Rascasse Audience Intelligence

Ruffles Target Market in United States

A data profile of the people who buy, follow and care about Ruffles in United States — modelled from more than twelve digital signal sources. Ruffles has an estimated audience of 1,279,480 people in United States.

#3among Crisps in United States#2038among Brand in United States#1160in Food & Beverages

The average Ruffles fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Pleasance, Olga Kurylenko, Jerry Rice, with strongest over-indexing on The Pleasance (3206.14× the country average).

Demographically, the Ruffles audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ruffles fan in United States is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for The Pleasance.

Category: Food & Beverages · Type: Brand · Subtype: Crisps

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ruffles profile in United States.

Audience size
1.3M
in United States
Gender
63.0%♀
37.0% male
Age
37.8
average years
Country rank
#19930
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ruffles

63.0% are female, 37.0% are male, average age 37.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Ruffles audience in United States
MetricValue
Female63.0%
Male37.0%
Average age37.8
Estimated audience size1,279,480
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Ruffles audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Ruffles audience comes from United States.

Worldwide audience distribution share by country for Ruffles
CountryShare
United States30.4%
Brazil13.6%
Mexico10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ruffles audience in United States is strongest.

Fig. 05

Top regions by affinity

Ruffles customers by region in United States
#RegionReachAffinity×
01Texas~200K1.76×
02California~200K1.57×
03Mississippi~10K1.32×
04Georgia~50K1.26×
05Louisiana~20K1.26×
06Nevada~20K1.24×
07Illinois~50K1.23×
08Arizona~30K1.22×
09Oklahoma~20K1.19×
10Florida~100K1.17×
11New York~80K1.14×
12Washington~30K1.13×
13Arkansas~10K1.10×
14New Jersey~40K1.08×
15Utah~10K1.07×
16North Carolina~40K1.06×
17Massachusetts~30K1.06×
18Alabama~20K1.06×
19New Mexico~7K1.05×
20Kansas~10K1.04×
21Nebraska~7K1.04×
22South Carolina~20K1.03×
23Oregon~20K1.03×
24Indiana~20K1.02×
25Kentucky~20K1.02×
26Tennessee~30K0.99×
27Virginia~30K0.98×
28Connecticut~10K0.98×
29Maryland~20K0.97×
30Alaska~3K0.95×
31Pennsylvania~40K0.94×
32Michigan~30K0.94×
33Ohio~40K0.93×
34Hawaii~5K0.92×
35Rhode Island~4K0.91×
36Missouri~20K0.90×
37Iowa~10K0.90×
38Minnesota~20K0.89×
39Wisconsin~20K0.88×
40Idaho~6K0.88×
41Delaware~3K0.88×
42North Dakota~2K0.85×
43Colorado~20K0.84×
44South Dakota~2K0.84×
45Washington, District of Columbia~3K0.81×
46West Virginia~5K0.78×
47New Hampshire~4K0.76×
48Maine~3K0.75×
49Montana~3K0.75×
50Vermont~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Ruffles, United States
0.75×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ruffles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ruffles audience
#·InterestCategoryAffinity×
01The PleasanceArts & Culture3206.14×
02Hula HoopsSports151.32×
03Olga KurylenkoFashion & Accessoires96.01×
04Jerry RiceSports95.13×
05Paige DenimFashion & Accessoires78.24×
06Dubble Bubble Bubble GumFood & Beverages65.70×
07Plasmon biscuitFood & Beverages45.41×
08Corn chipFood & Beverages37.00×
09PringlesFood & Beverages33.49×
10Frito-LayFood & Beverages26.19×
11CheetosFood & Beverages23.05×
12DoritosFood & Beverages18.25×
13Tortilla chipFood & Beverages17.53×
14Vine (service)Movies & TV14.09×
15PolkaMusic & Radio13.52×
16Anthony Davis (basketball)Sports11.96×
17Potato chipFood & Beverages11.70×
18Din Tai FungFood & Beverages8.22×
19PopcornFood & Beverages7.86×
20SubwayFood & Beverages2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ruffles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ruffles audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
Healthy LifestyleBALANCE1.45×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ruffles audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.00×
Luxury OrientationPREMIUM1.01×
Career OrientationPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ruffles's target market in United States?

Ruffles's target market in United States covers an estimated 1,279,480 people, concentrated in California and Texas.

02

What is the gender split and age of Ruffles customers?

63.0% of the Ruffles audience are female, 37.0% are male, with an average age of 37.8 years.

03

Which brands do Ruffles fans like most?

Ruffles fans show strongest brand affinity for The Pleasance (3206.14×), Olga Kurylenko (96.01×), and Jerry Rice (95.13×) over the country average.

04

Where do Ruffles fans live in United States?

Ruffles fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ruffles fans also like?

Beyond Ruffles itself, the audience over-indexes on Olga Kurylenko (96.01×), Jerry Rice (95.13×), Frito-Lay (26.19×), and Potato chip (11.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ruffles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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