Filmstarts Audience in Germany
Filmstarts has an estimated audience of 1,828,646 people in Germany. 39.9% are female, 60.1% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sportschau, Friends, Christian Ulmen, Kino (band), SV Werder Bremen.
The average Filmstarts fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sportschau, Friends, Christian Ulmen, with strongest over-indexing on Sportschau (3.84× the country average). Demographically, the Filmstarts audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Filmstarts fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 35.0 |
| Estimated audience size | 1,828,646 |
Audience persona
The typical Filmstarts fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 461,529 | 1.15× |
| Bayern | 261,712 | 0.89× |
| Baden-Württemberg | 237,212 | 0.95× |
| Niedersachsen | 201,927 | 1.14× |
| Hessen | 134,905 | 0.97× |
| Sachsen | 98,610 | 1.1× |
| Berlin | 92,830 | 1.14× |
| Schleswig-Holstein | 71,453 | 1.09× |
| Sachsen-Anhalt | 59,479 | 1.26× |
| Brandenburg | 58,865 | 1.04× |
| Rheinland-Pfalz | 47,903 | 0.52× |
| Thüringen | 46,192 | 0.99× |
| Hamburg | 42,308 | 1.02× |
| Mecklenburg-Vorpommern | 31,505 | 0.9× |
| Saarland | 20,434 | 0.91× |
| Bremen | 14,603 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportschau | 3.84× | Sports |
| Friends | 4.19× | Movies & TV |
| Christian Ulmen | 5.17× | Movies & TV |
| Kino (band) | 5.46× | Music & Radio |
| SV Werder Bremen | 2.96× | Sports |
| Bild | 2.25× | News |
| Internet Movie Database | 8.26× | Movies & TV |
| Roland Kaiser | 3.89× | Music & Radio |
| Let's Dance (German TV series) | 3.52× | Movies & TV |
| PromiFlash | 4.49× | Internet & Social Media |
| kino.de | 9.89× | Movies & TV |
| Moviepilot | 5.91× | Movies & TV |
| Deutsche Bahn | 2.42× | Cars & Mobility |
| Software | 1.94× | Technology & Electronics |
| REWE | 2.21× | Shopping |
| ZDF | 2.77× | Movies & TV |
| Comedy movies | 2.36× | Movies & TV |
| Superman | 2.93× | Movies & TV |
| First-person shooter games | 3.51× | Games |
| YouTube | 1.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Pet Ownership | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.07 |
| LGBTQ+ Identity | OPEN | 1.03 |
| Early Adopter Mentality | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.5% |
| Austria | 7.2% |
| Switzerland | 2.8% |
See Filmstarts audiences in other countries
More Movies & TV audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Filmstarts have in Germany?
Filmstarts has an estimated audience of 1,828,646 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Filmstarts fans?
39.9% of Filmstarts fans are female, 60.1% are male, with an average age of 35.0 years.
Which brands do Filmstarts fans like most?
Filmstarts fans show strongest brand affinity for Sportschau (3.84×), Friends (4.19×), and Christian Ulmen (5.17×) over the country average.
Where do Filmstarts fans live in Germany?
Filmstarts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 461,529), Bayern (reach 261,712), and Baden-Württemberg (reach 237,212). These three regions account for the largest share of the active audience.
What other brands do Filmstarts fans also like?
Beyond Filmstarts itself, the audience over-indexes on Friends (4.19×), Christian Ulmen (5.17×), Kino (band) (5.46×), and SV Werder Bremen (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Filmstarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.