Filmstarts Audience in Germany
A data profile of the people who buy, follow and care about Filmstarts in Germany — modelled from more than twelve digital signal sources. Filmstarts has an estimated audience of 1,984,690 people in Germany.
The average Filmstarts fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sportschau, Christian Ulmen, Kino (band), with strongest over-indexing on Sportschau (3.84× the country average).
Demographically, the Filmstarts audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Filmstarts fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.
At a glance
The key figures that characterise the Filmstarts profile in Germany.
Search interest · 12-month trend
Audience demographics of Filmstarts
39.9% are female, 60.1% are male, average age 35.0.
Gender split
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 35.0 |
| Estimated audience size | 1,984,690 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Filmstarts audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.5% |
| Austria | 6.7% |
| Switzerland | 2.6% |
Geography
Where the Filmstarts audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~60K | 1.33× | |
| 02 | Sachsen | ~100K | 1.11× | |
| 03 | Brandenburg | ~60K | 1.11× | |
| 04 | Nordrhein-Westfalen | ~400K | 1.09× | |
| 05 | Berlin | ~90K | 1.08× | |
| 06 | Niedersachsen | ~200K | 1.07× | |
| 07 | Thüringen | ~50K | 1.06× | |
| 08 | Schleswig-Holstein | ~70K | 1.04× | |
| 09 | Hamburg | ~40K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~30K | 0.98× | |
| 11 | Hessen | ~100K | 0.92× | |
| 12 | Bremen | ~10K | 0.92× | |
| 13 | Saarland | ~20K | 0.91× | |
| 14 | Baden-Württemberg | ~200K | 0.87× | |
| 15 | Bayern | ~200K | 0.83× | |
| 16 | Rheinland-Pfalz | ~70K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Filmstarts audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | kino.de | Movies & TV | 9.89× | ||
| 02 | Internet Movie Database | Movies & TV | 8.26× | ||
| 03 | Moviepilot | Movies & TV | 5.91× | ||
| 04 | Kino (band) | Music & Radio | 5.46× | ||
| 05 | Christian Ulmen | Movies & TV | 5.17× | ||
| 06 | PromiFlash | Internet & Social Media | 4.49× | ||
| 07 | Alles was zählt | Movies & TV | 4.25× | ||
| 08 | Roland Kaiser | Music & Radio | 3.89× | ||
| 09 | Sportschau | Sports | 3.84× | ||
| 10 | Let's Dance (German TV series) | Movies & TV | 3.52× | ||
| 11 | First-person shooter games | Games | 3.51× | ||
| 12 | SV Werder Bremen | Sports | 2.96× | ||
| 13 | ZDF | Movies & TV | 2.77× | ||
| 14 | Deutsche Bahn | Cars & Mobility | 2.42× | ||
| 15 | Comedy movies | Movies & TV | 2.36× | ||
| 16 | Wikipedia | Internet & Social Media | 2.33× | ||
| 17 | Bild | News | 2.25× | ||
| 18 | REWE | Shopping | 2.21× | ||
| 19 | Software | Technology & Electronics | 1.94× | ||
| 20 | YouTube | Movies & TV | 1.86× |
Personality of the Filmstarts audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Extroversion | THRILL | 1.70× | |
| Social Media Usage | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.91× |
Frequently asked questions
How many fans does Filmstarts have in Germany?
Filmstarts has an estimated audience of 1,984,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Filmstarts fans?
39.9% of Filmstarts fans are female, 60.1% are male, with an average age of 35.0 years.
Which brands do Filmstarts fans like most?
Filmstarts fans show strongest brand affinity for Sportschau (3.84×), Christian Ulmen (5.17×), and Kino (band) (5.46×) over the country average.
Where do Filmstarts fans live in Germany?
Filmstarts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Filmstarts fans also like?
Beyond Filmstarts itself, the audience over-indexes on Christian Ulmen (5.17×), Kino (band) (5.46×), SV Werder Bremen (2.96×), and Internet Movie Database (8.26×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Filmstarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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