Rascasse Audience Intelligence

Video game publisher Audience in Germany

A data profile of the people who buy, follow and care about Video game publisher in Germany — modelled from more than twelve digital signal sources. Video game publisher has an estimated audience of 914,516 people in Germany.

#3333among Topic in Germany#163in Games

The average Video game publisher fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, Space Invaders, Video game industry, with strongest over-indexing on Moodle (19.39× the country average).

Demographically, the Video game publisher audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Video game publisher fan in Germany is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Moodle.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video game publisher profile in Germany.

Audience size
915K
in Germany
Gender
44.5%♀
55.5% male
Age
36.9
average years
Country rank
#7048
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video game publisher fans

44.5% are female, 55.5% are male, average age 36.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Video game publisher audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age36.9
Estimated audience size914,516
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Video game publisher audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Video game publisher audience comes from Germany.

Worldwide audience distribution share by country for Video game publisher
CountryShare
United States26.9%
Japan7.8%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video game publisher audience in Germany is strongest.

Fig. 05

Top regions by affinity

Video game publisher fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.34×
02Saarland~10K1.25×
03Mecklenburg-Vorpommern~20K1.08×
04Thüringen~20K1.04×
05Berlin~40K1.03×
06Sachsen-Anhalt~20K1.02×
07Brandenburg~30K0.99×
08Hamburg~20K0.95×
09Schleswig-Holstein~30K0.94×
10Rheinland-Pfalz~40K0.93×
11Sachsen~40K0.91×
12Niedersachsen~80K0.85×
13Hessen~60K0.85×
14Baden-Württemberg~100K0.81×
15Bayern~100K0.79×
16Nordrhein-Westfalen~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Video game publisher, Germany
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video game publisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video game publisher audience
#·InterestCategoryAffinity×
01Space InvadersGames72.54×
02Tekken 7Games28.25×
03ActivisionGames27.19×
04MoodleTechnology & Electronics19.39×
05Video game industryGames14.87×
06EdXKids & Family13.01×
07Star CitizenNews12.77×
08Tomb RaiderGames12.12×
09The Elder ScrollsGames11.75×
10Red Dead RedemptionGames10.41×
11Mila KunisMovies & TV8.57×
12Final FantasyGames8.11×
13Instant GamingGames6.88×
14HungaryTravel & Leisure5.59×
15Action role-playing gameGames5.12×
16Robert RedfordMovies & TV3.66×
17Desktop computersTechnology & Electronics3.55×
18SteamGames2.75×
19Mobile gameGames2.65×
20TransfermarktSports2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video game publisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video game publisher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Need for SecurityCONSERVATISM1.30×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video game publisher audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
IndulgenceJOY0.71×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video game publisher have in Germany?

Video game publisher has an estimated audience of 914,516 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Video game publisher fans?

44.5% of Video game publisher fans are female, 55.5% are male, with an average age of 36.9 years.

03

Which brands do Video game publisher fans like most?

Video game publisher fans show strongest brand affinity for Moodle (19.39×), Space Invaders (72.54×), and Video game industry (14.87×) over the country average.

04

Where do Video game publisher fans live in Germany?

Video game publisher fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Video game publisher fans also like?

Beyond Video game publisher itself, the audience over-indexes on Space Invaders (72.54×), Video game industry (14.87×), Activision (27.19×), and The Elder Scrolls (11.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Video game publisher audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Video game publisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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