaphysics | Business & Career | 2.30× | ||
| 11 | Detroit Tigers | Sports | 2.30× | ||
| 12 | Real property | Home & Garden | 1.95× | ||
| 13 | Genetics | Kids & Family | 1.94× | ||
| 14 | Radio | Technology & Electronics | 1.85× | ||
| 15 | Subscription business model | Shopping | 1.74× | ||
| 16 | Discount stores | Shopping | 1.72× | ||
| 17 | Tradition | Politics & Society | 1.58× | ||
| 18 | Planet Fitness | Sports | 1.55× | ||
| 19 | Pizza Hut | Food & Beverages | 1.52× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.69× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Philosophy of life has an estimated audience of 7,249,732 people in United States, concentrated in California and Texas.
64.5% of Philosophy of life fans are female, 35.5% are male, with an average age of 41.9 years.
Philosophy of life fans show strongest brand affinity for Obsessed (2009 film) (9.98×), True Lies (40.69×), and Michelle Monaghan (9.98×) over the country average.
Philosophy of life fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Philosophy of life itself, the audience over-indexes on True Lies (40.69×), Michelle Monaghan (9.98×), Non-alcoholic beverage (3.43×), and Britney Spears (2.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Philosophy of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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