Bags of Love Audience in United States

Bags of Love logo

Bags of Love has an estimated audience of 262,250 people in United States. 50.8% are female, 49.2% are male, average age 29.4. Top regions: Oregon, California, Texas. Top brand affinities: Fashionable, Dresden, Leipzig, Hula hoop, Hula Hoops.

The average Bags of Love fan in United States is 29.4 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Texas. Top brand affinities include Fashionable, Dresden, Leipzig, with strongest over-indexing on Fashionable (436.82× the country average). Demographically, the Bags of Love audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Bags of Love fans

Demographic split for Bags of Love audience in United States
MetricValue
Female50.8%
Male49.2%
Average age29.4
Estimated audience size262,250

Audience persona

The typical Bags of Love fan in United States is balanced, around 29.4 years old, with strong Design Affinity tendencies and a notable affinity for Fashionable.

Top regions in United States

Top regions ranked by reach for Bags of Love in United States
RegionReachAffinity
Oregon30,80110.25×
California18,5080.64×
Texas10,6750.47×
New York10,2980.7×
Florida9,5740.54×
Ohio6,2940.78×
Georgia5,0660.63×
North Carolina4,6750.59×
Illinois4,2990.49×
Pennsylvania3,7650.43×
Washington3,7590.71×
Maryland3,5980.8×
New Jersey3,2770.49×
Virginia3,1440.49×
Michigan3,0040.44×
Massachusetts2,9440.57×
Colorado2,7930.68×
Indiana2,6070.54×
South Carolina2,3890.61×
Tennessee2,3100.44×
Minnesota2,2880.61×
Arizona2,1380.4×
Louisiana1,9540.58×
Missouri1,8030.43×
Connecticut1,7050.65×
Kentucky1,6700.51×
Wisconsin1,6220.41×
Oklahoma1,5910.55×
Mississippi1,4650.68×
Alabama1,4140.39×
Arkansas1,3010.6×
Hawaii1,2451.1×
Iowa1,2370.57×
Kansas1,2100.59×
Idaho1,2100.92×
West Virginia1,2090.99×
Alaska1,2072.15×
Utah1,1870.51×
Wyoming1,0602.73×
Montana1,0521.45×
Nevada1,0480.41×
Rhode Island1,0421.25×
South Dakota1,0381.71×
North Dakota1,0111.88×
New Hampshire9960.96×
Nebraska9760.74×
New Mexico9710.74×
Maine9621.02×
Vermont9462.06×
Delaware9331.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bags of Love audience
BrandAffinityCategory
Fashionable436.82×Fashion & Accessoires
Dresden113.88×Travel & Leisure
Leipzig110.87×Travel & Leisure
Hula hoop30.34×Sports
Hula Hoops145.29×Sports
Borussia Dortmund16.94×Sports
Piggly Wiggly14.62×Food & Beverages
Hair Extensions4.89×Beauty & Wellness
Houston Astros6.91×Sports
Robeks46.35×Food & Beverages
Germany national football team20×Sports
Houston Texans6.18×Sports
FC Bayern Munich5.01×Sports
Weis Markets14.54×Shopping
Unique Gifts6×Shopping
Planet Fitness2.39×Sports
Vivienne Westwood9.57×Fashion & Accessoires
YouTube Music3.09×Internet & Social Media
RB Leipzig20×Sports
Do it yourself (DIY)1.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bags of Love audience
TraitClusterScore
Design AffinityPREMIUM1.89
Quality AwarenessPREMIUM1.57
SustainabilityBALANCE1.42
Career OrientationPOWER1.34
Risk AppetiteTHRILL1.33
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Bags of Love
CountryShare
United States58.8%
United Kingdom13.5%
Canada6.2%

See Bags of Love audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Bags of Love have in United States?

Bags of Love has an estimated audience of 262,250 people in United States, concentrated in Oregon and California.

What is the gender split and age of Bags of Love fans?

50.8% of Bags of Love fans are female, 49.2% are male, with an average age of 29.4 years.

Which brands do Bags of Love fans like most?

Bags of Love fans show strongest brand affinity for Fashionable (436.82×), Dresden (113.88×), and Leipzig (110.87×) over the country average.

Where do Bags of Love fans live in United States?

Bags of Love fans in United States are most concentrated in Oregon (reach 30,801), California (reach 18,508), and Texas (reach 10,675). These three regions account for the largest share of the active audience.

What other brands do Bags of Love fans also like?

Beyond Bags of Love itself, the audience over-indexes on Dresden (113.88×), Leipzig (110.87×), Hula hoop (30.34×), and Hula Hoops (145.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bags of Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.