Spar (retailer) Audience in United States

Spar (retailer) logo

Spar (retailer) has an estimated audience of 389,183 people in United States. 61.3% are female, 38.7% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Cardinals, Lee Joon-gi, Checkers, Pick n Pay Stores, Automatic.

The average Spar (retailer) fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cardinals, Lee Joon-gi, Checkers, with strongest over-indexing on Cardinals (158.41× the country average). Demographically, the Spar (retailer) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Spar (retailer) fans

Demographic split for Spar (retailer) audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.0
Estimated audience size389,183

Audience persona

The typical Spar (retailer) fan in United States is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Cardinals.

Top regions in United States

Top regions ranked by reach for Spar (retailer) in United States
RegionReachAffinity
California53,6981.25×
Texas38,1391.14×
Florida27,7201.05×
New York26,9501.24×
Louisiana22,7384.53×
Pennsylvania14,4351.1×
Illinois12,2970.95×
Georgia11,6690.97×
North Carolina10,7140.91×
Virginia10,6821.13×
Washington10,3731.33×
New Jersey10,0351.01×
Michigan9,1650.9×
Ohio8,9970.75×
Arizona7,3420.92×
Massachusetts6,9620.91×
Maryland6,5790.98×
Tennessee6,4460.83×
Indiana6,1380.86×
South Carolina5,4880.94×
Missouri5,4480.87×
Colorado5,0770.83×
Minnesota4,6090.83×
Oregon4,4871.01×
Alabama4,4860.83×
Mississippi4,4331.38×
Wisconsin4,2820.73×
Oklahoma4,1860.97×
Kentucky4,0020.82×
Connecticut3,8090.98×
Nevada3,6060.96×
Utah2,7260.78×
Kansas2,7260.89×
Arkansas2,7190.85×
Iowa2,2870.71×
Washington, District of Columbia1,8121.55×
New Mexico1,6620.85×
Idaho1,5960.82×
Hawaii1,5820.95×
New Hampshire1,5110.99×
West Virginia1,4920.82×
Nebraska1,4340.73×
Rhode Island1,2320.99×
Maine1,2120.87×
Montana8440.78×
Alaska8130.98×
Delaware7670.71×
North Dakota6130.77×
South Dakota5880.65×
Vermont5490.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spar (retailer) audience
BrandAffinityCategory
Cardinals158.41×Music & Radio
Lee Joon-gi584.89×Movies & TV
Checkers77.25×Food & Beverages
Pick n Pay Stores297.68×Shopping
Automatic137.58×Music & Radio
Edgars107.5×Shopping
Tesco56.74×Shopping
Baby Furniture Plus Kids296.15×Shopping
little monsters114.6×Movies & TV
Takealot99.69×Shopping
The Beauty Shop207.91×Movies & TV
Super Moms178.19×
Afrikaans33.62×Politics & Society
Bebê Store111.48×Fashion & Accessoires
Aldi6.99×Shopping
BoA20×Music & Radio
Maxi-Cosi49.82×Kids & Family
Makro101.08×Food & Beverages
Baby toys21.57×Kids & Family
DStv41.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spar (retailer) audience
TraitClusterScore
SustainabilityBALANCE1.97
CreativityOPEN1.81
Luxury OrientationPREMIUM1.79
LGBTQ+ IdentityOPEN1.72
Pet OwnershipJOY1.64
Design AffinityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Spar (retailer)
CountryShare
Austria22.9%
France8.9%
Hungary8.5%

See Spar (retailer) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Spar (retailer) have in United States?

Spar (retailer) has an estimated audience of 389,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Spar (retailer) fans?

61.3% of Spar (retailer) fans are female, 38.7% are male, with an average age of 35.0 years.

Which brands do Spar (retailer) fans like most?

Spar (retailer) fans show strongest brand affinity for Cardinals (158.41×), Lee Joon-gi (584.89×), and Checkers (77.25×) over the country average.

Where do Spar (retailer) fans live in United States?

Spar (retailer) fans in United States are most concentrated in California (reach 53,698), Texas (reach 38,139), and Florida (reach 27,720). These three regions account for the largest share of the active audience.

What other brands do Spar (retailer) fans also like?

Beyond Spar (retailer) itself, the audience over-indexes on Lee Joon-gi (584.89×), Checkers (77.25×), Pick n Pay Stores (297.68×), and Automatic (137.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.