Secularism Audience in United States

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Secularism has an estimated audience of 2,020,951 people in United States. 49.7% are female, 50.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Corona (band), Goop, Enfamil.

The average Secularism fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Corona (band), with strongest over-indexing on Israel (6.62× the country average). Demographically, the Secularism audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Secularism fans

Demographic split for Secularism audience in United States
MetricValue
Female49.7%
Male50.3%
Average age40.1
Estimated audience size2,020,951

Audience persona

The typical Secularism fan in United States is balanced, around 40.1 years old, with strong Individualism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Secularism in United States
RegionReachAffinity
California276,7691.25×
Texas206,3581.19×
Florida136,3091×
New York131,0211.16×
Illinois72,6021.08×
Pennsylvania67,9121×
Virginia66,7731.36×
Georgia65,8571.06×
North Carolina63,5011.04×
Ohio55,5860.89×
Arizona53,5211.3×
Michigan52,3750.99×
New Jersey52,3371.02×
Washington51,2081.26×
Massachusetts43,7021.1×
Indiana38,3291.04×
Tennessee38,1140.94×
Maryland37,5911.08×
Colorado34,0951.07×
Missouri33,3521.02×
Minnesota32,8371.13×
South Carolina28,0560.92×
Louisiana26,6501.02×
Kentucky26,0641.03×
Wisconsin25,4240.84×
Alabama24,2790.86×
Connecticut23,4971.16×
Oregon23,3691.01×
Utah20,9971.16×
Oklahoma20,6110.92×
Nevada16,2580.83×
Kansas15,6580.98×
Iowa14,6800.88×
Arkansas13,5970.82×
Mississippi13,0090.78×
Idaho10,8901.07×
Nebraska8,3260.82×
West Virginia8,2130.87×
Washington, District of Columbia8,1251.34×
New Mexico8,1130.8×
Hawaii7,8950.91×
New Hampshire7,8080.98×
Maine6,8650.95×
Rhode Island6,1160.95×
Montana4,9460.88×
North Dakota4,5781.1×
Delaware3,9010.7×
Vermont3,8731.09×
Alaska3,6780.85×
South Dakota3,5260.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secularism audience
BrandAffinityCategory
Israel6.62×Travel & Leisure
Jeep Wagoneer11.2×Cars & Mobility
Corona (band)8.92×Music & Radio
Goop8.23×Internet & Social Media
Enfamil10.26×Kids & Family
3D printing3.69×Technology & Electronics
Urban Outfitters2.68×Shopping
Wok9.32×Food & Beverages
Google Home8.26×Technology & Electronics
Hibachi9.7×Food & Beverages
Vocal harmony5.16×Music & Radio
Jill Scott6.14×Music & Radio
Grinch4.22×Movies & TV
Jesse Plemons3.58×Movies & TV
Governor of Michigan7.54×Politics & Society
Nationality2.14×Politics & Society
Grace Slick8.41×Music & Radio
headspace8.78×Health
Ira Glass16.12×Music & Radio
Whataburger1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secularism audience
TraitClusterScore
IndividualismJOY3.45
PatriotismCONSERVATISM2.86
SpiritualityBALANCE1.79
TraditionCONSERVATISM1.77
SustainabilityBALANCE1.73
Community OrientationOPEN1.72

Worldwide distribution

Worldwide audience distribution share by country for Secularism
CountryShare
United States30.5%
Turkey7.8%
India7.0%

See Secularism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Secularism have in United States?

Secularism has an estimated audience of 2,020,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Secularism fans?

49.7% of Secularism fans are female, 50.3% are male, with an average age of 40.1 years.

Which brands do Secularism fans like most?

Secularism fans show strongest brand affinity for Israel (6.62×), Jeep Wagoneer (11.2×), and Corona (band) (8.92×) over the country average.

Where do Secularism fans live in United States?

Secularism fans in United States are most concentrated in California (reach 276,769), Texas (reach 206,358), and Florida (reach 136,309). These three regions account for the largest share of the active audience.

What other brands do Secularism fans also like?

Beyond Secularism itself, the audience over-indexes on Jeep Wagoneer (11.2×), Corona (band) (8.92×), Goop (8.23×), and Enfamil (10.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secularism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.