OnePlus Audience in Germany
OnePlus has an estimated audience of 483,494 people in Germany. 26.6% are female, 73.4% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, Nokia, HTC, DStv, Mobile device.
The average OnePlus fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, Nokia, HTC, with strongest over-indexing on Google Maps (6.22× the country average). Demographically, the OnePlus audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of OnePlus fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 35.0 |
| Estimated audience size | 483,494 |
Audience persona
The typical OnePlus fan in Germany is more male, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,445 | 1.11× |
| Bayern | 97,507 | 1.25× |
| Baden-Württemberg | 85,225 | 1.29× |
| Niedersachsen | 47,623 | 1.01× |
| Hessen | 45,058 | 1.22× |
| Berlin | 25,465 | 1.18× |
| Rheinland-Pfalz | 25,349 | 1.05× |
| Sachsen | 22,922 | 0.97× |
| Schleswig-Holstein | 15,836 | 0.91× |
| Brandenburg | 12,850 | 0.86× |
| Thüringen | 11,448 | 0.93× |
| Hamburg | 11,181 | 1.02× |
| Sachsen-Anhalt | 9,418 | 0.75× |
| Mecklenburg-Vorpommern | 6,266 | 0.68× |
| Saarland | 5,055 | 0.85× |
| Bremen | 3,770 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 6.22× | Internet & Social Media |
| Nokia | 23.71× | Technology & Electronics |
| HTC | 29.66× | Technology & Electronics |
| DStv | 31.98× | Movies & TV |
| Mobile device | 4.36× | Technology & Electronics |
| ICloud | 6.26× | Technology & Electronics |
| Google Wallet | 16.61× | Technology & Electronics |
| Acer Inc. | 10.62× | Technology & Electronics |
| Noise-cancelling headphones | 9.62× | Technology & Electronics |
| Pac-Man | 18.01× | Games |
| Refurbed | 3.06× | Technology & Electronics |
| Mobile phones | 1.85× | Technology & Electronics |
| Spiegel Online | 1.85× | News |
| FRITZ!Box | 2.54× | Technology & Electronics |
| BlackBerry | 11.18× | Technology & Electronics |
| Shenzhen | 7.28× | Travel & Leisure |
| Apple | 1.95× | Technology & Electronics |
| Real Madrid C.F. | 2.1× | Sports |
| Android (operating system) | 2.03× | Technology & Electronics |
| Google Chrome | 5.46× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.93 |
| Early Adopter Mentality | POWER | 1.92 |
| Quality Awareness | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.43 |
| Urban Lifestyle | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 33.1% |
| China | 23.6% |
| United States | 6.6% |
See OnePlus audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does OnePlus have in Germany?
OnePlus has an estimated audience of 483,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OnePlus fans?
26.6% of OnePlus fans are female, 73.4% are male, with an average age of 35.0 years.
Which brands do OnePlus fans like most?
OnePlus fans show strongest brand affinity for Google Maps (6.22×), Nokia (23.71×), and HTC (29.66×) over the country average.
Where do OnePlus fans live in Germany?
OnePlus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,445), Bayern (reach 97,507), and Baden-Württemberg (reach 85,225). These three regions account for the largest share of the active audience.
What other brands do OnePlus fans also like?
Beyond OnePlus itself, the audience over-indexes on Nokia (23.71×), HTC (29.66×), DStv (31.98×), and Mobile device (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OnePlus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.