Rascasse Audience Intelligence

Tesco Target Market in United States

A data profile of the people who buy, follow and care about Tesco in United States — modelled from more than twelve digital signal sources. Tesco has an estimated audience of 3,137,498 people in United States.

#33among Supermarket in United States#1021among Brand in United States#204in Shopping

The average Tesco fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (3.09× the country average).

Demographically, the Tesco audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesco fan in United States is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesco profile in United States.

Audience size
3.1M
in United States
Gender
65.7%♀
34.3% male
Age
37.0
average years
Country rank
#9914
Brand in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tesco

65.7% are female, 34.3% are male, average age 37.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Tesco audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.0
Estimated audience size3,137,498
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Tesco audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Tesco audience comes from United States.

Worldwide audience distribution share by country for Tesco
CountryShare
United Kingdom38.0%
Hungary10.1%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesco audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesco customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.19×
02New York~300K1.84×
03Wyoming~8K1.77×
04Texas~400K1.46×
05Washington~80K1.35×
06Kansas~30K1.33×
07California~400K1.31×
08New Jersey~100K1.22×
09Louisiana~50K1.21×
10Florida~200K1.16×
11Georgia~100K1.16×
12Massachusetts~70K1.14×
13Alaska~7K1.11×
14Illinois~100K1.10×
15Virginia~80K1.10×
16Oregon~40K1.06×
17Nevada~30K1.06×
18Maryland~60K1.05×
19Arizona~60K1.03×
20Connecticut~30K1.02×
21Tennessee~60K1.01×
22New Hampshire~10K1.00×
23Colorado~50K0.99×
24Ohio~90K0.98×
25Pennsylvania~100K0.96×
26North Carolina~90K0.94×
27Oklahoma~30K0.93×
28Maine~10K0.93×
29Kentucky~30K0.90×
30Rhode Island~9K0.88×
31Indiana~50K0.87×
32South Carolina~40K0.87×
33Alabama~40K0.87×
34Arkansas~20K0.85×
35New Mexico~10K0.85×
36Delaware~7K0.85×
37Missouri~40K0.83×
38Mississippi~20K0.83×
39Idaho~10K0.82×
40West Virginia~10K0.82×
41Wisconsin~40K0.81×
42Utah~20K0.80×
43Hawaii~10K0.80×
44Minnesota~40K0.79×
45South Dakota~6K0.79×
46Michigan~60K0.78×
47Iowa~20K0.77×
48Nebraska~10K0.76×
49North Dakota~5K0.76×
50Montana~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Tesco, United States
0.74×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesco audience
#·InterestCategoryAffinity×
01WildlifeTravel & Leisure3.70×
02AdventureTravel & Leisure3.68×
03ParentKids & Family3.61×
04GardenHome & Garden3.57×
05CelebrityMovies & TV3.23×
06SportsSports3.09×
07Arts and musicArts & Culture3.09×
08Outdoor recreationSports3.05×
09EntertainmentMovies & TV3.02×
10PetsPets & Animals2.93×
11MoviesMovies & TV2.91×
12MusicBusiness & Career2.87×
13ReadingLiterature2.85×
14FoodFood & Beverages2.84×
15Food and drinkFood & Beverages2.83×
16Consumer electronicsTechnology & Electronics2.80×
17Live eventsMusic & Radio2.79×
18GamesGames2.62×
19ClothingFashion & Accessoires2.38×
20ShoppingShopping2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesco audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.07×
Convenience OrientationPREMIUM1.90×
IndividualismJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesco audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.24×
Quality AwarenessPREMIUM0.32×
Social Media UsageJOY0.34×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tesco's target market in United States?

Tesco's target market in United States covers an estimated 3,137,498 people, concentrated in California and Texas.

02

What is the gender split and age of Tesco customers?

65.7% of the Tesco audience are female, 34.3% are male, with an average age of 37.0 years.

03

Which brands do Tesco fans like most?

Tesco fans show strongest brand affinity for Sports (3.09×), Arts and music (3.09×), and Music (2.87×) over the country average.

04

Where do Tesco fans live in United States?

Tesco fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tesco fans also like?

Beyond Tesco itself, the audience over-indexes on Arts and music (3.09×), Music (2.87×), Food and drink (2.83×), and Movies (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Tesco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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