Rascasse Audience Intelligence

Checkers Target Market in United States

A data profile of the people who buy, follow and care about Checkers in United States — modelled from more than twelve digital signal sources. Checkers has an estimated audience of 5,197,649 people in United States.

#43among Restaurants in United States#661among Brand in United States#440in Food & Beverages

The average Checkers fan in United States is 36.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, New York.

Top brand affinities include Cluedo, Hex (board game), Talisman (board game), with strongest over-indexing on Cluedo (111.72× the country average).

Demographically, the Checkers audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Checkers fan in United States is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Cluedo.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Checkers profile in United States.

Audience size
5.2M
in United States
Gender
61.3%♀
38.7% male
Age
36.0
average years
Country rank
#6445
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Checkers

61.3% are female, 38.7% are male, average age 36.0.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Checkers audience in United States
MetricValue
Female61.3%
Male38.7%
Average age36.0
Estimated audience size5,197,649
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Checkers audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Checkers audience comes from United States.

Worldwide audience distribution share by country for Checkers
CountryShare
United States39.9%
South Africa17.8%
Italy3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Checkers audience in United States is strongest.

Fig. 05

Top regions by affinity

Checkers customers by region in United States
#RegionReachAffinity×
01Florida~1.5M3.78×
02Georgia~600K3.72×
03Maryland~300K3.16×
04Michigan~300K2.59×
05Louisiana~200K2.35×
06Mississippi~90K2.18×
07Alabama~100K2.03×
08Tennessee~200K1.90×
09South Carolina~100K1.75×
10Washington, District of Columbia~20K1.61×
11Delaware~20K1.57×
12New Jersey~200K1.34×
13New York~400K1.29×
14Wisconsin~100K1.26×
15Pennsylvania~200K1.12×
16North Carolina~200K1.12×
17Virginia~100K1.10×
18Iowa~50K1.07×
19Arkansas~40K0.99×
20Illinois~200K0.97×
21West Virginia~20K0.82×
22Texas~400K0.80×
23Kansas~30K0.74×
24Connecticut~30K0.65×
25North Dakota~7K0.64×
26Oklahoma~30K0.60×
27Kentucky~40K0.57×
28Indiana~50K0.55×
29South Dakota~7K0.55×
30Massachusetts~50K0.52×
31Missouri~40K0.52×
32Rhode Island~8K0.49×
33Nebraska~10K0.47×
34Ohio~70K0.46×
35Nevada~20K0.45×
36New Hampshire~9K0.45×
37Arizona~50K0.44×
38Minnesota~30K0.41×
39Idaho~10K0.41×
40Montana~6K0.41×
41California~200K0.39×
42Alaska~4K0.38×
43Maine~7K0.37×
44Vermont~3K0.37×
45Oregon~20K0.36×
46Utah~20K0.36×
47Hawaii~8K0.35×
48Washington~30K0.33×
49Colorado~30K0.31×
50New Mexico~8K0.31×
Fig. 06

Affinity by region

Affinity by region — Checkers, United States
0.31×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Checkers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Checkers audience
#·InterestCategoryAffinity×
01Hex (board game)Video / Board Game121.64×
02CluedoGames111.72×
03Talisman (board game)Games96.70×
04Stone Age (board game)Games59.00×
05Small World (board game)Games58.30×
06Agricola (board game)Games52.88×
07Tables (board game)Games37.15×
08Outsider (Dungeons & Dragons)Games24.51×
09Pay Day (board game)Games20.69×
10Wil WheatonMovies & TV17.60×
11Dungeons & Dragons (TV series)Movies & TV15.59×
12Video game publisherGames14.29×
13DiceGames13.43×
14AtlasMusic & Radio12.59×
15Transformers (comics)Literature10.22×
16GodzillaMovies & TV6.99×
17NerdTechnology & Electronics5.57×
18Tabletop gameGames5.23×
19PeacemakerMovies & TV3.60×
20SupermanMovies & TV2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Checkers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Checkers audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.42×
PatriotismCONSERVATISM1.20×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Checkers audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Luxury OrientationPREMIUM0.72×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Checkers's target market in United States?

Checkers's target market in United States covers an estimated 5,197,649 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Checkers customers?

61.3% of the Checkers audience are female, 38.7% are male, with an average age of 36.0 years.

03

Which brands do Checkers fans like most?

Checkers fans show strongest brand affinity for Cluedo (111.72×), Hex (board game) (121.64×), and Talisman (board game) (96.7×) over the country average.

04

Where do Checkers fans live in United States?

Checkers fans in United States are most concentrated in Florida (reach ~1.5M), Georgia (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Checkers fans also like?

Beyond Checkers itself, the audience over-indexes on Hex (board game) (121.64×), Talisman (board game) (96.7×), Godzilla (6.99×), and Atlas (12.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Checkers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Checkers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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