DStv Audience in United States

DStv has an estimated audience of 1,090,827 people in United States. 45.6% are female, 54.4% are male, average age 41.4. Top regions: New York, California, Texas. Top brand affinities: Capital One, Peter Thiel, Helen Mirren, Autism Awareness, Bruce Willis.

The average DStv fan in United States is 41.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Capital One, Peter Thiel, Helen Mirren, with strongest over-indexing on Capital One (10.21× the country average). Demographically, the DStv audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of DStv fans

Demographic split for DStv audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.4
Estimated audience size1,090,827

Audience persona

The typical DStv fan in United States is balanced, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for DStv in United States
RegionReachAffinity
New York113,3291.86×
California110,6610.92×
Texas95,6501.02×
Florida76,7811.04×
Virginia47,6131.79×
Georgia47,0301.4×
New Jersey32,4911.17×
Maryland30,2011.61×
Illinois29,6480.82×
Pennsylvania25,8250.7×
North Carolina23,3790.71×
Ohio22,1960.66×
Washington21,9491×
Massachusetts18,2920.85×
Michigan16,4640.58×
Arizona15,1480.68×
Minnesota15,0170.96×
Colorado14,4680.84×
Washington, District of Columbia14,2624.35×
Missouri13,4270.76×
Indiana12,6890.64×
Tennessee11,9030.54×
Louisiana11,5050.82×
South Carolina11,0940.68×
Kentucky11,0640.81×
Oregon10,2450.82×
Alabama9,1790.6×
Wisconsin8,6190.53×
Connecticut8,1960.75×
Arkansas7,3900.82×
Kansas7,2830.85×
Oklahoma7,2270.6×
Delaware6,8862.29×
North Dakota6,8043.04×
Nevada6,3080.6×
Iowa5,7990.65×
Utah5,3910.55×
Mississippi5,2370.58×
Nebraska3,4890.64×
South Dakota3,0571.21×
Idaho3,0530.56×
West Virginia3,0520.6×
Alaska3,0461.31×
Montana2,8760.95×
Maine2,8310.72×
New Hampshire2,7240.63×
Hawaii2,6920.57×
Wyoming2,4691.53×
New Mexico2,4500.45×
Rhode Island2,4280.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DStv audience
BrandAffinityCategory
Capital One10.21×Business & Career
Peter Thiel30.32×Business & Career
Helen Mirren29.5×Movies & TV
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Google Maps7.75×Internet & Social Media
Indeed.com8.11×Business & Career
Diabetes mellitus awareness12.48×Health
Nicole Kidman16.64×Movies & TV
CarGurus9.69×Cars & Mobility
Keira Knightley20.41×Movies & TV
Porter Airlines64.2×Travel & Leisure
Catherine Zeta-Jones17.3×Movies & TV
AccuWeather9.71×Home & Garden
Microblogging12.67×Technology & Electronics
Jason Momoa13.16×Movies & TV
Singer-songwriter5.51×Music & Radio
Michael Douglas18.11×Movies & TV
Whoopi Goldberg20.37×Movies & TV
Spar (retailer)63.13×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DStv audience
TraitClusterScore
Pet OwnershipJOY1.96
Community OrientationOPEN1.69
LGBTQ+ IdentityOPEN1.66
Luxury OrientationPREMIUM1.45
ExtroversionTHRILL1.44
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for DStv
CountryShare
South Africa52.9%
United States13.3%
Nigeria3.3%

See DStv audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does DStv have in United States?

DStv has an estimated audience of 1,090,827 people in United States, concentrated in New York and California.

What is the gender split and age of DStv fans?

45.6% of DStv fans are female, 54.4% are male, with an average age of 41.4 years.

Which brands do DStv fans like most?

DStv fans show strongest brand affinity for Capital One (10.21×), Peter Thiel (30.32×), and Helen Mirren (29.5×) over the country average.

Where do DStv fans live in United States?

DStv fans in United States are most concentrated in New York (reach 113,329), California (reach 110,661), and Texas (reach 95,650). These three regions account for the largest share of the active audience.

What other brands do DStv fans also like?

Beyond DStv itself, the audience over-indexes on Peter Thiel (30.32×), Helen Mirren (29.5×), Autism Awareness (19.03×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DStv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.