Rascasse Audience Intelligence

Woolworths Target Market in United States

A data profile of the people who buy, follow and care about Woolworths in United States — modelled from more than twelve digital signal sources. Woolworths has an estimated audience of 1,179,838 people in United States.

#48among Supermarket in United States#2169among Brand in United States#356in Shopping

The average Woolworths fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Checkers, Afrikaans, Khan Academy, with strongest over-indexing on Checkers (40× the country average).

Demographically, the Woolworths audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Woolworths fan in United States is more female, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Checkers.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woolworths profile in United States.

Audience size
1.2M
in United States
Gender
67.6%♀
32.4% male
Age
34.3
average years
Country rank
#21124
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Woolworths

67.6% are female, 32.4% are male, average age 34.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Woolworths audience in United States
MetricValue
Female67.6%
Male32.4%
Average age34.3
Estimated audience size1,179,838
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Woolworths audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Woolworths audience comes from United States.

Worldwide audience distribution share by country for Woolworths
CountryShare
Australia30.5%
Germany22.4%
South Africa14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woolworths audience in United States is strongest.

Fig. 05

Top regions by affinity

Woolworths customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.87×
02Hawaii~10K2.00×
03Wyoming~3K1.80×
04California~200K1.69×
05New York~90K1.35×
06Texas~100K1.18×
07Washington~30K1.17×
08New Jersey~30K1.11×
09Tennessee~30K1.10×
10Colorado~20K1.08×
11Alaska~3K1.07×
12Arizona~30K1.06×
13North Carolina~40K1.01×
14Nevada~10K1.00×
15Virginia~30K0.99×
16Oregon~10K0.98×
17Florida~80K0.97×
18Ohio~30K0.97×
19Massachusetts~20K0.96×
20Minnesota~20K0.96×
21Connecticut~10K0.95×
22Illinois~40K0.94×
23Kansas~9K0.94×
24New Mexico~5K0.93×
25New Hampshire~4K0.93×
26Delaware~3K0.92×
27North Dakota~2K0.91×
28Georgia~30K0.90×
29Pennsylvania~30K0.89×
30Maryland~20K0.88×
31Alabama~10K0.88×
32Louisiana~10K0.88×
33Rhode Island~3K0.88×
34Nebraska~5K0.87×
35Mississippi~8K0.84×
36Montana~3K0.84×
37Missouri~20K0.83×
38Maine~3K0.83×
39Wisconsin~10K0.79×
40Kentucky~10K0.79×
41Arkansas~8K0.79×
42Iowa~7K0.78×
43Utah~8K0.77×
44South Dakota~2K0.76×
45Idaho~4K0.75×
46South Carolina~10K0.74×
47Michigan~20K0.73×
48Oklahoma~9K0.72×
49Indiana~20K0.71×
50West Virginia~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Woolworths, United States
0.68×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woolworths audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woolworths audience
#·InterestCategoryAffinity×
01CheckersFood & Beverages40.00×
02Spar (retailer)Shopping35.82×
03CBBC (TV channel)Movies & TV33.69×
04AfrikaansPolitics & Society27.34×
05Dutch WonderlandTravel & Leisure23.64×
06BabyTVKids & Family22.39×
07Kings IslandTravel & Leisure20.52×
08Once Upon a Time (TV series)Movies & TV18.43×
09TupperwareHome & Garden18.37×
10Cotton OnFashion & Accessoires17.13×
11Knott's Berry FarmTravel & Leisure13.16×
12This Is Us (TV series)Movies & TV12.92×
13Desperate HousewivesMovies & TV11.93×
14Khan AcademyBusiness & Career11.57×
15Hell's Kitchen (U.S. TV series)Movies & TV9.20×
16How I Met Your MotherMovies & TV8.93×
17Sam's ClubShopping2.64×
18Kohl'sShopping2.40×
19Old NavyFashion & Accessoires2.20×
20Target CorporationShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woolworths audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woolworths audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.94×
Luxury OrientationPREMIUM1.61×
SustainabilityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woolworths audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Need for SecurityCONSERVATISM0.97×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Woolworths's target market in United States?

Woolworths's target market in United States covers an estimated 1,179,838 people, concentrated in California and Texas.

02

What is the gender split and age of Woolworths customers?

67.6% of the Woolworths audience are female, 32.4% are male, with an average age of 34.3 years.

03

Which brands do Woolworths fans like most?

Woolworths fans show strongest brand affinity for Checkers (40×), Afrikaans (27.34×), and Khan Academy (11.57×) over the country average.

04

Where do Woolworths fans live in United States?

Woolworths fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Woolworths fans also like?

Beyond Woolworths itself, the audience over-indexes on Afrikaans (27.34×), Khan Academy (11.57×), Once Upon a Time (TV series) (18.43×), and Cotton On (17.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Woolworths audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Woolworths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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