Woolworths Audience in United States

Woolworths logo

Woolworths has an estimated audience of 1,162,849 people in United States. 67.6% are female, 32.4% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Product design, Natural rubber, Electrolyte, Pro-Ject, Hampton University.

The average Woolworths fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Natural rubber, Electrolyte, with strongest over-indexing on Product design (26.32× the country average). Demographically, the Woolworths audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Woolworths fans

Demographic split for Woolworths audience in United States
MetricValue
Female67.6%
Male32.4%
Average age34.3
Estimated audience size1,162,849

Audience persona

The typical Woolworths fan in United States is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Woolworths in United States
RegionReachAffinity
California198,6011.55×
Texas118,7451.19×
New York91,8251.41×
Florida76,3510.97×
Illinois38,6701×
North Carolina35,2431.01×
Pennsylvania35,2320.9×
New Jersey33,0611.12×
Georgia32,5980.91×
Ohio30,4340.85×
Virginia29,5131.04×
Washington26,9961.16×
Arizona26,9001.13×
Tennessee24,8391.06×
Massachusetts23,2861.02×
Michigan22,4730.74×
Colorado19,8331.08×
Maryland17,6560.88×
Minnesota17,4631.05×
Missouri15,8390.84×
Indiana15,0370.71×
Washington, District of Columbia14,9834.29×
Alabama14,9290.92×
Wisconsin13,9190.8×
Oregon13,5061.01×
Louisiana13,3270.89×
South Carolina12,7810.73×
Nevada11,2871×
Kentucky11,1650.77×
Connecticut11,1630.96×
Hawaii10,4352.09×
Oklahoma8,9610.69×
Utah8,0350.77×
Mississippi7,6720.8×
Iowa7,3320.77×
Kansas7,2320.79×
Arkansas7,0120.73×
New Mexico5,4200.93×
Nebraska4,7380.81×
Idaho3,7190.64×
New Hampshire3,6640.8×
Maine3,3130.8×
Rhode Island3,1710.86×
West Virginia2,9360.54×
Delaware2,6400.82×
Alaska2,5951.04×
Montana2,5790.8×
Vermont2,0130.99×
North Dakota1,8940.79×
Wyoming1,6740.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woolworths audience
BrandAffinityCategory
Product design26.32×Business & Career
Natural rubber9.85×Cars & Mobility
Electrolyte19.03×Health
Pro-Ject15.15×Music & Radio
Hampton University29.51×Business & Career
Isometric exercise17.35×Sports
UK garage8.5×Music & Radio
JDSU4.57×Business & Career
Nasal cavity10.82×Health
Staycation3.58×Home & Garden
La Opinión6.94×News
Laneige5.02×Beauty & Wellness
La Provence20.51×News
Home equity1.52×Home & Garden
Ludo (board game)7.55×Games
Kingdom of Judah4.21×Politics & Society
Cachorro2.99×Pets & Animals
Mothercare1.69×Kids & Family
Stamp collecting2.46×Home & Garden
Hebe3.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woolworths audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.8
Pet OwnershipJOY4.08
Community OrientationOPEN3.52
Luxury OrientationPREMIUM2.68
SustainabilityBALANCE2.33
TravellingTHRILL2.04

Worldwide distribution

Worldwide audience distribution share by country for Woolworths
CountryShare
Australia30.8%
Germany21.8%
South Africa14.2%

See Woolworths audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Woolworths have in United States?

Woolworths has an estimated audience of 1,162,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Woolworths fans?

67.6% of Woolworths fans are female, 32.4% are male, with an average age of 34.3 years.

Which brands do Woolworths fans like most?

Woolworths fans show strongest brand affinity for Product design (26.32×), Natural rubber (9.85×), and Electrolyte (19.03×) over the country average.

Where do Woolworths fans live in United States?

Woolworths fans in United States are most concentrated in California (reach 198,601), Texas (reach 118,745), and New York (reach 91,825). These three regions account for the largest share of the active audience.

What other brands do Woolworths fans also like?

Beyond Woolworths itself, the audience over-indexes on Natural rubber (9.85×), Electrolyte (19.03×), Pro-Ject (15.15×), and Hampton University (29.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woolworths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.