Rascasse Audience Intelligence

BoA Audience in United States

A data profile of the people who buy, follow and care about BoA in United States — modelled from more than twelve digital signal sources. BoA has an estimated audience of 6,630,689 people in United States.

#19among Pop in United States#435among Person in United States#414in Music & Radio

The average BoA fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Park Shin-hye, Estonia, Mary Elizabeth Winstead, with strongest over-indexing on Park Shin-hye (614.97× the country average).

Demographically, the BoA audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BoA fan in United States is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Park Shin-hye.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BoA profile in United States.

Audience size
6.6M
in United States
Gender
51.4%♀
48.6% male
Age
35.5
average years
Country rank
#5252
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BoA fans

51.4% are female, 48.6% are male, average age 35.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for BoA audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.5
Estimated audience size6,630,689
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the BoA audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

20.0%

of the worldwide BoA audience comes from United States.

Worldwide audience distribution share by country for BoA
CountryShare
United States20.0%
Bolivia18.1%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BoA audience in United States is strongest.

Fig. 05

Top regions by affinity

BoA fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K2.49×
02California~1.5M2.15×
03Washington~300K1.93×
04New Jersey~300K1.91×
05Maryland~200K1.88×
06Rhode Island~40K1.87×
07Connecticut~100K1.81×
08Florida~800K1.77×
09Georgia~300K1.65×
10Alaska~20K1.59×
11New York~600K1.58×
12Nevada~100K1.58×
13Washington, District of Columbia~30K1.37×
14North Carolina~300K1.35×
15Virginia~200K1.33×
16Texas~700K1.29×
17South Carolina~100K1.28×
18New Hampshire~30K1.24×
19Arizona~100K1.09×
20Illinois~200K1.04×
21Missouri~100K1.03×
22Tennessee~100K0.94×
23Delaware~20K0.93×
24Oregon~70K0.89×
25Kansas~50K0.89×
26Maine~20K0.89×
27Michigan~200K0.88×
28New Mexico~30K0.86×
29Oklahoma~60K0.85×
30Pennsylvania~200K0.79×
31Hawaii~20K0.77×
32Vermont~8K0.68×
33Arkansas~30K0.62×
34Colorado~60K0.58×
35Indiana~70K0.53×
36Montana~10K0.53×
37Ohio~100K0.51×
38Louisiana~40K0.49×
39Alabama~40K0.47×
40Idaho~20K0.47×
41Minnesota~40K0.46×
42South Dakota~7K0.45×
43Utah~30K0.44×
44Kentucky~40K0.43×
45Mississippi~20K0.43×
46West Virginia~10K0.43×
47Iowa~20K0.42×
48Wisconsin~40K0.41×
49North Dakota~6K0.41×
50Nebraska~10K0.39×
Fig. 06

Affinity by region

Affinity by region — BoA, United States
0.39×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BoA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BoA audience
#·InterestCategoryAffinity×
01Park Shin-hyeMovies & TV614.97×
02EstoniaTravel & Leisure271.28×
03Lee Joon-giMovies & TV143.43×
04Park Bo-gumMovies & TV136.44×
05Kim Woo-binMovies & TV108.98×
06Mary Elizabeth WinsteadMovies & TV98.62×
07RackspaceTechnology & Electronics48.97×
08Julio IglesiasMusic & Radio39.66×
09Rest areaHome & Garden37.85×
10Gerard ButlerMovies & TV32.06×
11Key FoodShopping20.00×
12AsurionBusiness & Career20.00×
13DreamWorks AnimationMovies & TV19.27×
14Five Nights at Freddy'sGames18.73×
15Cobie SmuldersMovies & TV16.58×
16Pedro PascalMovies & TV13.31×
17Rosario DawsonMovies & TV12.31×
18Steven SeagalMovies & TV11.66×
19Eva MendesMovies & TV11.10×
20Chris PaulSports7.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BoA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BoA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
MindfulnessBALANCE1.61×
Career OrientationPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BoA audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Community OrientationOPEN0.80×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BoA have in United States?

BoA has an estimated audience of 6,630,689 people in United States, concentrated in California and Florida.

02

What is the gender split and age of BoA fans?

51.4% of BoA fans are female, 48.6% are male, with an average age of 35.5 years.

03

Which brands do BoA fans like most?

BoA fans show strongest brand affinity for Park Shin-hye (614.97×), Estonia (271.28×), and Mary Elizabeth Winstead (98.62×) over the country average.

04

Where do BoA fans live in United States?

BoA fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do BoA fans also like?

Beyond BoA itself, the audience over-indexes on Estonia (271.28×), Mary Elizabeth Winstead (98.62×), Park Bo-gum (136.44×), and Kim Woo-bin (108.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See BoA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BoA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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