Takealot Audience in United States
Takealot has an estimated audience of 676,321 people in United States. 64.7% are female, 35.3% are male, average age 31.5. Top regions: Florida, California, New York. Top brand affinities: Product design, Hampton University, Staycation, Natural rubber, Pro-Ject.
The average Takealot fan in United States is 31.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Product design, Hampton University, Staycation, with strongest over-indexing on Product design (6.85× the country average). Demographically, the Takealot audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Takealot fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 31.5 |
| Estimated audience size | 676,321 |
Audience persona
The typical Takealot fan in United States is more female, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 65,716 | 1.44× |
| California | 55,875 | 0.75× |
| New York | 51,118 | 1.35× |
| Texas | 40,345 | 0.69× |
| Colorado | 22,220 | 2.08× |
| Georgia | 18,671 | 0.9× |
| Virginia | 16,820 | 1.02× |
| North Carolina | 15,836 | 0.78× |
| Washington, District of Columbia | 14,243 | 7.01× |
| Illinois | 13,567 | 0.6× |
| New Jersey | 11,794 | 0.69× |
| Washington | 11,497 | 0.85× |
| Arkansas | 9,956 | 1.79× |
| Maryland | 8,908 | 0.77× |
| Pennsylvania | 8,645 | 0.38× |
| Ohio | 7,975 | 0.38× |
| Minnesota | 7,793 | 0.8× |
| South Carolina | 7,717 | 0.76× |
| Massachusetts | 7,661 | 0.57× |
| North Dakota | 7,444 | 5.36× |
| Missouri | 7,095 | 0.65× |
| Michigan | 6,932 | 0.39× |
| Indiana | 5,913 | 0.48× |
| Oregon | 5,769 | 0.74× |
| Tennessee | 5,714 | 0.42× |
| Arizona | 5,675 | 0.41× |
| Iowa | 5,429 | 0.97× |
| Kansas | 5,397 | 1.01× |
| Utah | 4,915 | 0.81× |
| Louisiana | 4,720 | 0.54× |
| Mississippi | 4,719 | 0.85× |
| Kentucky | 4,611 | 0.54× |
| South Dakota | 4,599 | 2.94× |
| Connecticut | 4,371 | 0.64× |
| Wisconsin | 4,302 | 0.42× |
| Nebraska | 4,153 | 1.22× |
| Alabama | 3,905 | 0.41× |
| West Virginia | 3,478 | 1.1× |
| Oklahoma | 3,148 | 0.42× |
| Nevada | 2,894 | 0.44× |
| Alaska | 2,013 | 1.39× |
| Montana | 1,815 | 0.97× |
| Idaho | 1,606 | 0.47× |
| New Mexico | 1,507 | 0.44× |
| Maine | 1,327 | 0.55× |
| Hawaii | 1,227 | 0.42× |
| Rhode Island | 941 | 0.44× |
| New Hampshire | 860 | 0.32× |
| Vermont | 708 | 0.6× |
| Wyoming | 675 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 6.85× | Business & Career |
| Hampton University | 29.51× | Business & Career |
| Staycation | 4.63× | Home & Garden |
| Natural rubber | 2.84× | Cars & Mobility |
| Pro-Ject | 5.55× | Music & Radio |
| Like Dandelion Dust | 20× | Movies & TV |
| Home equity | 2.42× | Home & Garden |
| Bank account | 2.48× | Business & Career |
| Combat sport | 1.55× | Sports |
| JDSU | 2.88× | Business & Career |
| Electrolyte | 4.24× | Health |
| UK garage | 4.84× | Music & Radio |
| The Streets | 20× | Music & Radio |
| Voter registration | 3.71× | Politics & Society |
| Nebraska Cornhuskers football | 2.64× | Sports |
| Regional styles of Mexican music | 2.08× | Music & Radio |
| Jesse Plemons | 2.51× | Movies & TV |
| Isometric exercise | 5.81× | Sports |
| La Opinión | 4.67× | News |
| 3D printing | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.1 |
| Pet Ownership | JOY | 1.86 |
| LGBTQ+ Identity | OPEN | 1.85 |
| Design Affinity | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.29 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 67.7% |
| United States | 8.5% |
| China | 4.0% |
See Takealot audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Takealot have in United States?
Takealot has an estimated audience of 676,321 people in United States, concentrated in Florida and California.
What is the gender split and age of Takealot fans?
64.7% of Takealot fans are female, 35.3% are male, with an average age of 31.5 years.
Which brands do Takealot fans like most?
Takealot fans show strongest brand affinity for Product design (6.85×), Hampton University (29.51×), and Staycation (4.63×) over the country average.
Where do Takealot fans live in United States?
Takealot fans in United States are most concentrated in Florida (reach 65,716), California (reach 55,875), and New York (reach 51,118). These three regions account for the largest share of the active audience.
What other brands do Takealot fans also like?
Beyond Takealot itself, the audience over-indexes on Hampton University (29.51×), Staycation (4.63×), Natural rubber (2.84×), and Pro-Ject (5.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Takealot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.