Rascasse Audience Intelligence

Weis Markets Target Market in United States

A data profile of the people who buy, follow and care about Weis Markets in United States — modelled from more than twelve digital signal sources. Weis Markets has an estimated audience of 2,424,692 people in United States.

#1225among Brand in United States#228in Shopping

The average Weis Markets fan in United States is 42.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Maryland, New York.

Top brand affinities include Roberto Carlos (singer), Bob Evans, Maracanã Stadium, with strongest over-indexing on Roberto Carlos (singer) (98.03× the country average).

Demographically, the Weis Markets audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weis Markets fan in United States is more female, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Roberto Carlos (singer).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weis Markets profile in United States.

Audience size
2.4M
in United States
Gender
62.2%♀
37.8% male
Age
42.4
average years
Country rank
#12196
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Weis Markets

62.2% are female, 37.8% are male, average age 42.4.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Weis Markets audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.4
Estimated audience size2,424,692
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Weis Markets audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Weis Markets audience comes from United States.

Worldwide audience distribution share by country for Weis Markets
CountryShare
United States53.0%
Germany34.7%
Argentina2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weis Markets audience in United States is strongest.

Fig. 05

Top regions by affinity

Weis Markets customers by region in United States
#RegionReachAffinity×
01Pennsylvania~1.5M18.66×
02Maryland~600K13.58×
03Delaware~60K9.54×
04West Virginia~40K3.32×
05New Jersey~90K1.44×
06Virginia~80K1.43×
07Washington, District of Columbia~10K1.38×
08South Dakota~4K0.80×
09Wyoming~3K0.80×
10North Dakota~4K0.79×
11Montana~5K0.75×
12Hawaii~7K0.71×
13New York~90K0.70×
14Nebraska~8K0.66×
15New Mexico~8K0.66×
16Mississippi~10K0.65×
17Idaho~7K0.63×
18Rhode Island~4K0.54×
19Alaska~3K0.53×
20Kansas~10K0.51×
21Oklahoma~10K0.50×
22Iowa~10K0.50×
23Louisiana~20K0.49×
24Arkansas~10K0.49×
25Utah~10K0.47×
26Maine~4K0.47×
27New Hampshire~4K0.44×
28Nevada~9K0.39×
29Alabama~10K0.38×
30Oregon~10K0.37×
31Missouri~10K0.33×
32Wisconsin~10K0.33×
33Minnesota~10K0.33×
34Kentucky~9K0.31×
35Arizona~10K0.26×
36Connecticut~6K0.26×
37Indiana~10K0.25×
38Washington~10K0.24×
39South Carolina~9K0.24×
40Colorado~9K0.23×
41Tennessee~10K0.22×
42Massachusetts~8K0.18×
43Michigan~10K0.17×
44Ohio~10K0.16×
45Illinois~10K0.15×
46Georgia~10K0.15×
47North Carolina~10K0.15×
48Florida~20K0.12×
49Texas~20K0.10×
50California~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Weis Markets, United States
0.08×1.00×18.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weis Markets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weis Markets audience
#·InterestCategoryAffinity×
01Maracanã StadiumSports343.66×
02Kobalt Music GroupMusic & Radio212.52×
03KazanTravel & Leisure131.70×
04RobeksFood & Beverages121.01×
05OrotonFashion & Accessoires100.90×
06Roberto Carlos (singer)Music & Radio98.03×
07DettolHome & Garden93.32×
08Clean MasterTechnology & Electronics83.19×
09Hannaford SupermarketsShopping81.95×
10Macaroni saladFood & Beverages65.76×
11Lone Star Steakhouse & SaloonFood & Beverages45.90×
12Filly FlairShopping43.77×
13The KegFood & Beverages40.17×
14C-Town SupermarketsShopping39.49×
15Bob EvansFood & Beverages35.13×
16Harold & KumarMovies & TV20.00×
17Luxury BagsFashion & Accessoires16.29×
18Penn Station (restaurant)Food & Beverages7.80×
19Church servicePolitics & Society6.71×
20Texas RoadhouseFood & Beverages4.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weis Markets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weis Markets audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.70×
SustainabilityBALANCE1.82×
TravellingTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weis Markets audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Weis Markets's target market in United States?

Weis Markets's target market in United States covers an estimated 2,424,692 people, concentrated in Pennsylvania and Maryland.

02

What is the gender split and age of Weis Markets customers?

62.2% of the Weis Markets audience are female, 37.8% are male, with an average age of 42.4 years.

03

Which brands do Weis Markets fans like most?

Weis Markets fans show strongest brand affinity for Roberto Carlos (singer) (98.03×), Bob Evans (35.13×), and Maracanã Stadium (343.66×) over the country average.

04

Where do Weis Markets fans live in United States?

Weis Markets fans in United States are most concentrated in Pennsylvania (reach ~1.5M), Maryland (reach ~600K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Weis Markets fans also like?

Beyond Weis Markets itself, the audience over-indexes on Bob Evans (35.13×), Maracanã Stadium (343.66×), Robeks (121.01×), and Hannaford Supermarkets (81.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Weis Markets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weis Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →