Motorola Audience in Germany
Motorola has an estimated audience of 641,534 people in Germany. 31.4% are female, 68.6% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Google Drive, Men's clothing, OneDrive, Soccer.
The average Motorola fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Google Drive, Men's clothing, with strongest over-indexing on Natural World (6.8× the country average). Demographically, the Motorola audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics
Demographics of Motorola fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 36.7 |
| Estimated audience size | 641,534 |
Audience persona
The typical Motorola fan in Germany is more male, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,947 | 1.08× |
| Bayern | 109,790 | 1.06× |
| Baden-Württemberg | 99,014 | 1.13× |
| Niedersachsen | 64,267 | 1.03× |
| Hessen | 54,427 | 1.11× |
| Sachsen | 35,272 | 1.12× |
| Rheinland-Pfalz | 31,427 | 0.98× |
| Berlin | 30,947 | 1.08× |
| Schleswig-Holstein | 21,845 | 0.95× |
| Brandenburg | 17,694 | 0.89× |
| Thüringen | 15,523 | 0.95× |
| Sachsen-Anhalt | 15,266 | 0.92× |
| Hamburg | 14,760 | 1.02× |
| Mecklenburg-Vorpommern | 10,272 | 0.84× |
| Saarland | 7,014 | 0.89× |
| Bremen | 5,194 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 6.8× | Fashion & Accessoires |
| Google Drive | 11.09× | Technology & Electronics |
| Men's clothing | 5.01× | Fashion & Accessoires |
| OneDrive | 8.34× | Technology & Electronics |
| Soccer | 2.83× | Sports |
| Germany | 2.17× | Travel & Leisure |
| Shopping | 2.07× | Shopping |
| Let the Right One In (film) | 5.34× | Movies & TV |
| Reading | 2.09× | Literature |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Clothing | 2.08× | Fashion & Accessoires |
| Design | 2.11× | Home & Garden |
| Euphoria | 2.8× | Movies & TV |
| Music | 1.89× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Cat play and toys | 4.58× | Pets & Animals |
| FRITZ!Box | 3.36× | Technology & Electronics |
| Business | 2.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Need for Security | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.37 |
| Career Orientation | POWER | 1.36 |
| Travelling | THRILL | 1.34 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.3% |
| India | 15.3% |
| United States | 10.8% |
See Motorola audiences in other countries
More Consumer electronics audiences in Germany
- Philips (4,601,797)
- Huawei (2,865,115)
- Nokia (783,826)
- BlackBerry (480,407)
- HTC (341,739)
Frequently asked questions
How many fans does Motorola have in Germany?
Motorola has an estimated audience of 641,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorola fans?
31.4% of Motorola fans are female, 68.6% are male, with an average age of 36.7 years.
Which brands do Motorola fans like most?
Motorola fans show strongest brand affinity for Natural World (6.8×), Google Drive (11.09×), and Men's clothing (5.01×) over the country average.
Where do Motorola fans live in Germany?
Motorola fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,947), Bayern (reach 109,790), and Baden-Württemberg (reach 99,014). These three regions account for the largest share of the active audience.
What other brands do Motorola fans also like?
Beyond Motorola itself, the audience over-indexes on Google Drive (11.09×), Men's clothing (5.01×), OneDrive (8.34×), and Soccer (2.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.