OnePlus Audience in United States

OnePlus logo

OnePlus has an estimated audience of 1,466,926 people in United States. 30.4% are female, 69.6% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Nokia, Mi, DStv, Guangdong.

The average OnePlus fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Nokia, Mi, with strongest over-indexing on Google Maps (9.31× the country average). Demographically, the OnePlus audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of OnePlus fans

Demographic split for OnePlus audience in United States
MetricValue
Female30.4%
Male69.6%
Average age34.4
Estimated audience size1,466,926

Audience persona

The typical OnePlus fan in United States is more male, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for OnePlus in United States
RegionReachAffinity
California243,7131.51×
Texas170,5891.35×
New York127,6271.56×
Florida120,2301.21×
Illinois61,4591.26×
New Jersey52,2081.4×
Pennsylvania51,5371.04×
Georgia49,4291.09×
Washington47,3271.61×
North Carolina41,7350.95×
Ohio41,5660.92×
Michigan38,2901×
Virginia37,8941.06×
Arizona33,4251.12×
Massachusetts33,2721.15×
Maryland27,4341.09×
Indiana26,1260.97×
Tennessee25,9690.88×
Minnesota23,4631.12×
Colorado23,3991.01×
Missouri23,3560.99×
Oregon18,8981.12×
South Carolina18,1860.82×
Wisconsin18,1530.82×
Utah17,4191.33×
Oklahoma17,3791.07×
Kentucky17,1220.93×
Alabama16,5010.81×
Nevada16,0391.13×
Connecticut15,6841.07×
Louisiana13,6860.72×
Kansas12,7751.11×
Arkansas11,9190.99×
Iowa8,9330.74×
Idaho7,7841.06×
Mississippi7,2460.6×
Hawaii7,2281.15×
New Mexico7,1870.98×
West Virginia5,2210.76×
Nebraska5,1040.69×
New Hampshire4,9590.86×
Washington, District of Columbia4,1220.93×
Rhode Island4,0240.86×
Delaware3,6030.89×
Alaska3,5641.14×
Maine3,1850.61×
South Dakota2,5680.76×
Montana2,5550.63×
North Dakota2,5310.84×
Wyoming1,5980.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OnePlus audience
BrandAffinityCategory
Google Maps9.31×Internet & Social Media
Nokia31.41×Technology & Electronics
Mi33.3×Technology & Electronics
DStv41.87×Movies & TV
Guangdong19.84×Travel & Leisure
HTC35.93×Technology & Electronics
Mobile device3.9×Technology & Electronics
Acer Inc.20.67×Technology & Electronics
Google Wallet21.28×Technology & Electronics
T-Mobile2.7×Technology & Electronics
MetroPCS7.46×Technology & Electronics
Noise-cancelling headphones12.12×Technology & Electronics
AutoZone2.57×Cars & Mobility
Lenovo8.54×Technology & Electronics
Audio equipment5.16×Technology & Electronics
Apple Store4.31×Shopping
Boost Mobile4.32×Technology & Electronics
Mac OS15.99×Technology & Electronics
Mobile phones1.56×Technology & Electronics
Qualcomm13.47×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OnePlus audience
TraitClusterScore
Early Adopter MentalityPOWER2.19
Luxury OrientationPREMIUM1.64
LGBTQ+ IdentityOPEN1.56
Need for SecurityCONSERVATISM1.47
Price SensitivityPREMIUM1.47
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for OnePlus
CountryShare
India33.1%
China23.6%
United States6.6%

See OnePlus audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does OnePlus have in United States?

OnePlus has an estimated audience of 1,466,926 people in United States, concentrated in California and Texas.

What is the gender split and age of OnePlus fans?

30.4% of OnePlus fans are female, 69.6% are male, with an average age of 34.4 years.

Which brands do OnePlus fans like most?

OnePlus fans show strongest brand affinity for Google Maps (9.31×), Nokia (31.41×), and Mi (33.3×) over the country average.

Where do OnePlus fans live in United States?

OnePlus fans in United States are most concentrated in California (reach 243,713), Texas (reach 170,589), and New York (reach 127,627). These three regions account for the largest share of the active audience.

What other brands do OnePlus fans also like?

Beyond OnePlus itself, the audience over-indexes on Nokia (31.41×), Mi (33.3×), DStv (41.87×), and Guangdong (19.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OnePlus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.