Video game industry Audience in Germany
Video game industry has an estimated audience of 949,725 people in Germany. 26.1% are female, 73.9% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Square (company), Video game publisher, Kyoto, Borussia Dortmund, Steam.
The average Video game industry fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Square (company), Video game publisher, Kyoto, with strongest over-indexing on Square (company) (26.14× the country average). Demographically, the Video game industry audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Video game industry fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 31.0 |
| Estimated audience size | 949,725 |
Audience persona
The typical Video game industry fan in Germany is more male, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Square (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,437 | 0.56× |
| Bayern | 69,746 | 0.46× |
| Baden-Württemberg | 64,857 | 0.5× |
| Rheinland-Pfalz | 54,704 | 1.15× |
| Berlin | 47,938 | 1.13× |
| Niedersachsen | 39,982 | 0.43× |
| Brandenburg | 34,435 | 1.17× |
| Sachsen | 33,636 | 0.72× |
| Schleswig-Holstein | 32,983 | 0.97× |
| Mecklenburg-Vorpommern | 32,575 | 1.8× |
| Sachsen-Anhalt | 30,304 | 1.23× |
| Thüringen | 29,050 | 1.2× |
| Hessen | 28,509 | 0.39× |
| Bremen | 24,207 | 2.98× |
| Hamburg | 21,786 | 1.02× |
| Saarland | 14,719 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Square (company) | 26.14× | Shopping |
| Video game publisher | 14.87× | Games |
| Kyoto | 15.75× | Travel & Leisure |
| Borussia Dortmund | 1.92× | Sports |
| Steam | 4.69× | Games |
| Retrogaming | 7.73× | Games |
| Video game developer | 9.34× | Games |
| Friends | 3.44× | Movies & TV |
| Music video game | 8.5× | Music & Radio |
| TikTok | 2.02× | Internet & Social Media |
| Transfermarkt | 2.96× | Sports |
| Behati Prinsloo | 23.76× | Fashion & Accessoires |
| First-person shooter games | 3.53× | Games |
| IS (Infinite Stratos) | 13.97× | Literature |
| Superman | 2.86× | Movies & TV |
| GameCube | 18.97× | Games |
| Peacemaker | 3.41× | Movies & TV |
| TK Maxx | 2.31× | Shopping |
| Final Fantasy | 6.57× | Games |
| Online games | 2.77× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.21 |
| Patriotism | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.11 |
| Pet Ownership | JOY | 1.1 |
| Extroversion | THRILL | 1.1 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 5.1% |
| United Kingdom | 4.8% |
See Video game industry audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video game industry have in Germany?
Video game industry has an estimated audience of 949,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video game industry fans?
26.1% of Video game industry fans are female, 73.9% are male, with an average age of 31.0 years.
Which brands do Video game industry fans like most?
Video game industry fans show strongest brand affinity for Square (company) (26.14×), Video game publisher (14.87×), and Kyoto (15.75×) over the country average.
Where do Video game industry fans live in Germany?
Video game industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,437), Bayern (reach 69,746), and Baden-Württemberg (reach 64,857). These three regions account for the largest share of the active audience.
What other brands do Video game industry fans also like?
Beyond Video game industry itself, the audience over-indexes on Video game publisher (14.87×), Kyoto (15.75×), Borussia Dortmund (1.92×), and Steam (4.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video game industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.