BoA Audience in United States

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BoA has an estimated audience of 6,705,544 people in United States. 51.4% are female, 48.6% are male, average age 35.5. Top regions: California, Florida, Texas. Top brand affinities: UK hardcore, 19 Kids and Counting, Nationality, Nurse educator, Rajkumar Hirani.

The average BoA fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include UK hardcore, 19 Kids and Counting, Nationality, with strongest over-indexing on UK hardcore (435.15× the country average). Demographically, the BoA audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of BoA fans

Demographic split for BoA audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.5
Estimated audience size6,705,544

Audience persona

The typical BoA fan in United States is balanced, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for UK hardcore.

Top regions in United States

Top regions ranked by reach for BoA in United States
RegionReachAffinity
California1,533,6032.08×
Florida840,1831.85×
Texas793,2051.38×
New York602,4361.61×
Georgia361,0821.75×
Massachusetts334,4072.53×
New Jersey328,0731.92×
North Carolina292,8891.45×
Washington253,8351.89×
Illinois243,2851.09×
Virginia220,9401.35×
Maryland219,8301.91×
Pennsylvania177,0050.78×
Michigan158,8400.91×
Arizona144,8731.06×
South Carolina132,9841.32×
Tennessee127,4620.95×
Connecticut124,7241.85×
Missouri113,3411.05×
Ohio107,5200.52×
Nevada101,3391.56×
Oregon66,6970.87×
Oklahoma64,5370.87×
Indiana63,8570.52×
Colorado62,9610.6×
Kansas46,8930.89×
Alabama45,6060.49×
Minnesota43,5660.45×
Louisiana42,6330.49×
Wisconsin41,3080.41×
Rhode Island37,5931.76×
Kentucky34,8810.41×
Arkansas33,5370.61×
New Hampshire32,4091.23×
New Mexico28,0390.83×
Washington, District of Columbia27,6051.37×
Utah25,4540.42×
Iowa22,5890.41×
Mississippi22,3760.41×
Alaska21,8201.52×
Hawaii20,9510.73×
Maine20,8840.87×
Delaware16,1170.87×
Idaho14,0650.42×
Nebraska11,8020.35×
West Virginia11,5990.37×
Montana8,9420.48×
Vermont7,3950.63×
South Dakota5,3840.35×
North Dakota4,3070.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BoA audience
BrandAffinityCategory
UK hardcore435.15×Music & Radio
19 Kids and Counting24.02×Movies & TV
Nationality7.25×Politics & Society
Nurse educator20.24×Kids & Family
Rajkumar Hirani103.78×Movies & TV
Grinch5.9×Movies & TV
Home construction1.7×Home & Garden
Hudson, New York14.63×Travel & Leisure
Natural rubber1.99×Cars & Mobility
Space Hulk20.67×Games
Home equity1.75×Home & Garden
Curcuma16.67×Food & Beverages
Kendra Scott2.48×Fashion & Accessoires
Home staging4.17×Home & Garden
Khaadi5.14×Fashion & Accessoires
South Yorkshire10.87×Travel & Leisure
Guy Fieri2.74×Movies & TV
Manual labour4.27×Business & Career
Buying and Selling Real Estate5.28×Home & Garden
Penn & Teller5.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BoA audience
TraitClusterScore
MindfulnessBALANCE1.51
Quality AwarenessPREMIUM1.27
TravellingTHRILL1.23
SustainabilityBALANCE1.19
Luxury OrientationPREMIUM1.19
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for BoA
CountryShare
United States20.6%
Bolivia18.5%
Japan8.5%

See BoA audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does BoA have in United States?

BoA has an estimated audience of 6,705,544 people in United States, concentrated in California and Florida.

What is the gender split and age of BoA fans?

51.4% of BoA fans are female, 48.6% are male, with an average age of 35.5 years.

Which brands do BoA fans like most?

BoA fans show strongest brand affinity for UK hardcore (435.15×), 19 Kids and Counting (24.02×), and Nationality (7.25×) over the country average.

Where do BoA fans live in United States?

BoA fans in United States are most concentrated in California (reach 1,533,603), Florida (reach 840,183), and Texas (reach 793,205). These three regions account for the largest share of the active audience.

What other brands do BoA fans also like?

Beyond BoA itself, the audience over-indexes on 19 Kids and Counting (24.02×), Nationality (7.25×), Nurse educator (20.24×), and Rajkumar Hirani (103.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BoA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.