Kyoto Audience in Germany
A data profile of the people who buy, follow and care about Kyoto in Germany — modelled from more than twelve digital signal sources. Kyoto has an estimated audience of 649,615 people in Germany.
The average Kyoto fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Video game industry, Cherry blossom, Die Hard, with strongest over-indexing on Video game industry (15.75× the country average).
Demographically, the Kyoto audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kyoto fan in Germany is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Video game industry.
At a glance
The key figures that characterise the Kyoto profile in Germany.
Search interest · 12-month trend
Demographics of Kyoto fans
49.3% are female, 50.7% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 36.1 |
| Estimated audience size | 649,615 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Kyoto audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 43.4% |
| China | 15.3% |
| United States | 6.6% |
Geography
Where the Kyoto audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 1.69× | |
| 02 | Berlin | ~40K | 1.33× | |
| 03 | Hamburg | ~20K | 1.25× | |
| 04 | Bayern | ~100K | 1.22× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.20× | |
| 06 | Baden-Württemberg | ~100K | 1.17× | |
| 07 | Bremen | ~6K | 1.06× | |
| 08 | Rheinland-Pfalz | ~30K | 0.98× | |
| 09 | Niedersachsen | ~60K | 0.87× | |
| 10 | Saarland | ~7K | 0.87× | |
| 11 | Thüringen | ~10K | 0.83× | |
| 12 | Sachsen | ~30K | 0.80× | |
| 13 | Schleswig-Holstein | ~20K | 0.80× | |
| 14 | Brandenburg | ~20K | 0.79× | |
| 15 | Sachsen-Anhalt | ~10K | 0.66× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kyoto audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cherry blossom | Home & Garden | 32.53× | ||
| 02 | Die Hard | Movies & TV | 18.09× | ||
| 03 | Miyamoto Musashi | Politics & Society | 17.85× | ||
| 04 | japanese music | Music & Radio | 17.56× | ||
| 05 | Chongqing | Travel & Leisure | 16.45× | ||
| 06 | Video game industry | Games | 15.75× | ||
| 07 | Andy Serkis | Movies & TV | 14.92× | ||
| 08 | Tokyo | Travel & Leisure | 10.99× | ||
| 09 | Gordon Ramsey | Food & Beverages | 10.59× | ||
| 10 | Major League Soccer | Sports | 10.09× | ||
| 11 | Muji | Home & Garden | 9.36× | ||
| 12 | Shōnen manga | Literature | 6.17× | ||
| 13 | Filmstarts | Movies & TV | 5.24× | ||
| 14 | Succulent plant | Home & Garden | 4.09× | ||
| 15 | Skyscanner | Travel & Leisure | 3.49× | ||
| 16 | Pokémon | Games | 3.31× | ||
| 17 | Superman | Movies & TV | 2.96× | ||
| 18 | Internet & Social Media | 2.39× | |||
| 19 | Batman | Movies & TV | 2.22× | ||
| 20 | Harry Potter | Movies & TV | 1.57× |
Personality of the Kyoto audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.94× | |
| Risk Appetite | THRILL | 1.54× | |
| Tradition | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Indulgence | JOY | 0.92× |
Frequently asked questions
How many fans does Kyoto have in Germany?
Kyoto has an estimated audience of 649,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kyoto fans?
49.3% of Kyoto fans are female, 50.7% are male, with an average age of 36.1 years.
Which brands do Kyoto fans like most?
Kyoto fans show strongest brand affinity for Video game industry (15.75×), Cherry blossom (32.53×), and Die Hard (18.09×) over the country average.
Where do Kyoto fans live in Germany?
Kyoto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Kyoto fans also like?
Beyond Kyoto itself, the audience over-indexes on Cherry blossom (32.53×), Die Hard (18.09×), Tokyo (10.99×), and Major League Soccer (10.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Kyoto audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kyoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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