Rascasse Audience Intelligence

DreamWorks Animation Target Market in United States

A data profile of the people who buy, follow and care about DreamWorks Animation in United States — modelled from more than twelve digital signal sources. DreamWorks Animation has an estimated audience of 1,261,634 people in United States.

#2065among Brand in United States#3462in Movies & TV

The average DreamWorks Animation fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marble sculpture, How to Train Your Dragon (video game), Coraline (film), with strongest over-indexing on Marble sculpture (316.18× the country average).

Demographically, the DreamWorks Animation audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DreamWorks Animation fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Marble sculpture.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DreamWorks Animation profile in United States.

Audience size
1.3M
in United States
Gender
69.7%♀
30.3% male
Age
37.1
average years
Country rank
#20131
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DreamWorks Animation

69.7% are female, 30.3% are male, average age 37.1.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for DreamWorks Animation audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.1
Estimated audience size1,261,634
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the DreamWorks Animation audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3924%
40-4920%
50+12%
Fig. 04

Worldwide distribution

49.8%

of the worldwide DreamWorks Animation audience comes from United States.

Worldwide audience distribution share by country for DreamWorks Animation
CountryShare
United States49.8%
United Kingdom7.8%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DreamWorks Animation audience in United States is strongest.

Fig. 05

Top regions by affinity

DreamWorks Animation customers by region in United States
#RegionReachAffinity×
01California~400K2.64×
02West Virginia~9K1.60×
03Tennessee~30K1.32×
04Georgia~50K1.30×
05Nevada~20K1.29×
06Montana~4K1.26×
07Texas~100K1.25×
08Mississippi~10K1.25×
09Oklahoma~20K1.24×
10South Carolina~20K1.22×
11Louisiana~20K1.18×
12South Dakota~3K1.17×
13Missouri~20K1.14×
14Alabama~20K1.14×
15Arkansas~10K1.13×
16Wisconsin~20K1.12×
17Utah~10K1.12×
18Arizona~30K1.08×
19Connecticut~10K1.06×
20Vermont~2K1.06×
21Massachusetts~30K1.04×
22Kentucky~20K1.03×
23Illinois~40K1.00×
24New York~70K0.97×
25North Carolina~40K0.97×
26Ohio~40K0.95×
27Washington~20K0.95×
28Rhode Island~4K0.94×
29Pennsylvania~40K0.92×
30Idaho~6K0.92×
31Alaska~2K0.92×
32Indiana~20K0.91×
33New Mexico~6K0.90×
34Michigan~30K0.89×
35New Jersey~30K0.89×
36Florida~80K0.88×
37Virginia~30K0.88×
38North Dakota~2K0.88×
39Oregon~10K0.87×
40Kansas~9K0.86×
41Hawaii~5K0.86×
42New Hampshire~4K0.84×
43Maryland~20K0.83×
44Iowa~9K0.83×
45Maine~4K0.83×
46Delaware~3K0.81×
47Washington, District of Columbia~3K0.76×
48Nebraska~5K0.75×
49Colorado~10K0.73×
50Minnesota~10K0.70×
Fig. 06

Affinity by region

Affinity by region — DreamWorks Animation, United States
0.70×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DreamWorks Animation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DreamWorks Animation audience
#·InterestCategoryAffinity×
01Marble sculptureArts & Culture316.18×
02How to Train Your Dragon (video game)Games88.94×
03WindSeekerSports84.81×
04Adventure World (amusement park)Travel & Leisure55.29×
05The Road to El DoradoMovies & TV39.91×
06Ed HelmsMovies & TV35.29×
07Park Shin-hyeMovies & TV33.75×
08Paddington (film)Movies & TV31.29×
09Park Bo-gumMovies & TV28.49×
10Boss BabyMovies & TV22.28×
11Coraline (film)Movies & TV20.80×
12Frozen (2010 American film)Movies & TV20.31×
13BoAMusic & Radio19.27×
14John LithgowMovies & TV17.39×
15Night at the MuseumMovies & TV17.22×
16Shrek (franchise)Movies & TV16.80×
17Despicable Me (franchise)Movies & TV15.67×
18K (anime)Literature14.71×
19Scooby-DooMovies & TV5.90×
20BeetlejuiceMovies & TV4.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DreamWorks Animation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DreamWorks Animation audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
Family OrientationCONSERVATISM1.51×
Social Media UsageJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DreamWorks Animation audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.01×
Luxury OrientationPREMIUM1.03×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DreamWorks Animation's target market in United States?

DreamWorks Animation's target market in United States covers an estimated 1,261,634 people, concentrated in California and Texas.

02

What is the gender split and age of DreamWorks Animation customers?

69.7% of the DreamWorks Animation audience are female, 30.3% are male, with an average age of 37.1 years.

03

Which brands do DreamWorks Animation fans like most?

DreamWorks Animation fans show strongest brand affinity for Marble sculpture (316.18×), How to Train Your Dragon (video game) (88.94×), and Coraline (film) (20.8×) over the country average.

04

Where do DreamWorks Animation fans live in United States?

DreamWorks Animation fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do DreamWorks Animation fans also like?

Beyond DreamWorks Animation itself, the audience over-indexes on How to Train Your Dragon (video game) (88.94×), Coraline (film) (20.8×), BoA (19.27×), and K (anime) (14.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See DreamWorks Animation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamWorks Animation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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