Die Hard Audience in Germany
Die Hard has an estimated audience of 325,388 people in Germany. 33.2% are female, 66.8% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bruce Willis, Orlando Bloom, Sinister (film), Dylan O’Brien, Peacemaker.
The average Die Hard fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bruce Willis, Orlando Bloom, Sinister (film), with strongest over-indexing on Bruce Willis (36.01× the country average). Demographically, the Die Hard audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Die Hard fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 34.6 |
| Estimated audience size | 325,388 |
Audience persona
The typical Die Hard fan in Germany is more male, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Bruce Willis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,643 | 1.1× |
| Bayern | 68,185 | 0.93× |
| Baden-Württemberg | 57,004 | 0.92× |
| Niedersachsen | 49,864 | 1.13× |
| Hessen | 33,495 | 0.96× |
| Sachsen | 23,866 | 1.07× |
| Rheinland-Pfalz | 22,488 | 0.98× |
| Berlin | 21,275 | 1.04× |
| Schleswig-Holstein | 17,132 | 1.05× |
| Brandenburg | 15,912 | 1.12× |
| Sachsen-Anhalt | 12,663 | 1.07× |
| Thüringen | 12,383 | 1.07× |
| Hamburg | 9,786 | 0.95× |
| Mecklenburg-Vorpommern | 8,269 | 0.95× |
| Saarland | 5,140 | 0.92× |
| Bremen | 3,592 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruce Willis | 36.01× | Movies & TV |
| Orlando Bloom | 40.36× | Movies & TV |
| Sinister (film) | 108.97× | Movies & TV |
| Dylan O’Brien | 36.27× | Movies & TV |
| Peacemaker | 11.27× | Movies & TV |
| Bill Skarsgård | 31.54× | Movies & TV |
| Addison Rae | 36.27× | Movies & TV |
| After | 36.27× | Music & Radio |
| Charlize Theron | 20× | Movies & TV |
| Dylan Sprouse | 47.82× | Movies & TV |
| Cole Hauser | 27.55× | Movies & TV |
| Columbia Pictures | 62.88× | Movies & TV |
| Alyson Hannigan | 35.21× | Movies & TV |
| Superman (TV series) | 14.06× | Movies & TV |
| Bourne (film series) | 53.87× | Movies & TV |
| american psycho | 24.02× | Movies & TV |
| Cate Blanchett | 16.9× | Movies & TV |
| Armie Hammer | 26.75× | Movies & TV |
| Cinémathèque Française | 51.06× | Movies & TV |
| Mission: Impossible (film series) | 9.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.6 |
| Patriotism | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.29 |
| Social Media Usage | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| United Kingdom | 8.3% |
| Germany | 4.8% |
See Die Hard audiences in other countries
More Action audiences in Germany
- Harry Potter (28,862,674)
- Godzilla (6,364,894)
- Mission: Impossible (film series) (2,560,075)
- Oblivion (2013 film) (2,489,804)
- James Bond (2,073,433)
Frequently asked questions
How many fans does Die Hard have in Germany?
Die Hard has an estimated audience of 325,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Hard fans?
33.2% of Die Hard fans are female, 66.8% are male, with an average age of 34.6 years.
Which brands do Die Hard fans like most?
Die Hard fans show strongest brand affinity for Bruce Willis (36.01×), Orlando Bloom (40.36×), and Sinister (film) (108.97×) over the country average.
Where do Die Hard fans live in Germany?
Die Hard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,643), Bayern (reach 68,185), and Baden-Württemberg (reach 57,004). These three regions account for the largest share of the active audience.
What other brands do Die Hard fans also like?
Beyond Die Hard itself, the audience over-indexes on Orlando Bloom (40.36×), Sinister (film) (108.97×), Dylan O’Brien (36.27×), and Peacemaker (11.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Hard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.