Plasmon biscuit Audience in United States
Plasmon biscuit has an estimated audience of 552,997 people in United States. 61.0% are female, 39.0% are male, average age 32.0. Top regions: New York, Oklahoma, Kentucky. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Sharon Osbourne, Stitch!, Microblogging.
The average Plasmon biscuit fan in United States is 32.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Oklahoma, Kentucky. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Sharon Osbourne, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Plasmon biscuit audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Plasmon biscuit fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 32.0 |
| Estimated audience size | 552,997 |
Audience persona
The typical Plasmon biscuit fan in United States is more female, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 21,055 | 0.68× |
| Oklahoma | 11,415 | 1.86× |
| Kentucky | 11,234 | 1.62× |
| Tennessee | 10,360 | 0.93× |
| South Carolina | 10,286 | 1.24× |
| Indiana | 10,022 | 0.99× |
| Kansas | 10,019 | 2.3× |
| Georgia | 10,013 | 0.59× |
| New Jersey | 9,798 | 0.7× |
| Missouri | 9,706 | 1.09× |
| Illinois | 9,642 | 0.52× |
| Florida | 9,631 | 0.26× |
| California | 9,592 | 0.16× |
| Texas | 9,576 | 0.2× |
| Pennsylvania | 9,545 | 0.51× |
| North Carolina | 9,318 | 0.56× |
| Ohio | 9,281 | 0.54× |
| Michigan | 9,239 | 0.64× |
| Arizona | 8,850 | 0.78× |
| Connecticut | 8,738 | 1.58× |
| Nevada | 8,678 | 1.62× |
| Oregon | 8,567 | 1.35× |
| Virginia | 8,461 | 0.63× |
| Maryland | 8,418 | 0.89× |
| Minnesota | 8,211 | 1.04× |
| Massachusetts | 8,126 | 0.75× |
| Washington | 7,933 | 0.72× |
| Colorado | 7,911 | 0.91× |
| Washington, District of Columbia | 5,580 | 3.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Sharon Osbourne | 20× | Movies & TV |
| Stitch! | 16.63× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Christina Applegate | 16.26× | Movies & TV |
| Ruffles | 34.3× | Food & Beverages |
| Shailene Woodley | 20× | Movies & TV |
| Kaley Cuoco | 13.43× | Movies & TV |
| North American Grappling Association | 60.47× | Sports |
| Income tax | 13.19× | Business & Career |
| Neve Campbell | 20× | Movies & TV |
| Baby toys | 16.57× | Kids & Family |
| Planet Fitness | 4.23× | Sports |
| Erin Andrews | 20× | Sports |
| Spar (retailer) | 42.09× | Shopping |
| Aaron Paul | 15.91× | Movies & TV |
| Kia Sportage | 16.82× | Cars & Mobility |
| Diane Keaton | 4.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.27 |
| Creativity | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 47.6% |
| United States | 13.3% |
| Japan | 6.6% |
See Plasmon biscuit audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Plasmon biscuit have in United States?
Plasmon biscuit has an estimated audience of 552,997 people in United States, concentrated in New York and Oklahoma.
What is the gender split and age of Plasmon biscuit fans?
61.0% of Plasmon biscuit fans are female, 39.0% are male, with an average age of 32.0 years.
Which brands do Plasmon biscuit fans like most?
Plasmon biscuit fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Sharon Osbourne (20×) over the country average.
Where do Plasmon biscuit fans live in United States?
Plasmon biscuit fans in United States are most concentrated in New York (reach 21,055), Oklahoma (reach 11,415), and Kentucky (reach 11,234). These three regions account for the largest share of the active audience.
What other brands do Plasmon biscuit fans also like?
Beyond Plasmon biscuit itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Sharon Osbourne (20×), Stitch! (16.63×), and Microblogging (12.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Plasmon biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.