Rascasse Audience Intelligence

DStv Audience in United States

A data profile of the people who buy, follow and care about DStv in United States — modelled from more than twelve digital signal sources. DStv has an estimated audience of 1,091,252 people in United States.

#253among TV Channel in United States#3990in Movies & TV

The average DStv fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include United States national football team, Volkswagen ID.4, Peter Thiel, with strongest over-indexing on United States national football team (70.92× the country average).

Demographically, the DStv audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DStv fan in United States is balanced, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for United States national football team.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DStv profile in United States.

Audience size
1.1M
in United States
Gender
45.6%♀
54.4% male
Age
41.4
average years
Country rank
#22308
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DStv

45.6% are female, 54.4% are male, average age 41.4.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for DStv audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.4
Estimated audience size1,091,252
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the DStv audience in United States
Age bracketShare%
16-1921%
20-2913%
30-3916%
40-4920%
50+30%
Fig. 04

Worldwide distribution

13.2%

of the worldwide DStv audience comes from United States.

Worldwide audience distribution share by country for DStv
CountryShare
South Africa52.7%
United States13.2%
Nigeria3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DStv audience in United States is strongest.

Fig. 05

Top regions by affinity

DStv fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K2.49×
02Louisiana~30K2.37×
03New York~100K1.57×
04North Dakota~3K1.53×
05Maryland~20K1.30×
06Delaware~4K1.29×
07Virginia~30K1.28×
08Georgia~40K1.23×
09California~100K1.19×
10South Dakota~3K1.16×
11New Jersey~30K1.12×
12Alaska~2K1.03×
13Florida~70K1.01×
14Kansas~9K1.01×
15Vermont~2K1.01×
16Kentucky~10K0.99×
17Tennessee~20K0.98×
18Montana~3K0.97×
19Idaho~5K0.96×
20Mississippi~9K0.95×
21Rhode Island~3K0.95×
22Texas~90K0.94×
23Arkansas~8K0.94×
24Washington~20K0.93×
25South Carolina~20K0.93×
26Connecticut~10K0.93×
27West Virginia~5K0.93×
28Maine~4K0.93×
29Nebraska~5K0.92×
30Minnesota~10K0.91×
31Alabama~10K0.91×
32New Hampshire~4K0.91×
33Illinois~30K0.90×
34Indiana~20K0.90×
35Iowa~8K0.90×
36Oklahoma~10K0.89×
37Missouri~20K0.88×
38Hawaii~4K0.88×
39North Carolina~30K0.87×
40Massachusetts~20K0.87×
41Colorado~10K0.87×
42New Mexico~5K0.87×
43Oregon~10K0.86×
44Nevada~9K0.85×
45Arizona~20K0.84×
46Ohio~30K0.83×
47Utah~8K0.83×
48Pennsylvania~30K0.82×
49Wisconsin~10K0.81×
50Michigan~20K0.77×
Fig. 06

Affinity by region

Affinity by region — DStv, United States
0.77×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DStv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DStv audience
#·InterestCategoryAffinity×
01Volkswagen ID.3Cars & Mobility130.93×
02Volkswagen ID.4Cars & Mobility123.54×
03United States national football teamSports70.92×
04Porter AirlinesTravel & Leisure61.23×
05OnePlusTechnology & Electronics41.87×
06Spar (retailer)Shopping41.05×
07Jeremy IronsMovies & TV39.63×
08Peter ThielBusiness & Career32.61×
09Vera FarmigaMovies & TV22.01×
10Melanie LynskeyMovies & TV20.00×
11WaterworldMovies & TV20.00×
12Cultural tourismTravel & Leisure20.00×
13WoolworthsShopping19.20×
14CONCACAF Gold CupSports14.62×
15SafariTravel & Leisure10.72×
16International educationBusiness & Career10.43×
17RokuMovies & TV4.46×
18Google DriveTechnology & Electronics2.47×
19Planet FitnessSports2.28×
20FIFA World CupSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DStv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DStv audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.71×
Community OrientationOPEN1.67×
TravellingTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DStv audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
DIY MentalityTHRILL0.85×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DStv have in United States?

DStv has an estimated audience of 1,091,252 people in United States, concentrated in California and New York.

02

What is the gender split and age of DStv fans?

45.6% of DStv fans are female, 54.4% are male, with an average age of 41.4 years.

03

Which brands do DStv fans like most?

DStv fans show strongest brand affinity for United States national football team (70.92×), Volkswagen ID.4 (123.54×), and Peter Thiel (32.61×) over the country average.

04

Where do DStv fans live in United States?

DStv fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do DStv fans also like?

Beyond DStv itself, the audience over-indexes on Volkswagen ID.4 (123.54×), Peter Thiel (32.61×), OnePlus (41.87×), and Jeremy Irons (39.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See DStv audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DStv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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