Secularism Audience in Germany
Secularism has an estimated audience of 277,414 people in Germany. 52.7% are female, 47.3% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hakkasan, Therme Erding, ICF International, Icon (magazine), Call option.
The average Secularism fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hakkasan, Therme Erding, ICF International, with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Secularism audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Secularism fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.2 |
| Estimated audience size | 277,414 |
Audience persona
The typical Secularism fan in Germany is balanced, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,416 | 1.21× |
| Baden-Württemberg | 41,127 | 1.09× |
| Bayern | 39,629 | 0.89× |
| Niedersachsen | 30,519 | 1.13× |
| Hessen | 25,978 | 1.23× |
| Berlin | 14,826 | 1.2× |
| Rheinland-Pfalz | 13,908 | 1× |
| Sachsen | 13,335 | 0.98× |
| Schleswig-Holstein | 11,001 | 1.1× |
| Hamburg | 8,737 | 1.39× |
| Brandenburg | 6,437 | 0.75× |
| Thüringen | 5,148 | 0.73× |
| Sachsen-Anhalt | 4,445 | 0.62× |
| Mecklenburg-Vorpommern | 3,990 | 0.75× |
| Saarland | 3,157 | 0.93× |
| Bremen | 2,383 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| Therme Erding | 14.48× | Travel & Leisure |
| ICF International | 85.58× | Business & Career |
| Icon (magazine) | 5.17× | Arts & Culture |
| Call option | 20.2× | Business & Career |
| Mustard seed | 20× | Food & Beverages |
| Faculty of Medicine, Chulalongkorn University | 23.94× | Business & Career |
| Kendra Scott | 22.65× | Fashion & Accessoires |
| Medieval fantasy | 16.21× | Literature |
| Progressive rock | 2.29× | Music & Radio |
| Cocktail | 1.63× | Food & Beverages |
| Stradivarius | 1.95× | Shopping |
| Journey to the West (2011 TV series) | 18.98× | Movies & TV |
| Natural rubber | 2.69× | Cars & Mobility |
| Urban horticulture | 1.91× | Home & Garden |
| Tifo | 7.75× | Sports |
| Este, Veneto | 2.53× | Travel & Leisure |
| Pillow | 1.51× | Home & Garden |
| Baiersbronn | 8.09× | Travel & Leisure |
| Christmas Gift | 1.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.17 |
| Patriotism | CONSERVATISM | 1.76 |
| Price Sensitivity | PREMIUM | 1.53 |
| Spirituality | BALANCE | 1.52 |
| Sports Activity | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Turkey | 7.8% |
| India | 7.0% |
See Secularism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Secularism have in Germany?
Secularism has an estimated audience of 277,414 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Secularism fans?
52.7% of Secularism fans are female, 47.3% are male, with an average age of 42.2 years.
Which brands do Secularism fans like most?
Secularism fans show strongest brand affinity for Hakkasan (109.43×), Therme Erding (14.48×), and ICF International (85.58×) over the country average.
Where do Secularism fans live in Germany?
Secularism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,416), Baden-Württemberg (reach 41,127), and Bayern (reach 39,629). These three regions account for the largest share of the active audience.
What other brands do Secularism fans also like?
Beyond Secularism itself, the audience over-indexes on Therme Erding (14.48×), ICF International (85.58×), Icon (magazine) (5.17×), and Call option (20.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Secularism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.