Rascasse Audience Intelligence

Wil Wheaton Audience in United States

A data profile of the people who buy, follow and care about Wil Wheaton in United States — modelled from more than twelve digital signal sources. Wil Wheaton has an estimated audience of 1,697,814 people in United States.

#1041among Actor Actress or TV Star in United States#3123among Person in United States#2615in Movies & TV

The average Wil Wheaton fan in United States is 48.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include El Mundo Deportivo (newspaper), Ron Perlman, Dylan O'Brien, with strongest over-indexing on El Mundo Deportivo (newspaper) (102.71× the country average).

Demographically, the Wil Wheaton audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wil Wheaton fan in United States is more male, around 48.0 years old, with strong Pet Ownership tendencies and a notable affinity for El Mundo Deportivo (newspaper).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wil Wheaton profile in United States.

Audience size
1.7M
in United States
Gender
37.4%♀
62.6% male
Age
48.0
average years
Country rank
#16173
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wil Wheaton fans

37.4% are female, 62.6% are male, average age 48.0.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Wil Wheaton audience in United States
MetricValue
Female37.4%
Male62.6%
Average age48.0
Estimated audience size1,697,814
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Wil Wheaton audience in United States
Age bracketShare%
16-198%
20-299%
30-3914%
40-4922%
50+47%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Wil Wheaton audience comes from United States.

Worldwide audience distribution share by country for Wil Wheaton
CountryShare
United States34.9%
Germany9.5%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wil Wheaton audience in United States is strongest.

Fig. 05

Top regions by affinity

Wil Wheaton fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.35×
02Idaho~10K1.23×
03Maine~8K1.21×
04Missouri~30K1.19×
05New Mexico~10K1.17×
06Montana~6K1.17×
07Oklahoma~20K1.14×
08Utah~20K1.14×
09West Virginia~9K1.14×
10New Hampshire~8K1.14×
11Alaska~4K1.14×
12Washington~40K1.13×
13Kentucky~20K1.11×
14Iowa~20K1.11×
15Nebraska~10K1.11×
16Ohio~60K1.10×
17Indiana~30K1.08×
18Arizona~40K1.07×
19Vermont~3K1.07×
20Minnesota~30K1.06×
21Kansas~10K1.06×
22North Dakota~4K1.06×
23Wisconsin~30K1.05×
24Arkansas~20K1.05×
25South Dakota~4K1.05×
26Colorado~30K1.04×
27Pennsylvania~60K1.00×
28Michigan~50K1.00×
29Tennessee~30K1.00×
30Alabama~20K0.99×
31California~200K0.94×
32Illinois~50K0.93×
33Massachusetts~30K0.91×
34Connecticut~20K0.91×
35Texas~100K0.90×
36North Carolina~50K0.90×
37Rhode Island~5K0.90×
38Nevada~10K0.89×
39South Carolina~20K0.88×
40Delaware~4K0.85×
41Mississippi~10K0.84×
42Virginia~40K0.83×
43Hawaii~6K0.82×
44New Jersey~40K0.80×
45Louisiana~20K0.79×
46Florida~90K0.78×
47New York~70K0.77×
48Maryland~20K0.77×
49Georgia~40K0.75×
50Washington, District of Columbia~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Wil Wheaton, United States
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wil Wheaton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wil Wheaton audience
#·InterestCategoryAffinity×
01El Mundo Deportivo (newspaper)News102.71×
02Ron PerlmanMovies & TV10.32×
03Gwendoline ChristieMovies & TV5.55×
04Nathan FillionMovies & TV5.49×
05Ming-Na WenMovies & TV5.11×
06Alison BrieMovies & TV4.14×
07Sacha Baron CohenMovies & TV3.97×
08Brie LarsonMovies & TV3.88×
09Jeremy RennerMovies & TV3.83×
10Zooey DeschanelMovies & TV3.58×
11Olivia WildeMovies & TV3.58×
12Dylan O'BrienMovies & TV3.33×
13Yu-Gi-Oh! Trading Card GameGames2.86×
14Teddy bearKids & Family2.82×
15Charlie HunnamMovies & TV2.74×
16AtlasMusic & Radio2.46×
17Stuffed toyKids & Family2.23×
18Tabletop role-playing gameGames2.10×
19Action role-playing gameGames1.98×
20GodzillaMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wil Wheaton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wil Wheaton audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.54×
MindfulnessBALANCE0.49×
IndividualismJOY0.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wil Wheaton audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.26×
Price SensitivityPREMIUM0.26×
Quality AwarenessPREMIUM0.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wil Wheaton have in United States?

Wil Wheaton has an estimated audience of 1,697,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wil Wheaton fans?

37.4% of Wil Wheaton fans are female, 62.6% are male, with an average age of 48.0 years.

03

Which brands do Wil Wheaton fans like most?

Wil Wheaton fans show strongest brand affinity for El Mundo Deportivo (newspaper) (102.71×), Ron Perlman (10.32×), and Dylan O'Brien (3.33×) over the country average.

04

Where do Wil Wheaton fans live in United States?

Wil Wheaton fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wil Wheaton fans also like?

Beyond Wil Wheaton itself, the audience over-indexes on Ron Perlman (10.32×), Dylan O'Brien (3.33×), Nathan Fillion (5.49×), and Alison Brie (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wil Wheaton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wil Wheaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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