DreamWorks Animation Audience in United States

DreamWorks Animation logo

DreamWorks Animation has an estimated audience of 1,265,174 people in United States. 69.7% are female, 30.3% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Marble sculpture, How to Train Your Dragon (video game), K (anime), Coraline (film), BoA.

The average DreamWorks Animation fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Marble sculpture, How to Train Your Dragon (video game), K (anime), with strongest over-indexing on Marble sculpture (316.18× the country average). Demographically, the DreamWorks Animation audience skews more female with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of DreamWorks Animation fans

Demographic split for DreamWorks Animation audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.1
Estimated audience size1,265,174

Audience persona

The typical DreamWorks Animation fan in United States is more female, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Marble sculpture.

Top regions in United States

Top regions ranked by reach for DreamWorks Animation in United States
RegionReachAffinity
California257,6591.85×
Texas136,2881.25×
New York74,6741.06×
Florida74,2530.87×
Georgia51,6621.33×
Illinois42,3341×
Pennsylvania40,6680.95×
North Carolina40,4331.06×
Tennessee38,1451.5×
Ohio35,6160.91×
Massachusetts31,4671.26×
Michigan28,9070.87×
Virginia28,5690.93×
New Jersey28,3570.88×
Arizona26,6701.03×
Washington24,9120.98×
South Carolina23,8261.25×
Alabama22,2441.26×
Louisiana21,6081.32×
Missouri21,3081.04×
Indiana20,7890.9×
Kentucky18,9671.2×
Oklahoma18,6811.33×
Maryland18,6270.86×
Nevada16,9011.38×
Wisconsin15,1440.8×
Mississippi14,9911.44×
Connecticut14,4011.13×
Colorado13,6750.69×
Utah13,1511.16×
Oregon12,5390.86×
Minnesota12,1590.67×
West Virginia12,1252.06×
Arkansas11,7031.12×
Kansas7,5050.75×
Iowa6,6320.64×
Idaho5,4830.86×
Montana5,0021.43×
New Mexico4,2640.67×
Hawaii3,9150.72×
South Dakota3,8101.3×
New Hampshire3,6560.73×
Nebraska3,6310.57×
Maine3,1310.69×
Rhode Island2,9340.73×
Washington, District of Columbia2,4120.63×
Alaska2,1210.78×
Delaware1,7810.51×
Vermont1,6630.75×
North Dakota1,2020.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DreamWorks Animation audience
BrandAffinityCategory
Marble sculpture316.18×Arts & Culture
How to Train Your Dragon (video game)88.94×Games
K (anime)14.71×Literature
Coraline (film)20.8×Movies & TV
BoA19.27×Music & Radio
Shrek (franchise)16.8×Movies & TV
Ed Helms35.29×Movies & TV
Frozen (2010 American film)20.31×Movies & TV
Paddington (film)31.29×Movies & TV
Park Bo-gum28.49×Movies & TV
The Road to El Dorado39.91×Movies & TV
Scooby-Doo5.9×Movies & TV
Beetlejuice4.75×Movies & TV
John Lithgow17.39×Movies & TV
Adventure World (amusement park)55.29×Travel & Leisure
WindSeeker84.81×Sports
Despicable Me (franchise)15.67×Movies & TV
Park Shin-hye33.75×Movies & TV
Brave (2012 film)9.64×Movies & TV
Spirit Halloween4.88×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DreamWorks Animation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.63
ExtroversionTHRILL1.53
Community OrientationOPEN1.31
Urban LifestyleOPEN1.28
Early Adopter MentalityPOWER1.23
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for DreamWorks Animation
CountryShare
United States49.8%
United Kingdom7.8%
Brazil5.5%

See DreamWorks Animation audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does DreamWorks Animation have in United States?

DreamWorks Animation has an estimated audience of 1,265,174 people in United States, concentrated in California and Texas.

What is the gender split and age of DreamWorks Animation fans?

69.7% of DreamWorks Animation fans are female, 30.3% are male, with an average age of 37.1 years.

Which brands do DreamWorks Animation fans like most?

DreamWorks Animation fans show strongest brand affinity for Marble sculpture (316.18×), How to Train Your Dragon (video game) (88.94×), and K (anime) (14.71×) over the country average.

Where do DreamWorks Animation fans live in United States?

DreamWorks Animation fans in United States are most concentrated in California (reach 257,659), Texas (reach 136,288), and New York (reach 74,674). These three regions account for the largest share of the active audience.

What other brands do DreamWorks Animation fans also like?

Beyond DreamWorks Animation itself, the audience over-indexes on How to Train Your Dragon (video game) (88.94×), K (anime) (14.71×), Coraline (film) (20.8×), and BoA (19.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamWorks Animation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.