Video game publisher Audience in United States

Video game publisher logo

Video game publisher has an estimated audience of 3,350,295 people in United States. 40.4% are female, 59.6% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Devil May Cry.

The average Video game publisher fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Video game publisher audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Video game publisher fans

Demographic split for Video game publisher audience in United States
MetricValue
Female40.4%
Male59.6%
Average age33.0
Estimated audience size3,350,295

Audience persona

The typical Video game publisher fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Video game publisher in United States
RegionReachAffinity
California395,2341.07×
Texas237,0390.82×
New York176,0020.94×
Florida154,7110.68×
Virginia84,6681.04×
Illinois83,7880.75×
Ohio83,0960.81×
Washington80,4271.2×
Georgia79,1070.77×
Pennsylvania78,8910.7×
North Carolina65,0300.65×
Michigan58,3910.67×
New Jersey50,8660.6×
Arizona47,7760.7×
Tennessee47,7430.71×
Massachusetts47,0800.71×
Missouri46,0060.85×
Maryland45,4470.79×
Indiana44,8650.73×
Kentucky36,9810.88×
Colorado36,4560.69×
Oregon34,9690.91×
Louisiana33,8410.78×
Minnesota33,5140.7×
Wisconsin32,6700.65×
Oklahoma28,5580.77×
South Carolina27,0860.54×
Utah26,9110.9×
Alabama25,7730.55×
Nevada25,1380.78×
Arkansas24,5910.89×
Mississippi20,7600.75×
Kansas19,7880.75×
Connecticut19,5600.58×
Iowa18,7860.68×
West Virginia17,1391.1×
Alaska17,1032.39×
New Mexico16,0490.96×
Idaho15,8270.94×
Hawaii15,1191.05×
Nebraska14,9800.89×
Montana14,9091.6×
South Dakota14,7161.9×
North Dakota14,3292.08×
New Hampshire14,1221.07×
Wyoming13,8642.79×
Rhode Island13,6361.28×
Maine13,6281.14×
Vermont13,4122.28×
Washington, District of Columbia12,4911.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video game publisher audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Devil May Cry29.83×Games
Action role-playing game10.55×Games
Superman3.18×Movies & TV
Call of Duty8.84×Games
Checkers15.47×Food & Beverages
Income tax13.19×Business & Career
Battlefield 433.5×Games
League of Legends8.52×Games
The Legend of Zelda10.32×Games
Square Enix22.72×Games
Strategy games7.1×Games
Grand Theft Auto V11.4×Games
Mobile game3.98×Games
Pokémon5.15×Games
Destiny 229.08×Games
Counter-Strike: Global Offensive9.38×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video game publisher audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.97
Early Adopter MentalityPOWER2.29
ExtroversionTHRILL1.41
Family OrientationCONSERVATISM1.34
PatriotismCONSERVATISM1.33
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Video game publisher
CountryShare
United States26.9%
Japan7.8%
Germany7.3%

See Video game publisher audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Video game publisher have in United States?

Video game publisher has an estimated audience of 3,350,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Video game publisher fans?

40.4% of Video game publisher fans are female, 59.6% are male, with an average age of 33.0 years.

Which brands do Video game publisher fans like most?

Video game publisher fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Video game publisher fans live in United States?

Video game publisher fans in United States are most concentrated in California (reach 395,234), Texas (reach 237,039), and New York (reach 176,002). These three regions account for the largest share of the active audience.

What other brands do Video game publisher fans also like?

Beyond Video game publisher itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Devil May Cry (29.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video game publisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.