Video game publisher Audience in Germany
Video game publisher has an estimated audience of 914,516 people in Germany. 44.5% are female, 55.5% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Coachella, California, Noirmoutier-en-l'Île, Grinch, Unique Gifts.
The average Video game publisher fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Coachella, California, Noirmoutier-en-l'Île, with strongest over-indexing on Progressive rock (3.6× the country average). Demographically, the Video game publisher audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Video game publisher fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 36.9 |
| Estimated audience size | 914,516 |
Audience persona
The typical Video game publisher fan in Germany is more male, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,521 | 0.5× |
| Bayern | 74,305 | 0.51× |
| Baden-Württemberg | 61,224 | 0.49× |
| Berlin | 46,672 | 1.14× |
| Hessen | 38,177 | 0.55× |
| Niedersachsen | 37,646 | 0.42× |
| Rheinland-Pfalz | 29,003 | 0.63× |
| Thüringen | 28,613 | 1.23× |
| Brandenburg | 26,926 | 0.95× |
| Sachsen-Anhalt | 26,525 | 1.12× |
| Saarland | 25,179 | 2.24× |
| Mecklenburg-Vorpommern | 24,440 | 1.4× |
| Bremen | 22,759 | 2.91× |
| Sachsen | 22,082 | 0.49× |
| Schleswig-Holstein | 21,735 | 0.66× |
| Hamburg | 15,664 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.6× | Music & Radio |
| Coachella, California | 20.76× | Travel & Leisure |
| Noirmoutier-en-l'Île | 31.67× | Travel & Leisure |
| Grinch | 3.46× | Movies & TV |
| Unique Gifts | 1.79× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Huck (magazine) | 11.75× | Internet & Social Media |
| Israel | 2.35× | Travel & Leisure |
| Snow White (Fables) | 2.71× | Literature |
| Mechanic | 2.37× | Cars & Mobility |
| Birthday Gifts | 1.82× | Kids & Family |
| Home lift | 18.82× | Health |
| Katie Piper | 13.01× | Movies & TV |
| Goon | 6.04× | Movies & TV |
| Keeper (password manager) | 3.82× | Technology & Electronics |
| Personalised Gifts | 1.56× | Home & Garden |
| Hoorn | 6.17× | Travel & Leisure |
| Nebelung | 7.08× | Pets & Animals |
| Corona (band) | 1.78× | Music & Radio |
| Home Delivery | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.1 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 7.8% |
| Germany | 7.3% |
See Video game publisher audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video game publisher have in Germany?
Video game publisher has an estimated audience of 914,516 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video game publisher fans?
44.5% of Video game publisher fans are female, 55.5% are male, with an average age of 36.9 years.
Which brands do Video game publisher fans like most?
Video game publisher fans show strongest brand affinity for Progressive rock (3.6×), Coachella, California (20.76×), and Noirmoutier-en-l'Île (31.67×) over the country average.
Where do Video game publisher fans live in Germany?
Video game publisher fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,521), Bayern (reach 74,305), and Baden-Württemberg (reach 61,224). These three regions account for the largest share of the active audience.
What other brands do Video game publisher fans also like?
Beyond Video game publisher itself, the audience over-indexes on Coachella, California (20.76×), Noirmoutier-en-l'Île (31.67×), Grinch (3.46×), and Unique Gifts (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video game publisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.