Rascasse Audience Intelligence

Spar (retailer) Target Market in United States

A data profile of the people who buy, follow and care about Spar (retailer) in United States — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 395,726 people in United States.

#67among Supermarket in United States#4331among Brand in United States#579in Shopping

The average Spar (retailer) fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cardinals, Lee Joon-gi, Checkers, with strongest over-indexing on Cardinals (158.41× the country average).

Demographically, the Spar (retailer) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spar (retailer) fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Cardinals.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spar (retailer) profile in United States.

Audience size
396K
in United States
Gender
61.3%♀
38.7% male
Age
35.0
average years
Country rank
#41862
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spar (retailer)

61.3% are female, 38.7% are male, average age 35.0.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Spar (retailer) audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.0
Estimated audience size395,726
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Spar (retailer) audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Spar (retailer) audience comes from United States.

Worldwide audience distribution share by country for Spar (retailer)
CountryShare
Austria22.9%
France9.2%
Hungary8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spar (retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spar (retailer) customers by region in United States
#RegionReachAffinity×
01Louisiana~20K4.15×
02Ohio~20K1.38×
03Mississippi~4K1.34×
04Washington, District of Columbia~2K1.34×
05California~50K1.26×
06Washington~10K1.25×
07New York~30K1.19×
08Alaska<1K1.09×
09Texas~40K1.08×
10Pennsylvania~10K1.05×
11Connecticut~4K1.04×
12Florida~30K1.02×
13New Jersey~10K1.01×
14Virginia~10K1.01×
15Kansas~3K1.01×
16Oklahoma~4K0.98×
17New Hampshire~1K0.98×
18South Carolina~6K0.96×
19Rhode Island~1K0.96×
20West Virginia~2K0.95×
21Hawaii~2K0.95×
22Maryland~6K0.94×
23Georgia~10K0.93×
24Oregon~4K0.93×
25Illinois~10K0.92×
26North Carolina~10K0.92×
27Nevada~3K0.91×
28Arkansas~3K0.89×
29New Mexico~2K0.89×
30Maine~1K0.89×
31Colorado~5K0.88×
32North Dakota<1K0.88×
33Arizona~7K0.87×
34Massachusetts~7K0.87×
35Missouri~5K0.87×
36Minnesota~5K0.86×
37Idaho~2K0.86×
38Vermont<1K0.86×
39Michigan~9K0.84×
40Tennessee~7K0.84×
41Alabama~5K0.84×
42Kentucky~4K0.84×
43Montana<1K0.83×
44Indiana~6K0.82×
45South Dakota<1K0.82×
46Utah~3K0.81×
47Delaware<1K0.80×
48Iowa~3K0.79×
49Nebraska~2K0.79×
50Wisconsin~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Spar (retailer), United States
0.78×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spar (retailer) audience
#·InterestCategoryAffinity×
01Lee Joon-giMovies & TV584.89×
02Pick n Pay StoresShopping297.68×
03Baby Furniture Plus KidsShopping296.15×
04The Beauty ShopMovies & TV207.91×
05Super MomsMovie / TV Show / Series178.19×
06CardinalsMusic & Radio158.41×
07AutomaticMusic & Radio137.58×
08little monstersMovies & TV114.60×
09Bebê StoreFashion & Accessoires111.48×
10EdgarsShopping107.50×
11MakroFood & Beverages101.08×
12TakealotShopping99.69×
13CheckersFood & Beverages77.25×
14TescoShopping56.74×
15Maxi-CosiKids & Family49.82×
16Sainsbury'sShopping43.82×
17AfrikaansPolitics & Society33.62×
18Baby toysKids & Family21.57×
19BoAMusic & Radio20.00×
20AldiShopping6.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spar (retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spar (retailer) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.92×
Luxury OrientationPREMIUM1.71×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spar (retailer) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
DIY MentalityTHRILL0.93×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spar (retailer)'s target market in United States?

Spar (retailer)'s target market in United States covers an estimated 395,726 people, concentrated in California and Texas.

02

What is the gender split and age of Spar (retailer) customers?

61.3% of the Spar (retailer) audience are female, 38.7% are male, with an average age of 35.0 years.

03

Which brands do Spar (retailer) fans like most?

Spar (retailer) fans show strongest brand affinity for Cardinals (158.41×), Lee Joon-gi (584.89×), and Checkers (77.25×) over the country average.

04

Where do Spar (retailer) fans live in United States?

Spar (retailer) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Spar (retailer) fans also like?

Beyond Spar (retailer) itself, the audience over-indexes on Lee Joon-gi (584.89×), Checkers (77.25×), Pick n Pay Stores (297.68×), and Automatic (137.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Spar (retailer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →