Weis Markets Audience in United States

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Weis Markets has an estimated audience of 2,368,676 people in United States. 62.2% are female, 37.8% are male, average age 42.4. Top regions: Pennsylvania, Maryland, New York. Top brand affinities: Roberto Carlos (singer), Bob Evans, Maracanã Stadium, Robeks, Hannaford Supermarkets.

The average Weis Markets fan in United States is 42.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Maryland, New York. Top brand affinities include Roberto Carlos (singer), Bob Evans, Maracanã Stadium, with strongest over-indexing on Roberto Carlos (singer) (98.03× the country average). Demographically, the Weis Markets audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Weis Markets fans

Demographic split for Weis Markets audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.4
Estimated audience size2,368,676

Audience persona

The typical Weis Markets fan in United States is more female, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Roberto Carlos (singer).

Top regions in United States

Top regions ranked by reach for Weis Markets in United States
RegionReachAffinity
Pennsylvania1,665,51320.88×
Maryland537,80113.2×
New York114,4440.86×
New Jersey102,4851.7×
Virginia97,6541.69×
West Virginia36,0833.27×
Delaware28,8634.42×
Florida18,4790.12×
Washington, District of Columbia13,7431.93×
California13,0350.05×
Texas12,2310.06×
North Carolina9,6590.14×
Ohio8,7500.12×
Georgia7,0330.1×
South Carolina6,6540.19×
Massachusetts6,2880.13×
Illinois6,1510.08×
Michigan5,5690.09×
Tennessee3,8080.08×
Connecticut3,1960.13×
Indiana3,0940.07×
Kentucky3,0140.1×
Colorado2,8500.08×
Washington2,7120.06×
Arizona2,4400.05×
Wisconsin1,9930.06×
Missouri1,9620.05×
Alabama1,7390.05×
Minnesota1,6600.05×
Oregon1,4170.05×
Nevada1,1960.05×
Louisiana1,1160.04×
Arkansas1,0730.05×
New Hampshire1,0510.11×
Oklahoma1,0490.04×
Utah9860.05×
Maine8720.1×
Iowa8390.04×
Kansas7920.04×
Rhode Island6660.09×
Vermont5460.13×
Mississippi5070.03×
Idaho4790.04×
Nebraska4180.04×
New Mexico4000.03×
Hawaii3170.03×
Montana2600.04×
Alaska2390.05×
South Dakota2050.04×
North Dakota2000.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weis Markets audience
BrandAffinityCategory
Roberto Carlos (singer)98.03×Music & Radio
Bob Evans35.13×Food & Beverages
Maracanã Stadium343.66×Sports
Robeks121.01×Food & Beverages
Hannaford Supermarkets81.95×Shopping
Kobalt Music Group212.52×Music & Radio
Dettol93.32×Home & Garden
C-Town Supermarkets39.49×Shopping
Oroton100.9×Fashion & Accessoires
Texas Roadhouse4.27×Food & Beverages
Filly Flair43.77×Shopping
Macaroni salad65.76×Food & Beverages
Kazan131.7×Travel & Leisure
Clean Master83.19×Technology & Electronics
Penn Station (restaurant)7.8×Food & Beverages
Luxury Bags16.29×Fashion & Accessoires
The Keg40.17×Food & Beverages
Church service6.71×Politics & Society
Yahoo! News3.47×News
Harold & Kumar20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weis Markets audience
TraitClusterScore
Price SensitivityPREMIUM1.54
Community OrientationOPEN1.49
Career OrientationPOWER1.43
IndulgenceJOY1.36
Family OrientationCONSERVATISM1.33
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Weis Markets
CountryShare
United States64.0%
Germany21.6%
Argentina2.2%

See Weis Markets audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Weis Markets have in United States?

Weis Markets has an estimated audience of 2,368,676 people in United States, concentrated in Pennsylvania and Maryland.

What is the gender split and age of Weis Markets fans?

62.2% of Weis Markets fans are female, 37.8% are male, with an average age of 42.4 years.

Which brands do Weis Markets fans like most?

Weis Markets fans show strongest brand affinity for Roberto Carlos (singer) (98.03×), Bob Evans (35.13×), and Maracanã Stadium (343.66×) over the country average.

Where do Weis Markets fans live in United States?

Weis Markets fans in United States are most concentrated in Pennsylvania (reach 1,665,513), Maryland (reach 537,801), and New York (reach 114,444). These three regions account for the largest share of the active audience.

What other brands do Weis Markets fans also like?

Beyond Weis Markets itself, the audience over-indexes on Bob Evans (35.13×), Maracanã Stadium (343.66×), Robeks (121.01×), and Hannaford Supermarkets (81.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weis Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.