Checkers Audience in United States

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Checkers has an estimated audience of 5,151,816 people in United States. 61.3% are female, 38.7% are male, average age 36.0. Top regions: Florida, Georgia, New York. Top brand affinities: Cluedo, Hex (board game), Talisman (board game), Godzilla, Atlas.

The average Checkers fan in United States is 36.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, New York. Top brand affinities include Cluedo, Hex (board game), Talisman (board game), with strongest over-indexing on Cluedo (111.72× the country average). Demographically, the Checkers audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Checkers fans

Demographic split for Checkers audience in United States
MetricValue
Female61.3%
Male38.7%
Average age36.0
Estimated audience size5,151,816

Audience persona

The typical Checkers fan in United States is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Cluedo.

Top regions in United States

Top regions ranked by reach for Checkers in United States
RegionReachAffinity
Florida1,266,2123.63×
Georgia572,1713.61×
New York364,7291.27×
Texas353,0500.8×
Michigan340,0922.52×
Maryland290,1393.28×
California242,2340.43×
Pennsylvania194,9451.12×
Tennessee194,1361.88×
North Carolina185,5551.2×
Illinois176,0321.03×
New Jersey175,9551.34×
Louisiana154,4032.32×
Virginia153,2451.22×
South Carolina152,0711.96×
Alabama145,4932.02×
Mississippi93,1622.19×
Wisconsin81,0621.05×
Ohio74,2120.47×
Arizona51,8030.49×
Indiana50,6310.54×
Iowa45,1811.06×
Missouri43,0600.52×
Massachusetts42,7550.42×
Arkansas40,7380.96×
Connecticut38,0580.74×
Washington37,2210.36×
Kentucky33,0110.51×
Kansas31,3590.77×
Oklahoma30,0950.53×
Minnesota30,0380.41×
Colorado27,3790.34×
Washington, District of Columbia24,5631.59×
Nevada24,1380.48×
Oregon23,3330.4×
West Virginia20,0300.83×
Delaware19,6131.38×
Utah16,9130.37×
Nebraska10,9770.42×
Idaho10,0750.39×
New Hampshire9,0410.45×
Rhode Island7,9780.49×
New Mexico7,6740.3×
Hawaii7,6240.34×
Maine6,2010.34×
North Dakota6,1720.58×
South Dakota5,5060.46×
Montana5,1010.36×
Alaska3,3940.31×
Vermont2,7360.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Checkers audience
BrandAffinityCategory
Cluedo111.72×Games
Hex (board game)121.64×
Talisman (board game)96.7×Games
Godzilla6.99×Movies & TV
Atlas12.59×Music & Radio
Stone Age (board game)59×Games
Outsider (Dungeons & Dragons)24.51×Games
Dice13.43×Games
Peacemaker3.6×Movies & TV
Small World (board game)58.3×Games
Superman2.3×Movies & TV
Video game publisher14.29×Games
Nerd5.57×Technology & Electronics
Dungeons & Dragons (TV series)15.59×Movies & TV
Tabletop game5.23×Games
Wil Wheaton17.6×Movies & TV
Tables (board game)37.15×Games
Transformers (comics)10.22×Literature
Agricola (board game)52.88×Games
Pay Day (board game)20.69×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Checkers audience
TraitClusterScore
SustainabilityBALANCE2.55
Pet OwnershipJOY1.97
PatriotismCONSERVATISM1.37
IndividualismJOY1.29
Need for SecurityCONSERVATISM1.21
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Checkers
CountryShare
United States40.8%
South Africa18.3%
Vietnam3.2%

See Checkers audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Checkers have in United States?

Checkers has an estimated audience of 5,151,816 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Checkers fans?

61.3% of Checkers fans are female, 38.7% are male, with an average age of 36.0 years.

Which brands do Checkers fans like most?

Checkers fans show strongest brand affinity for Cluedo (111.72×), Hex (board game) (121.64×), and Talisman (board game) (96.7×) over the country average.

Where do Checkers fans live in United States?

Checkers fans in United States are most concentrated in Florida (reach 1,266,212), Georgia (reach 572,171), and New York (reach 364,729). These three regions account for the largest share of the active audience.

What other brands do Checkers fans also like?

Beyond Checkers itself, the audience over-indexes on Hex (board game) (121.64×), Talisman (board game) (96.7×), Godzilla (6.99×), and Atlas (12.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Checkers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.