Rascasse Audience Intelligence

Takealot Audience in United States

A data profile of the people who buy, follow and care about Takealot in United States — modelled from more than twelve digital signal sources. Takealot has an estimated audience of 693,445 people in United States.

#951among Website / Newspaper / Magazine in United States#443in Shopping

The average Takealot fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Spar (retailer), Hair Extensions, Woolworths, with strongest over-indexing on Spar (retailer) (99.69× the country average).

Demographically, the Takealot audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Takealot fan in United States is more female, around 31.5 years old, with strong Tradition tendencies and a notable affinity for Spar (retailer).

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Takealot profile in United States.

Audience size
693K
in United States
Gender
64.7%♀
35.3% male
Age
31.5
average years
Country rank
#30097
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+174%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Takealot

64.7% are female, 35.3% are male, average age 31.5.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Takealot audience in United States
MetricValue
Female64.7%
Male35.3%
Average age31.5
Estimated audience size693,445
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Takealot audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Takealot audience comes from United States.

Worldwide audience distribution share by country for Takealot
CountryShare
South Africa67.5%
United States8.7%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Takealot audience in United States is strongest.

Fig. 05

Top regions by affinity

Takealot fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K4.64×
02North Dakota~5K3.79×
03Wyoming~2K1.97×
04Kansas~10K1.90×
05South Dakota~3K1.85×
06Colorado~20K1.63×
07New York~50K1.42×
08Florida~60K1.32×
09Arkansas~7K1.26×
10Georgia~20K1.14×
11Mississippi~6K1.14×
12Alaska~2K1.12×
13Nebraska~3K1.02×
14West Virginia~3K0.97×
15Montana~2K0.97×
16Virginia~20K0.92×
17Iowa~5K0.91×
18California~70K0.90×
19New Jersey~20K0.89×
20Connecticut~6K0.88×
21Washington~10K0.87×
22Tennessee~10K0.85×
23Idaho~3K0.84×
24South Carolina~8K0.83×
25Delaware~2K0.83×
26North Carolina~20K0.82×
27Utah~5K0.82×
28Rhode Island~2K0.82×
29Alabama~8K0.81×
30New Hampshire~2K0.80×
31Maine~2K0.80×
32Illinois~20K0.79×
33Maryland~9K0.79×
34Louisiana~7K0.79×
35Kentucky~7K0.78×
36Hawaii~2K0.78×
37New Mexico~3K0.76×
38Missouri~8K0.75×
39Minnesota~7K0.75×
40Oregon~6K0.75×
41Oklahoma~6K0.74×
42Texas~40K0.72×
43Massachusetts~10K0.71×
44Nevada~5K0.70×
45Ohio~10K0.68×
46Indiana~8K0.68×
47Pennsylvania~10K0.65×
48Wisconsin~6K0.63×
49Michigan~10K0.61×
50Arizona~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Takealot, United States
0.61×1.00×4.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Takealot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Takealot audience
#·InterestCategoryAffinity×
01Spar (retailer)Shopping99.69×
02WoolworthsShopping46.40×
03Sean PaulMusic & Radio21.27×
04Rose LeslieMovies & TV14.24×
05Media Take OutInternet & Social Media13.98×
06Cara DelevingneFashion & Accessoires12.34×
07SafariTravel & Leisure11.99×
08Polo Ralph LaurenFashion & Accessoires10.81×
09Hair ExtensionsBeauty & Wellness9.70×
10Time managementBusiness & Career6.38×
11Google DriveTechnology & Electronics5.10×
12Folk musicMusic & Radio4.47×
13Internet celebrityInternet & Social Media3.94×
14EyelashBeauty & Wellness3.68×
15Used CarsCars & Mobility3.67×
16ShampooBeauty & Wellness3.64×
17Curly HairBeauty & Wellness3.57×
18High-definition televisionTechnology & Electronics3.35×
19Sam's ClubShopping3.15×
20ClothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Takealot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Takealot audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.04×
Pet OwnershipJOY1.97×
Luxury OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Takealot audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Family OrientationCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Takealot have in United States?

Takealot has an estimated audience of 693,445 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Takealot fans?

64.7% of Takealot fans are female, 35.3% are male, with an average age of 31.5 years.

03

Which brands do Takealot fans like most?

Takealot fans show strongest brand affinity for Spar (retailer) (99.69×), Hair Extensions (9.7×), and Woolworths (46.4×) over the country average.

04

Where do Takealot fans live in United States?

Takealot fans in United States are most concentrated in California (reach ~70K), Florida (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Takealot fans also like?

Beyond Takealot itself, the audience over-indexes on Hair Extensions (9.7×), Woolworths (46.4×), Google Drive (5.1×), and Polo Ralph Lauren (10.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Takealot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Takealot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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