A data profile of the people who buy, follow and care about Motorola in Brazil — modelled from more than twelve digital signal sources. Motorola has an estimated audience of 5,478,167 people in Brazil.
The average Motorola fan in Brazil is 39.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Mega-Sena, Xiaomi, america de cali, with strongest over-indexing on Mega-Sena (5.48× the country average).
Demographically, the Motorola audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Motorola fan in Brazil is balanced, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Mega-Sena.
The key figures that characterise the Motorola profile in Brazil.
49.2% are female, 50.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 39.3 |
| Estimated audience size | 5,478,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Motorola audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 17.9% |
| India | 15.1% |
| United States | 10.7% |
Where the Motorola audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~400K | 1.39× | |
| 02 | Amazonas | ~100K | 1.37× | |
| 03 | Rio Grande do Sul | ~400K | 1.24× | |
| 04 | Alagoas | ~100K | 1.21× | |
| 05 | Rio de Janeiro | ~600K | 1.19× | |
| 06 | Bahia | ~400K | 1.18× | |
| 07 | Roraima | ~20K | 1.12× | |
| 08 | Maranhão | ~200K | 1.09× | |
| 09 | Espírito Santo | ~100K | 1.09× | |
| 10 | Rio Grande do Norte | ~100K | 1.09× | |
| 11 | Piauí | ~80K | 1.06× | |
| 12 | Ceará | ~300K | 1.05× | |
| 13 | Paraíba | ~100K | 1.05× | |
| 14 | Sergipe | ~60K | 1.05× | |
| 15 | São Paulo | ~1.5M | 1.03× | |
| 16 | Pará | ~200K | 0.98× | |
| 17 | Amapá | ~20K | 0.97× | |
| 18 | Minas Gerais | ~600K | 0.96× | |
| 19 | Santa Catarina | ~200K | 0.88× | |
| 20 | Rondônia | ~40K | 0.86× | |
| 21 | Federal District | ~70K | 0.80× | |
| 22 | Paraná | ~300K | 0.76× | |
| 23 | Goiás | ~200K | 0.76× | |
| 24 | Acre | ~10K | 0.76× | |
| 25 | Mato Grosso do Sul | ~60K | 0.74× | |
| 26 | Tocantins | ~30K | 0.68× | |
| 27 | Mato Grosso | ~70K | 0.66× |
The strongest cross-interests of the Motorola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polar | Sports | 10.02× | ||
| 02 | america de cali | Sports | 7.24× | ||
| 03 | OPPO | Technology & Electronics | 7.19× | ||
| 04 | Mega-Sena | Games | 5.48× | ||
| 05 | Brighton & Hove Albion F.C. | Sports | 5.31× | ||
| 06 | Independiente Medellín | Sports | 4.79× | ||
| 07 | Huawei | Technology & Electronics | 4.71× | ||
| 08 | Xiaomi | Technology & Electronics | 3.94× | ||
| 09 | Samsung Galaxy | Technology & Electronics | 3.28× | ||
| 10 | Apple | Technology & Electronics | 2.57× | ||
| 11 | Telephone | Technology & Electronics | 2.36× | ||
| 12 | Waze | Internet & Social Media | 2.31× | ||
| 13 | Samsung | Technology & Electronics | 2.13× | ||
| 14 | Al-Hilal FC | Sports | 1.95× | ||
| 15 | Apple Music | Music & Radio | 1.91× | ||
| 16 | Al Nassr FC | Sports | 1.87× | ||
| 17 | Apple Watch | Technology & Electronics | 1.87× | ||
| 18 | VOO | Technology & Electronics | 1.82× | ||
| 19 | Vivo (telecommunications) | Technology & Electronics | 1.73× | ||
| 20 | Starlink | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.11× | |
| Social Media Usage | JOY | 1.08× | |
| Need for Security | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Tradition | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.85× |
Motorola's target market in Brazil covers an estimated 5,478,167 people, concentrated in São Paulo and Rio de Janeiro.
49.2% of the Motorola audience are female, 50.8% are male, with an average age of 39.3 years.
Motorola fans show strongest brand affinity for Mega-Sena (5.48×), Xiaomi (3.94×), and america de cali (7.24×) over the country average.
Motorola fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Motorola itself, the audience over-indexes on Xiaomi (3.94×), america de cali (7.24×), Samsung (2.13×), and Apple (2.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Motorola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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