Rascasse Audience Intelligence

Die Hard Audience in Germany

A data profile of the people who buy, follow and care about Die Hard in Germany — modelled from more than twelve digital signal sources. Die Hard has an estimated audience of 476,792 people in Germany.

#20among Action in Germany#661among Movie / TV Show / Series in Germany#1936in Movies & TV

The average Die Hard fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bruce Willis, Orlando Bloom, Sinister (film), with strongest over-indexing on Bruce Willis (36.01× the country average).

Demographically, the Die Hard audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Die Hard fan in Germany is more male, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Bruce Willis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Hard profile in Germany.

Audience size
477K
in Germany
Gender
33.2%♀
66.8% male
Age
34.6
average years
Country rank
#12225
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die Hard viewers

33.2% are female, 66.8% are male, average age 34.6.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Die Hard audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age34.6
Estimated audience size476,792
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Die Hard audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3925%
40-4918%
50+8%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Die Hard audience comes from Germany.

Worldwide audience distribution share by country for Die Hard
CountryShare
United States34.9%
United Kingdom7.9%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Hard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Die Hard fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.12×
02Sachsen-Anhalt~10K1.12×
03Niedersachsen~50K1.11×
04Thüringen~10K1.11×
05Sachsen~20K1.07×
06Schleswig-Holstein~20K1.07×
07Nordrhein-Westfalen~100K1.06×
08Mecklenburg-Vorpommern~9K1.00×
09Rheinland-Pfalz~20K0.98×
10Saarland~5K0.98×
11Berlin~20K0.94×
12Bremen~4K0.94×
13Hamburg~10K0.92×
14Hessen~30K0.91×
15Bayern~60K0.89×
16Baden-Württemberg~60K0.88×
Fig. 06

Affinity by region

Affinity by region — Die Hard, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Hard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Hard audience
#·InterestCategoryAffinity×
01Sinister (film)Movies & TV108.97×
02Columbia PicturesMovies & TV62.88×
03Bourne (film series)Movies & TV53.87×
04Cinémathèque FrançaiseMovies & TV51.06×
05Dylan SprouseMovies & TV47.82×
06300 (film)Movies & TV45.21×
07Orlando BloomMovies & TV40.36×
08Dylan O’BrienMovies & TV36.27×
09Addison RaeMovies & TV36.27×
10AfterMusic & Radio36.27×
11Bruce WillisMovies & TV36.01×
12Alyson HanniganMovies & TV35.21×
13Bill SkarsgårdMovies & TV31.54×
14Cole HauserMovies & TV27.55×
15Armie HammerMovies & TV26.75×
16american psychoMovies & TV24.02×
17Charlize TheronMovies & TV20.00×
18Cate BlanchettMovies & TV16.90×
19Superman (TV series)Movies & TV14.06×
20PeacemakerMovies & TV11.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Hard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die Hard audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.66×
TraditionCONSERVATISM1.50×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die Hard audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Luxury OrientationPREMIUM0.66×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die Hard have in Germany?

Die Hard has an estimated audience of 476,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Die Hard viewers?

33.2% of Die Hard fans are female, 66.8% are male, with an average age of 34.6 years.

03

Which brands do Die Hard fans like most?

Die Hard fans show strongest brand affinity for Bruce Willis (36.01×), Orlando Bloom (40.36×), and Sinister (film) (108.97×) over the country average.

04

Where do Die Hard fans live in Germany?

Die Hard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Die Hard fans also like?

Beyond Die Hard itself, the audience over-indexes on Orlando Bloom (40.36×), Sinister (film) (108.97×), Dylan O’Brien (36.27×), and Charlize Theron (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in Germany

See Die Hard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Die Hard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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