Rascasse Audience Intelligence

Robeks Target Market in United States

A data profile of the people who buy, follow and care about Robeks in United States — modelled from more than twelve digital signal sources. Robeks has an estimated audience of 292,379 people in United States.

#5074among Brand in United States#2526in Food & Beverages

The average Robeks fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Connecticut.

Top brand affinities include Weis Markets, Maracanã Stadium, Kobalt Music Group, with strongest over-indexing on Weis Markets (153.22× the country average).

Demographically, the Robeks audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robeks fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Weis Markets.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robeks profile in United States.

Audience size
292K
in United States
Gender
69.7%♀
30.3% male
Age
37.4
average years
Country rank
#49010
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Robeks

69.7% are female, 30.3% are male, average age 37.4.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Robeks audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.4
Estimated audience size292,379
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Robeks audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Robeks audience comes from United States.

Worldwide audience distribution share by country for Robeks
CountryShare
United States94.1%
China0.8%
India0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robeks audience in United States is strongest.

Fig. 05

Top regions by affinity

Robeks customers by region in United States
#RegionReachAffinity×
01Connecticut~40K13.38×
02Arizona~50K8.25×
03California~200K4.86×
04Ohio~40K4.09×
05Virginia~30K3.83×
06Washington, District of Columbia~3K3.28×
07Kansas~5K2.21×
08Maryland~9K1.75×
09Washington~6K0.96×
10Montana<1K0.88×
11Alaska<1K0.84×
12North Dakota<1K0.84×
13South Dakota<1K0.83×
14Vermont<1K0.83×
15Florida~20K0.81×
16Mississippi~2K0.81×
17Nebraska~1K0.81×
18Utah~2K0.80×
19Arkansas~2K0.80×
20Maine<1K0.80×
21Delaware<1K0.80×
22Illinois~8K0.79×
23New Hampshire<1K0.78×
24Rhode Island<1K0.78×
25Iowa~2K0.76×
26Alabama~3K0.72×
27Louisiana~3K0.72×
28Oklahoma~2K0.72×
29New Mexico~1K0.72×
30Idaho~1K0.72×
31West Virginia~1K0.72×
32Hawaii<1K0.70×
33Colorado~3K0.66×
34Wisconsin~3K0.64×
35Minnesota~3K0.62×
36Kentucky~2K0.61×
37South Carolina~2K0.54×
38Nevada~2K0.54×
39Tennessee~3K0.53×
40Indiana~3K0.50×
41Oregon~2K0.49×
42Missouri~2K0.46×
43Michigan~3K0.40×
44New York~7K0.39×
45New Jersey~3K0.38×
46North Carolina~3K0.37×
47Massachusetts~2K0.37×
48Georgia~3K0.35×
49Pennsylvania~3K0.32×
50Texas~6K0.22×
Fig. 06

Affinity by region

Affinity by region — Robeks, United States
0.22×1.00×13.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robeks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robeks audience
#·InterestCategoryAffinity×
01Maracanã StadiumSports719.48×
02Kobalt Music GroupMusic & Radio713.58×
03KazanTravel & Leisure321.08×
04OrotonFashion & Accessoires220.69×
05Dulces VeroFood & Beverages177.92×
06Weis MarketsShopping153.22×
07Roberto Carlos (singer)Music & Radio122.62×
08Bags of LoveShopping70.09×
09Filly FlairShopping64.63×
10OdwallaFood & Beverages64.10×
11Jamba JuiceFood & Beverages26.18×
12Luxury BagsFashion & Accessoires23.97×
13Bob EvansFood & Beverages20.00×
14Piggly WigglyFood & Beverages20.00×
15JuicerFood & Beverages19.41×
16Orange juiceFood & Beverages15.38×
17LemonadeFood & Beverages10.91×
18Five BelowShopping7.52×
19Yoga pantsFashion & Accessoires6.14×
20Trader Joe'sShopping2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robeks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robeks audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.36×
SustainabilityBALANCE1.55×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robeks audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.59×
PatriotismCONSERVATISM0.80×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Robeks's target market in United States?

Robeks's target market in United States covers an estimated 292,379 people, concentrated in California and Arizona.

02

What is the gender split and age of Robeks customers?

69.7% of the Robeks audience are female, 30.3% are male, with an average age of 37.4 years.

03

Which brands do Robeks fans like most?

Robeks fans show strongest brand affinity for Weis Markets (153.22×), Maracanã Stadium (719.48×), and Kobalt Music Group (713.58×) over the country average.

04

Where do Robeks fans live in United States?

Robeks fans in United States are most concentrated in California (reach ~200K), Arizona (reach ~50K), and Connecticut (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Robeks fans also like?

Beyond Robeks itself, the audience over-indexes on Maracanã Stadium (719.48×), Kobalt Music Group (713.58×), Roberto Carlos (singer) (122.62×), and Oroton (220.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Robeks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Robeks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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