Ruffles Audience in United States

Ruffles logo

Ruffles has an estimated audience of 1,284,321 people in United States. 63.0% are female, 37.0% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: The Pleasance, Olga Kurylenko, Jerry Rice, Frito-Lay, Potato chip.

The average Ruffles fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Pleasance, Olga Kurylenko, Jerry Rice, with strongest over-indexing on The Pleasance (3206.14× the country average). Demographically, the Ruffles audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Crisps

Demographics of Ruffles fans

Demographic split for Ruffles audience in United States
MetricValue
Female63.0%
Male37.0%
Average age37.8
Estimated audience size1,284,321

Audience persona

The typical Ruffles fan in United States is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for The Pleasance.

Top regions in United States

Top regions ranked by reach for Ruffles in United States
RegionReachAffinity
California242,7461.72×
Texas197,0301.78×
Florida110,0931.27×
New York88,9921.24×
Illinois52,9351.24×
Georgia50,6431.28×
Pennsylvania40,9830.95×
North Carolina39,4861.02×
Ohio37,1310.94×
New Jersey36,4131.11×
Michigan32,7760.98×
Virginia31,8501.02×
Arizona31,3961.2×
Washington31,2691.21×
Massachusetts28,1881.11×
Tennessee24,9910.97×
Indiana23,4651×
Maryland22,2991.01×
Louisiana21,3671.29×
South Carolina19,3801×
Missouri18,5930.9×
Alabama18,3031.02×
Colorado17,6800.87×
Wisconsin16,5540.86×
Nevada16,4191.32×
Minnesota16,4090.89×
Kentucky16,3401.01×
Oklahoma16,3111.14×
Oregon15,9221.08×
Mississippi13,5691.28×
Connecticut12,7960.99×
Utah12,1011.05×
Arkansas11,3881.08×
Kansas10,2091.01×
Iowa9,0920.86×
New Mexico6,7261.04×
Nebraska6,4681×
Idaho5,5080.86×
Hawaii5,0920.92×
West Virginia4,2110.7×
Rhode Island3,5380.87×
New Hampshire3,3120.65×
Washington, District of Columbia3,2440.84×
Delaware2,9700.84×
Maine2,7370.59×
Alaska2,3040.84×
Montana2,1010.59×
North Dakota2,0550.78×
South Dakota1,9270.65×
Vermont1,4050.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruffles audience
BrandAffinityCategory
The Pleasance3206.14×Arts & Culture
Olga Kurylenko96.01×Fashion & Accessoires
Jerry Rice95.13×Sports
Frito-Lay26.19×Food & Beverages
Potato chip11.7×Food & Beverages
Pringles33.49×Food & Beverages
Hula Hoops151.32×Sports
Plasmon biscuit45.41×Food & Beverages
Corn chip37×Food & Beverages
Cheetos23.05×Food & Beverages
Doritos18.25×Food & Beverages
Anthony Davis (basketball)11.96×Sports
Tortilla chip17.53×Food & Beverages
Vine (service)14.09×Movies & TV
Paige Denim78.24×Fashion & Accessoires
Polka13.52×Music & Radio
Din Tai Fung8.22×Food & Beverages
Popcorn7.86×Food & Beverages
Dubble Bubble Bubble Gum65.7×Food & Beverages
Subway2.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruffles audience
TraitClusterScore
CreativityOPEN1.43
Price SensitivityPREMIUM1.37
ExtroversionTHRILL1.32
Social Media UsageJOY1.2
Urban LifestyleOPEN1.19
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Ruffles
CountryShare
United States30.8%
Brazil13.9%
Mexico10.7%

See Ruffles audiences in other countries

More Crisps audiences in United States

Frequently asked questions

How many fans does Ruffles have in United States?

Ruffles has an estimated audience of 1,284,321 people in United States, concentrated in California and Texas.

What is the gender split and age of Ruffles fans?

63.0% of Ruffles fans are female, 37.0% are male, with an average age of 37.8 years.

Which brands do Ruffles fans like most?

Ruffles fans show strongest brand affinity for The Pleasance (3206.14×), Olga Kurylenko (96.01×), and Jerry Rice (95.13×) over the country average.

Where do Ruffles fans live in United States?

Ruffles fans in United States are most concentrated in California (reach 242,746), Texas (reach 197,030), and Florida (reach 110,093). These three regions account for the largest share of the active audience.

What other brands do Ruffles fans also like?

Beyond Ruffles itself, the audience over-indexes on Olga Kurylenko (96.01×), Jerry Rice (95.13×), Frito-Lay (26.19×), and Potato chip (11.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruffles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.