Tesco Audience in United States
Tesco has an estimated audience of 3,083,729 people in United States. 65.7% are female, 34.3% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Sports, Arts and music, Music, Food and drink, Movies.
The average Tesco fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (3.09× the country average). Demographically, the Tesco audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Tesco fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 37.0 |
| Estimated audience size | 3,083,729 |
Audience persona
The typical Tesco fan in United States is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sports.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 450,534 | 1.33× |
| Texas | 439,282 | 1.66× |
| New York | 315,970 | 1.83× |
| Florida | 236,465 | 1.13× |
| Illinois | 117,028 | 1.14× |
| Georgia | 116,952 | 1.23× |
| Pennsylvania | 110,065 | 1.06× |
| New Jersey | 97,218 | 1.24× |
| Washington | 96,957 | 1.57× |
| Virginia | 92,934 | 1.24× |
| North Carolina | 88,808 | 0.96× |
| Ohio | 88,447 | 0.93× |
| Massachusetts | 78,759 | 1.3× |
| Arizona | 75,288 | 1.2× |
| Michigan | 64,171 | 0.8× |
| Maryland | 59,832 | 1.13× |
| Indiana | 52,448 | 0.93× |
| Tennessee | 52,433 | 0.85× |
| Colorado | 47,023 | 0.97× |
| Missouri | 42,590 | 0.86× |
| Wisconsin | 41,118 | 0.89× |
| South Carolina | 40,262 | 0.87× |
| Oregon | 39,993 | 1.13× |
| Minnesota | 37,179 | 0.84× |
| Alabama | 35,892 | 0.83× |
| Oklahoma | 33,313 | 0.97× |
| Connecticut | 32,371 | 1.05× |
| Kentucky | 32,241 | 0.83× |
| Louisiana | 31,828 | 0.8× |
| Nevada | 30,511 | 1.02× |
| Washington, District of Columbia | 25,990 | 2.8× |
| Utah | 23,522 | 0.85× |
| Arkansas | 21,997 | 0.87× |
| Kansas | 20,175 | 0.83× |
| Iowa | 18,846 | 0.74× |
| Mississippi | 17,049 | 0.67× |
| New Mexico | 13,031 | 0.84× |
| New Hampshire | 12,030 | 0.99× |
| Idaho | 11,488 | 0.74× |
| Nebraska | 11,356 | 0.73× |
| Hawaii | 11,231 | 0.85× |
| West Virginia | 10,688 | 0.74× |
| Maine | 9,520 | 0.86× |
| Rhode Island | 8,689 | 0.89× |
| Alaska | 7,635 | 1.16× |
| Delaware | 7,116 | 0.84× |
| Montana | 5,081 | 0.59× |
| Vermont | 3,930 | 0.73× |
| South Dakota | 3,761 | 0.53× |
| North Dakota | 3,711 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 3.09× | Sports |
| Arts and music | 3.09× | Arts & Culture |
| Music | 2.87× | Business & Career |
| Food and drink | 2.83× | Food & Beverages |
| Movies | 2.91× | Movies & TV |
| Entertainment | 3.02× | Movies & TV |
| Outdoor recreation | 3.05× | Sports |
| Food | 2.84× | Food & Beverages |
| Reading | 2.85× | Literature |
| Pets | 2.93× | Pets & Animals |
| Consumer electronics | 2.8× | Technology & Electronics |
| Live events | 2.79× | Music & Radio |
| Games | 2.62× | Games |
| Celebrity | 3.23× | Movies & TV |
| Adventure | 3.68× | Travel & Leisure |
| Parent | 3.61× | Kids & Family |
| Garden | 3.57× | Home & Garden |
| Clothing | 2.38× | Fashion & Accessoires |
| Wildlife | 3.7× | Travel & Leisure |
| Shopping | 2.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.54 |
| Price Sensitivity | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.11 |
| Travelling | THRILL | 1.07 |
| Family Orientation | CONSERVATISM | 1.07 |
| Creativity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.1% |
| Hungary | 10.1% |
| United States | 6.9% |
See Tesco audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Tesco have in United States?
Tesco has an estimated audience of 3,083,729 people in United States, concentrated in California and Texas.
What is the gender split and age of Tesco fans?
65.7% of Tesco fans are female, 34.3% are male, with an average age of 37.0 years.
Which brands do Tesco fans like most?
Tesco fans show strongest brand affinity for Sports (3.09×), Arts and music (3.09×), and Music (2.87×) over the country average.
Where do Tesco fans live in United States?
Tesco fans in United States are most concentrated in California (reach 450,534), Texas (reach 439,282), and New York (reach 315,970). These three regions account for the largest share of the active audience.
What other brands do Tesco fans also like?
Beyond Tesco itself, the audience over-indexes on Arts and music (3.09×), Music (2.87×), Food and drink (2.83×), and Movies (2.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.