Video game industry Audience in United States
Video game industry has an estimated audience of 7,865,053 people in United States. 39.6% are female, 60.4% are male, average age 33.8. Top regions: California, Texas, New York.
The average Video game industry fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Video game industry audience skews more male with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Demographics of Video game industry fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 33.8 |
| Estimated audience size | 7,865,053 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 765,184 | 0.88× |
| Texas | 554,378 | 0.82× |
| New York | 326,852 | 0.74× |
| Florida | 307,348 | 0.58× |
| North Carolina | 239,479 | 1.01× |
| Washington | 219,547 | 1.39× |
| Michigan | 211,341 | 1.03× |
| Illinois | 191,380 | 0.73× |
| Ohio | 191,330 | 0.79× |
| Pennsylvania | 179,160 | 0.68× |
| Georgia | 177,500 | 0.73× |
| Virginia | 145,755 | 0.76× |
| Massachusetts | 126,223 | 0.81× |
| Indiana | 110,377 | 0.77× |
| Arizona | 109,969 | 0.68× |
| Missouri | 106,897 | 0.84× |
| South Carolina | 104,571 | 0.88× |
| Tennessee | 102,399 | 0.65× |
| New Jersey | 101,982 | 0.51× |
| Oregon | 99,196 | 1.1× |
| Colorado | 98,297 | 0.79× |
| Maryland | 97,474 | 0.72× |
| Kentucky | 95,181 | 0.97× |
| Wisconsin | 93,429 | 0.79× |
| Alabama | 85,989 | 0.78× |
| Minnesota | 81,156 | 0.72× |
| Utah | 76,959 | 1.09× |
| Oklahoma | 70,923 | 0.81× |
| Nevada | 63,718 | 0.84× |
| Iowa | 61,780 | 0.95× |
| Kansas | 59,418 | 0.96× |
| Louisiana | 59,385 | 0.59× |
| Arkansas | 59,336 | 0.92× |
| Connecticut | 56,760 | 0.72× |
| Idaho | 56,575 | 1.43× |
| Mississippi | 51,948 | 0.8× |
| Nebraska | 44,488 | 1.13× |
| New Mexico | 44,256 | 1.12× |
| West Virginia | 42,886 | 1.17× |
| New Hampshire | 40,384 | 1.3× |
| Hawaii | 37,831 | 1.12× |
| Montana | 34,643 | 1.59× |
| Maine | 34,101 | 1.21× |
| Rhode Island | 31,684 | 1.27× |
| Washington, District of Columbia | 29,943 | 1.27× |
| South Dakota | 28,933 | 1.59× |
| North Dakota | 28,171 | 1.74× |
| Alaska | 24,455 | 1.45× |
| Delaware | 24,009 | 1.11× |
| Vermont | 23,972 | 1.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.26 |
| Early Adopter Mentality | POWER | 1.91 |
| Extroversion | THRILL | 1.53 |
| Social Media Usage | JOY | 1.34 |
| Family Orientation | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 5.1% |
| United Kingdom | 4.8% |
See Video game industry audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Video game industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.