Safari Audience in United States

Safari logo

Safari has an estimated audience of 6,759,676 people in United States. 49.9% are female, 50.1% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Checkers, Safari lodge, Spar (retailer), Wildlife, Trophy hunting.

The average Safari fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Checkers, Safari lodge, Spar (retailer), with strongest over-indexing on Checkers (11.83× the country average). Demographically, the Safari audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Safari fans

Demographic split for Safari audience in United States
MetricValue
Female49.9%
Male50.1%
Average age36.3
Estimated audience size6,759,676

Audience persona

The typical Safari fan in United States is balanced, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Checkers.

Top regions in United States

Top regions ranked by reach for Safari in United States
RegionReachAffinity
California834,3521.12×
Texas713,9051.23×
Florida568,8441.24×
New York424,3471.12×
Georgia253,0671.22×
Pennsylvania241,2431.06×
Illinois237,9601.06×
North Carolina203,2671×
Ohio197,8150.95×
New Jersey196,0631.14×
Virginia159,8080.97×
Michigan155,4670.88×
Tennessee154,4711.14×
Washington138,4211.02×
Massachusetts136,3611.02×
Arizona131,7940.95×
Maryland129,9221.12×
Alabama125,2721.33×
Indiana117,2500.95×
Louisiana110,6751.27×
Missouri106,7710.98×
South Carolina102,5851.01×
Colorado96,8640.91×
Minnesota93,7350.97×
Wisconsin85,8170.84×
Kentucky84,5061×
Oklahoma76,7741.02×
Connecticut74,4331.1×
Oregon72,9740.94×
Arkansas70,3681.26×
Mississippi69,4961.25×
Nevada62,9180.96×
Utah59,2020.98×
Kansas47,0410.88×
Iowa45,1140.81×
Hawaii40,8171.4×
Nebraska32,8490.97×
Idaho31,5820.93×
West Virginia27,2110.86×
Rhode Island23,3651.09×
New Mexico22,3800.66×
Maine19,8300.82×
Washington, District of Columbia18,7650.92×
New Hampshire18,5080.69×
Alaska17,8111.23×
Delaware16,4440.88×
South Dakota13,3200.85×
Montana13,2410.71×
North Dakota11,4220.82×
Vermont8,5590.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Safari audience
BrandAffinityCategory
Checkers11.83×Food & Beverages
Safari lodge19.88×Travel & Leisure
Spar (retailer)24.42×Shopping
Wildlife1.79×Travel & Leisure
Trophy hunting2.78×Sports
Adventure1.56×Travel & Leisure
Zoo2.52×Kids & Family
Africa2.42×Travel & Leisure
Livestock1.59×Pets & Animals
National park2.23×Travel & Leisure
Boats1.57×Cars & Mobility
Geography1.81×Business & Career
Wildlife photography2.61×Technology & Electronics
Kruger National Park12.13×Travel & Leisure
DStv10.72×Movies & TV
Georgia (U.S. state)1.64×Travel & Leisure
Southern United States1.51×Travel & Leisure
Deer2.18×Pets & Animals
Google News2.02×News
Tennessee1.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Safari audience
TraitClusterScore
SustainabilityBALANCE1.94
PatriotismCONSERVATISM1.81
TravellingTHRILL1.68
Luxury OrientationPREMIUM1.63
Design AffinityPREMIUM1.55
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Safari
CountryShare
United States16.4%
United Kingdom5.6%
South Africa5.2%

See Safari audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Safari have in United States?

Safari has an estimated audience of 6,759,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Safari fans?

49.9% of Safari fans are female, 50.1% are male, with an average age of 36.3 years.

Which brands do Safari fans like most?

Safari fans show strongest brand affinity for Checkers (11.83×), Safari lodge (19.88×), and Spar (retailer) (24.42×) over the country average.

Where do Safari fans live in United States?

Safari fans in United States are most concentrated in California (reach 834,352), Texas (reach 713,905), and Florida (reach 568,844). These three regions account for the largest share of the active audience.

What other brands do Safari fans also like?

Beyond Safari itself, the audience over-indexes on Safari lodge (19.88×), Spar (retailer) (24.42×), Wildlife (1.79×), and Trophy hunting (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.