Kyoto Audience in Germany
Kyoto has an estimated audience of 649,615 people in Germany. 49.3% are female, 50.7% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Cherry blossom, Video game industry, Batman, Gordon Ramsey.
The average Kyoto fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Cherry blossom, Video game industry, with strongest over-indexing on Satire (6.79× the country average). Demographically, the Kyoto audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kyoto fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 36.1 |
| Estimated audience size | 649,615 |
Audience persona
The typical Kyoto fan in Germany is balanced, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,153 | 1.19× |
| Bayern | 127,745 | 1.22× |
| Baden-Württemberg | 103,867 | 1.17× |
| Hessen | 92,617 | 1.87× |
| Niedersachsen | 54,938 | 0.87× |
| Berlin | 39,832 | 1.37× |
| Rheinland-Pfalz | 31,924 | 0.98× |
| Sachsen | 24,306 | 0.76× |
| Schleswig-Holstein | 18,351 | 0.79× |
| Hamburg | 18,338 | 1.25× |
| Brandenburg | 15,067 | 0.75× |
| Thüringen | 12,598 | 0.76× |
| Sachsen-Anhalt | 10,096 | 0.6× |
| Mecklenburg-Vorpommern | 7,196 | 0.58× |
| Saarland | 6,349 | 0.8× |
| Bremen | 5,763 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.79× | Literature |
| Cherry blossom | 32.43× | Home & Garden |
| Video game industry | 11.45× | Games |
| Batman | 2.99× | Movies & TV |
| Gordon Ramsey | 15× | Food & Beverages |
| Andy Serkis | 18.73× | Movies & TV |
| German television comedy | 6.07× | Movies & TV |
| Livemusic | 3.42× | Music & Radio |
| Tokyo | 8.82× | Travel & Leisure |
| Harry Potter | 1.84× | Movies & TV |
| Shōnen manga | 7.62× | Literature |
| Superman | 3.04× | Movies & TV |
| Do it yourself (DIY) | 2.07× | Home & Garden |
| Miyamoto Musashi | 21.6× | Politics & Society |
| Pokémon | 3.75× | Games |
| japanese music | 18.84× | Music & Radio |
| Pet store | 3.13× | Pets & Animals |
| Anime and manga fandom | 3.71× | Literature |
| Anime convention | 3.93× | Literature |
| Shih Tzu | 3.63× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| Extroversion | THRILL | 1.55 |
| DIY Mentality | THRILL | 1.53 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Travelling | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 43.4% |
| China | 15.3% |
| United States | 6.6% |
See Kyoto audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kyoto have in Germany?
Kyoto has an estimated audience of 649,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kyoto fans?
49.3% of Kyoto fans are female, 50.7% are male, with an average age of 36.1 years.
Which brands do Kyoto fans like most?
Kyoto fans show strongest brand affinity for Satire (6.79×), Cherry blossom (32.43×), and Video game industry (11.45×) over the country average.
Where do Kyoto fans live in Germany?
Kyoto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,153), Bayern (reach 127,745), and Baden-Württemberg (reach 103,867). These three regions account for the largest share of the active audience.
What other brands do Kyoto fans also like?
Beyond Kyoto itself, the audience over-indexes on Cherry blossom (32.43×), Video game industry (11.45×), Batman (2.99×), and Gordon Ramsey (15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kyoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.