HTC Audience in Germany
HTC has an estimated audience of 232,028 people in Germany. 30.3% are female, 69.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, CAC 40, Combat sport, Israel.
The average HTC fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, CAC 40, with strongest over-indexing on Progressive rock (2.6× the country average). Demographically, the HTC audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics
Demographics of HTC fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 36.8 |
| Estimated audience size | 232,028 |
Audience persona
The typical HTC fan in Germany is more male, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,575 | 1.13× |
| Bayern | 58,055 | 1.06× |
| Baden-Württemberg | 51,438 | 1.1× |
| Hessen | 33,060 | 1.27× |
| Niedersachsen | 31,757 | 0.96× |
| Berlin | 17,313 | 1.13× |
| Sachsen | 17,048 | 1.02× |
| Rheinland-Pfalz | 16,271 | 0.95× |
| Schleswig-Holstein | 10,761 | 0.88× |
| Hamburg | 8,465 | 1.1× |
| Brandenburg | 8,223 | 0.78× |
| Sachsen-Anhalt | 7,682 | 0.87× |
| Thüringen | 7,063 | 0.81× |
| Mecklenburg-Vorpommern | 6,963 | 1.07× |
| Saarland | 3,974 | 0.95× |
| Bremen | 2,749 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.6× | Music & Radio |
| Home construction | 1.53× | Home & Garden |
| CAC 40 | 2.31× | Business & Career |
| Combat sport | 2.13× | Sports |
| Israel | 2.59× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Loincloth | 3.35× | Fashion & Accessoires |
| Corfu (regional unit) | 3.06× | Travel & Leisure |
| Racing | 1.65× | Cars & Mobility |
| Urban horticulture | 1.58× | Home & Garden |
| Google Home | 5.11× | Technology & Electronics |
| 3D printing | 1.86× | Technology & Electronics |
| Erasmus+ | 5.84× | Business & Career |
| Deliver Us From Evil | 20× | Movies & TV |
| Este, Veneto | 2× | Travel & Leisure |
| Time (magazine) | 1.54× | News |
| Jane Eyre (1996 film) | 5.76× | Movies & TV |
| Maejo University | 10.12× | Business & Career |
| KLIX (AM) | 1.55× | Music & Radio |
| Graham Greene (actor) | 2.4× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.75 |
| Patriotism | CONSERVATISM | 2.13 |
| Early Adopter Mentality | POWER | 1.83 |
| Need for Security | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| India | 10.0% |
| Japan | 9.0% |
See HTC audiences in other countries
More Consumer electronics audiences in Germany
- Philips (4,601,797)
- Huawei (2,865,115)
- Nokia (783,826)
- Motorola (641,534)
- BlackBerry (480,407)
Frequently asked questions
How many fans does HTC have in Germany?
HTC has an estimated audience of 232,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HTC fans?
30.3% of HTC fans are female, 69.7% are male, with an average age of 36.8 years.
Which brands do HTC fans like most?
HTC fans show strongest brand affinity for Progressive rock (2.6×), Home construction (1.53×), and CAC 40 (2.31×) over the country average.
Where do HTC fans live in Germany?
HTC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,575), Bayern (reach 58,055), and Baden-Württemberg (reach 51,438). These three regions account for the largest share of the active audience.
What other brands do HTC fans also like?
Beyond HTC itself, the audience over-indexes on Home construction (1.53×), CAC 40 (2.31×), Combat sport (2.13×), and Israel (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HTC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.