Rascasse Audience Intelligence

Spar (retailer) Target Market in United Kingdom

Spar (retailer) has an estimated audience of 1.6M people in United Kingdom.

#14among Supermarket in United Kingdom
#471among brands in United Kingdom
#124in Shopping

The average Spar (retailer) fan in United Kingdom is 43.5 years old, more female, and lives primarily in North West.

By number of fans, Spar (retailer) ranks #14 among the 199 objects in Supermarket in United Kingdom — 20.4× the group median.

Its fans are 2.8 years older than the group average of 40.7.

Women make up 65.7% of the fan base, 2.4 percentage points more than the group average.

Compared with the other 198 objects in Supermarket, Spar (retailer) fans stand out for their interest in Mr Price / MRP, Cashback (film) and Makro.

Most fans live in North West, South West, East Midlands.

Top affinities include Pick n Pay Stores, Auchan, Mr Price / MRP, with strongest over-indexing on Pick n Pay Stores (27× the country average).

Demographically, the Spar (retailer) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Quality Awareness.

The typical Spar (retailer) fan in United Kingdom is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Pick n Pay Stores.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United Kingdom
Gender
65.7%♀
34.3% male
Age
43.5
average years
Country rank
#4611
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Spar (retailer)

65.7% are female, 34.3% are male, average age 43.5.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Spar (retailer) audience in United Kingdom
MetricValue
Female65.7%
Male34.3%
Average age43.5
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Spar (retailer) audience in United Kingdom
Age bracketShare%
16-2410%
25-3420%
35-4421%
45-5422%
55+27%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Spar (retailer) audience comes from United Kingdom.

Worldwide audience distribution share by country for Spar (retailer)
CountryShare
Austria17.9%
France9.9%
Hungary9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spar (retailer) customers by region in United Kingdom
#RegionReachAffinity×
01North West~400K1.95×
02Northern Ireland~80K1.74×
03South West~200K1.66×
04East Midlands~100K1.24×
05North East~60K0.93×
06Yorkshire and the Humber~100K0.76×
07East of England~100K0.72×
08West Midlands~100K0.71×
09Wales~50K0.69×
10Scotland~70K0.58×
11South East~100K0.55×
12Greater London~100K0.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spar (retailer) audience vs. the country average
#·InterestCategoryAffinity×
01Pick n Pay StoresShopping27.00×
02AuchanShopping24.61×
03Mr Price / MRPBrand20.77×
04Cashback (film)Movies & TV20.55×
05MonoprixShopping15.96×
06MakroFood & Beverages10.62×
07Harvey NormanShopping7.11×
08ZadarTravel & Leisure4.81×
09888casinoMusic & Radio4.77×
10Gala BingoGames3.28×
11Belfast TelegraphNews3.15×
12GibraltarTravel & Leisure3.02×
13Unique GiftsShopping2.79×
14TopCashBackShopping2.44×
15Sports DirectFashion & Accessoires2.16×
16Daily Star (United Kingdom)News1.96×
17LidlShopping1.67×
18CostcoShopping1.63×
19AldiShopping1.60×
20Costa CoffeeFood & Beverages1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spar (retailer) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spar (retailer) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.39×
Quality AwarenessPREMIUM1.33×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spar (retailer) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
SpiritualityBALANCE0.73×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Spar (retailer) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/spar-retailer-9151” · Methodology