Wil Wheaton Audience in United States

Wil Wheaton logo

Wil Wheaton has an estimated audience of 1,736,419 people in United States. 37.4% are female, 62.6% are male, average age 48.0. Top regions: California, Texas, Florida. Top brand affinities: El Mundo Deportivo (newspaper), Ron Perlman, Nathan Fillion, Alison Brie, Godzilla.

The average Wil Wheaton fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include El Mundo Deportivo (newspaper), Ron Perlman, Nathan Fillion, with strongest over-indexing on El Mundo Deportivo (newspaper) (102.71× the country average). Demographically, the Wil Wheaton audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Wil Wheaton fans

Demographic split for Wil Wheaton audience in United States
MetricValue
Female37.4%
Male62.6%
Average age48.0
Estimated audience size1,736,419

Audience persona

The typical Wil Wheaton fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for El Mundo Deportivo (newspaper).

Top regions in United States

Top regions ranked by reach for Wil Wheaton in United States
RegionReachAffinity
California183,6150.96×
Texas142,4930.95×
Florida93,9640.8×
New York76,8790.79×
Ohio60,3641.13×
Pennsylvania57,3100.98×
Illinois54,9430.95×
North Carolina49,6510.95×
Michigan46,5661.03×
Georgia40,9300.77×
Washington40,6491.17×
Arizona40,3571.14×
Virginia35,7400.84×
New Jersey35,4750.8×
Missouri35,2911.26×
Indiana35,2371.11×
Tennessee35,1831.01×
Colorado29,7131.09×
Massachusetts29,5490.86×
Wisconsin27,2391.04×
Minnesota26,8991.08×
Oregon25,4971.28×
Alabama25,0561.03×
Kentucky24,6721.13×
South Carolina23,3290.89×
Oklahoma23,0141.19×
Maryland22,6290.76×
Utah19,0081.22×
Louisiana17,7480.79×
Iowa15,6151.09×
Connecticut15,6040.9×
Arkansas15,0161.05×
Nevada14,9960.89×
Kansas14,3561.05×
Mississippi11,3050.79×
Idaho10,8421.25×
New Mexico10,1861.17×
Nebraska9,4311.08×
West Virginia9,0081.11×
New Hampshire7,6361.12×
Maine7,1421.15×
Hawaii5,7870.78×
Montana5,3451.11×
Rhode Island4,5150.82×
Alaska4,3131.16×
South Dakota4,1241.03×
Delaware3,7750.79×
North Dakota3,5480.99×
Vermont3,0461×
Washington, District of Columbia2,9000.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wil Wheaton audience
BrandAffinityCategory
El Mundo Deportivo (newspaper)102.71×News
Ron Perlman10.32×Movies & TV
Nathan Fillion5.49×Movies & TV
Alison Brie4.14×Movies & TV
Godzilla1.69×Movies & TV
Gwendoline Christie5.55×Movies & TV
Teddy bear2.82×Kids & Family
Dylan O'Brien3.33×Movies & TV
Jeremy Renner3.83×Movies & TV
Charlie Hunnam2.74×Movies & TV
Yu-Gi-Oh! Trading Card Game2.86×Games
Zooey Deschanel3.58×Movies & TV
Atlas2.46×Music & Radio
Brie Larson3.88×Movies & TV
Tabletop role-playing game2.1×Games
Action role-playing game1.98×Games
Stuffed toy2.23×Kids & Family
Sacha Baron Cohen3.97×Movies & TV
Natasha Lyonne2.95×Movies & TV
Markiplier4.14×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wil Wheaton audience
TraitClusterScore
PatriotismCONSERVATISM3
TraditionCONSERVATISM1.62
SpiritualityBALANCE1.27
MindfulnessBALANCE1.18
Pet OwnershipJOY1.16
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Wil Wheaton
CountryShare
United States35.9%
Germany9.7%
United Kingdom6.1%

See Wil Wheaton audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Wil Wheaton have in United States?

Wil Wheaton has an estimated audience of 1,736,419 people in United States, concentrated in California and Texas.

What is the gender split and age of Wil Wheaton fans?

37.4% of Wil Wheaton fans are female, 62.6% are male, with an average age of 48.0 years.

Which brands do Wil Wheaton fans like most?

Wil Wheaton fans show strongest brand affinity for El Mundo Deportivo (newspaper) (102.71×), Ron Perlman (10.32×), and Nathan Fillion (5.49×) over the country average.

Where do Wil Wheaton fans live in United States?

Wil Wheaton fans in United States are most concentrated in California (reach 183,615), Texas (reach 142,493), and Florida (reach 93,964). These three regions account for the largest share of the active audience.

What other brands do Wil Wheaton fans also like?

Beyond Wil Wheaton itself, the audience over-indexes on Ron Perlman (10.32×), Nathan Fillion (5.49×), Alison Brie (4.14×), and Godzilla (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wil Wheaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.