Rascasse Audience Intelligence

Video game industry Audience in Germany

A data profile of the people who buy, follow and care about Video game industry in Germany — modelled from more than twelve digital signal sources. Video game industry has an estimated audience of 949,725 people in Germany.

#3269among Topic in Germany#156in Games

The average Video game industry fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Square (company), Video game publisher, Kyoto, with strongest over-indexing on Square (company) (26.14× the country average).

Demographically, the Video game industry audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Video game industry fan in Germany is more male, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Square (company).

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video game industry profile in Germany.

Audience size
950K
in Germany
Gender
26.1%♀
73.9% male
Age
31.0
average years
Country rank
#6829
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video game industry fans

26.1% are female, 73.9% are male, average age 31.0.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Video game industry audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age31.0
Estimated audience size949,725
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Video game industry audience in Germany
Age bracketShare%
16-1937%
20-2928%
30-3920%
40-4910%
50+5%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Video game industry audience comes from Germany.

Worldwide audience distribution share by country for Video game industry
CountryShare
United States28.5%
Japan5.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video game industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Video game industry fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.17×
02Mecklenburg-Vorpommern~20K1.08×
03Rheinland-Pfalz~50K1.02×
04Brandenburg~30K1.02×
05Sachsen-Anhalt~30K1.02×
06Thüringen~20K1.02×
07Berlin~40K1.01×
08Saarland~10K1.01×
09Schleswig-Holstein~30K1.00×
10Hamburg~20K1.00×
11Sachsen~50K0.97×
12Niedersachsen~90K0.93×
13Hessen~70K0.92×
14Baden-Württemberg~100K0.90×
15Nordrhein-Westfalen~200K0.88×
16Bayern~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Video game industry, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video game industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video game industry audience
#·InterestCategoryAffinity×
01Square (company)Shopping26.14×
02Behati PrinslooFashion & Accessoires23.76×
03GameCubeGames18.97×
04KyotoTravel & Leisure15.75×
05Video game publisherGames14.87×
06IS (Infinite Stratos)Literature13.97×
07Video game developerGames9.34×
08Music video gameMusic & Radio8.50×
09RetrogamingGames7.73×
10Final FantasyGames6.57×
11SteamGames4.69×
12First-person shooter gamesGames3.53×
13PeacemakerMovies & TV3.41×
14TransfermarktSports2.96×
15SupermanMovies & TV2.86×
16Online gamesGames2.77×
17TK MaxxShopping2.31×
18TikTokInternet & Social Media2.02×
19Borussia DortmundSports1.92×
20FIFA World CupSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video game industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video game industry audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.97×
Social Media UsageJOY1.44×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video game industry audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Quality AwarenessPREMIUM0.87×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video game industry have in Germany?

Video game industry has an estimated audience of 949,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Video game industry fans?

26.1% of Video game industry fans are female, 73.9% are male, with an average age of 31.0 years.

03

Which brands do Video game industry fans like most?

Video game industry fans show strongest brand affinity for Square (company) (26.14×), Video game publisher (14.87×), and Kyoto (15.75×) over the country average.

04

Where do Video game industry fans live in Germany?

Video game industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Video game industry fans also like?

Beyond Video game industry itself, the audience over-indexes on Video game publisher (14.87×), Kyoto (15.75×), Retrogaming (7.73×), and Steam (4.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Video game industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Video game industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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