Rascasse Audience Intelligence

Bags of Love Audience in United States

A data profile of the people who buy, follow and care about Bags of Love in United States — modelled from more than twelve digital signal sources. Bags of Love has an estimated audience of 262,692 people in United States.

#1739among Website / Newspaper / Magazine in United States#730in Shopping

The average Bags of Love fan in United States is 29.4 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Florida.

Top brand affinities include Fashionable, Dresden, Leipzig, with strongest over-indexing on Fashionable (401.7× the country average).

Demographically, the Bags of Love audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bags of Love fan in United States is balanced, around 29.4 years old, with strong Spirituality tendencies and a notable affinity for Fashionable.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bags of Love profile in United States.

Audience size
263K
in United States
Gender
50.8%♀
49.2% male
Age
29.4
average years
Country rank
#51618
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bags of Love

50.8% are female, 49.2% are male, average age 29.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Bags of Love audience in United States
MetricValue
Female50.8%
Male49.2%
Average age29.4
Estimated audience size262,692
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Bags of Love audience in United States
Age bracketShare%
16-1952%
20-2917%
30-3912%
40-4912%
50+7%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Bags of Love audience comes from United States.

Worldwide audience distribution share by country for Bags of Love
CountryShare
United States58.8%
United Kingdom13.5%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bags of Love audience in United States is strongest.

Fig. 05

Top regions by affinity

Bags of Love fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K10.44×
02Alaska<1K1.23×
03Vermont<1K1.17×
04North Dakota<1K1.16×
05South Dakota<1K1.10×
06Montana<1K1.07×
07Rhode Island<1K1.04×
08Delaware<1K1.04×
09West Virginia~1K1.00×
10Hawaii~1K1.00×
11Maine<1K1.00×
12Idaho~1K0.98×
13New Hampshire~1K0.98×
14Washington, District of Columbia<1K0.97×
15New Mexico~1K0.95×
16Nebraska~1K0.95×
17Mississippi~2K0.94×
18Arkansas~2K0.92×
19Ohio~7K0.91×
20Iowa~2K0.91×
21Kansas~2K0.91×
22Connecticut~2K0.90×
23Oklahoma~3K0.89×
24Indiana~4K0.88×
25Louisiana~3K0.88×
26Utah~2K0.88×
27Maryland~4K0.87×
28Kentucky~3K0.87×
29Nevada~2K0.87×
30South Carolina~3K0.86×
31Alabama~3K0.86×
32Missouri~4K0.83×
33Colorado~3K0.83×
34Wisconsin~3K0.83×
35Minnesota~3K0.83×
36Washington~4K0.82×
37Massachusetts~4K0.82×
38Tennessee~4K0.81×
39Arizona~4K0.79×
40Florida~10K0.78×
41Georgia~6K0.78×
42Michigan~5K0.77×
43Virginia~5K0.77×
44New Jersey~5K0.76×
45North Carolina~6K0.75×
46New York~10K0.74×
47Pennsylvania~6K0.72×
48Illinois~6K0.71×
49California~20K0.67×
50Texas~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Bags of Love, United States
0.61×1.00×10.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bags of Love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bags of Love audience
#·InterestCategoryAffinity×
01FashionableFashion & Accessoires401.70×
02DresdenTravel & Leisure127.92×
03LeipzigTravel & Leisure121.52×
04Hula HoopsSports86.63×
05RobeksFood & Beverages70.09×
06Hula hoopSports35.60×
07Weis MarketsShopping28.15×
08Germany national football teamSports20.00×
09RufflesFood & Beverages20.00×
10RB LeipzigSports20.00×
11Life360Kids & Family16.88×
12Borussia DortmundSports13.65×
13Tom FeltonMovies & TV11.27×
14Piggly WigglyFood & Beverages9.47×
15Houston AstrosSports6.70×
16Houston TexansSports5.12×
17Permanent makeupBeauty & Wellness4.66×
18CupcakeFood & Beverages3.43×
19Macy'sShopping2.16×
20Donald TrumpPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bags of Love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bags of Love audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.95×
Design AffinityPREMIUM1.52×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bags of Love audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Pet OwnershipJOY0.86×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bags of Love have in United States?

Bags of Love has an estimated audience of 262,692 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Bags of Love fans?

50.8% of Bags of Love fans are female, 49.2% are male, with an average age of 29.4 years.

03

Which brands do Bags of Love fans like most?

Bags of Love fans show strongest brand affinity for Fashionable (401.7×), Dresden (127.92×), and Leipzig (121.52×) over the country average.

04

Where do Bags of Love fans live in United States?

Bags of Love fans in United States are most concentrated in Oregon (reach ~30K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Bags of Love fans also like?

Beyond Bags of Love itself, the audience over-indexes on Dresden (127.92×), Leipzig (121.52×), Hula hoop (35.6×), and Weis Markets (28.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bags of Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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