Rascasse Audience Intelligence

Video game publisher Audience in United States

A data profile of the people who buy, follow and care about Video game publisher in United States — modelled from more than twelve digital signal sources. Video game publisher has an estimated audience of 3,350,295 people in United States.

#4795among Topic in United States#188in Games

The average Video game publisher fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Action role-playing game, Devil May Cry, Mobile game, with strongest over-indexing on Action role-playing game (11.05× the country average).

Demographically, the Video game publisher audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video game publisher fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Action role-playing game.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video game publisher profile in United States.

Audience size
3.4M
in United States
Gender
40.4%♀
59.6% male
Age
33.0
average years
Country rank
#9376
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video game publisher fans

40.4% are female, 59.6% are male, average age 33.0.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Video game publisher audience in United States
MetricValue
Female40.4%
Male59.6%
Average age33.0
Estimated audience size3,350,295
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Video game publisher audience in United States
Age bracketShare%
16-1933%
20-2926%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Video game publisher audience comes from United States.

Worldwide audience distribution share by country for Video game publisher
CountryShare
United States26.9%
Japan7.8%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video game publisher audience in United States is strongest.

Fig. 05

Top regions by affinity

Video game publisher fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.27×
02North Dakota~9K1.27×
03Vermont~7K1.27×
04South Dakota~9K1.20×
05Montana~10K1.13×
06Delaware~10K1.11×
07Rhode Island~10K1.10×
08West Virginia~20K1.07×
09Washington, District of Columbia~10K1.05×
10New Hampshire~10K1.04×
11Hawaii~10K1.03×
12Maine~10K1.03×
13Idaho~20K1.02×
14Washington~70K1.01×
15New Mexico~20K1.01×
16Nebraska~20K1.00×
17Arkansas~30K0.98×
18Mississippi~30K0.97×
19Kentucky~40K0.95×
20Kansas~30K0.95×
21Oregon~40K0.94×
22Utah~30K0.94×
23Iowa~30K0.94×
24California~300K0.93×
25Illinois~100K0.93×
26Virginia~80K0.93×
27Louisiana~40K0.93×
28Oklahoma~30K0.93×
29Connecticut~30K0.92×
30Nevada~30K0.92×
31Missouri~50K0.91×
32Alabama~40K0.90×
33Indiana~50K0.88×
34Maryland~50K0.88×
35South Carolina~40K0.88×
36Minnesota~40K0.88×
37New York~200K0.87×
38Tennessee~60K0.87×
39Colorado~50K0.87×
40Wisconsin~40K0.87×
41Arizona~60K0.86×
42Ohio~90K0.85×
43Massachusetts~60K0.85×
44Georgia~90K0.84×
45Michigan~70K0.82×
46Pennsylvania~90K0.81×
47New Jersey~70K0.81×
48North Carolina~80K0.80×
49Texas~200K0.78×
50Florida~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Video game publisher, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video game publisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video game publisher audience
#·InterestCategoryAffinity×
01Devil May CryGames30.27×
02Borderlands (series)Games18.75×
03Battlefield 4Games18.48×
04CheckersFood & Beverages14.29×
05Josh BrolinMovies & TV11.06×
06Action role-playing gameGames11.05×
07Assassin's CreedGames6.75×
08Massively multiplayer online gamesGames6.69×
09Arcade gameGames6.20×
10Action-adventure gameGames6.00×
11Strategy gamesGames5.95×
12League of LegendsGames5.20×
13Collectible card gameGames5.17×
14PokémonGames5.08×
15Mobile gameGames5.00×
16Real-time strategyGames4.90×
17Adventure gameGames4.20×
18GameStopGames3.87×
19Anime and manga fandomLiterature3.75×
20SupermanMovies & TV2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video game publisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video game publisher audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.10×
PatriotismCONSERVATISM1.90×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video game publisher audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
CreativityOPEN0.66×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video game publisher have in United States?

Video game publisher has an estimated audience of 3,350,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video game publisher fans?

40.4% of Video game publisher fans are female, 59.6% are male, with an average age of 33.0 years.

03

Which brands do Video game publisher fans like most?

Video game publisher fans show strongest brand affinity for Action role-playing game (11.05×), Devil May Cry (30.27×), and Mobile game (5×) over the country average.

04

Where do Video game publisher fans live in United States?

Video game publisher fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Video game publisher fans also like?

Beyond Video game publisher itself, the audience over-indexes on Devil May Cry (30.27×), Mobile game (5×), Checkers (14.29×), and Superman (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Video game publisher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video game publisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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