Rascasse Audience Intelligence

Motorola Target Market in United States

A data profile of the people who buy, follow and care about Motorola in United States — modelled from more than twelve digital signal sources. Motorola has an estimated audience of 3,269,332 people in United States.

#3among Consumer electronics in United States#996among Brand in United States#384in Technology & Electronics

The average Motorola fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Online shopping, MetroPCS, with strongest over-indexing on AutoZone (3.15× the country average).

Demographically, the Motorola audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorola fan in United States is more male, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorola profile in United States.

Audience size
3.3M
in United States
Gender
36.8%♀
63.2% male
Age
37.8
average years
Country rank
#9546
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Motorola

36.8% are female, 63.2% are male, average age 37.8.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Motorola audience in United States
MetricValue
Female36.8%
Male63.2%
Average age37.8
Estimated audience size3,269,332
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Motorola audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Motorola audience comes from United States.

Worldwide audience distribution share by country for Motorola
CountryShare
Brazil17.9%
India15.1%
United States10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorola audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorola customers by region in United States
#RegionReachAffinity×
01Illinois~100K1.36×
02Texas~300K1.23×
03Arkansas~30K1.19×
04New Mexico~20K1.16×
05Oklahoma~40K1.12×
06West Virginia~20K1.11×
07Florida~200K1.09×
08Georgia~100K1.09×
09Kentucky~40K1.09×
10Kansas~30K1.08×
11Indiana~60K1.07×
12South Dakota~8K1.07×
13California~400K1.06×
14Tennessee~70K1.06×
15North Carolina~100K1.05×
16Missouri~60K1.05×
17New York~200K1.04×
18Arizona~70K1.03×
19South Carolina~50K1.03×
20Louisiana~40K1.03×
21Alaska~7K1.03×
22Ohio~100K1.02×
23Washington~70K1.02×
24North Dakota~7K1.02×
25Alabama~50K1.01×
26Mississippi~30K1.01×
27Utah~30K0.99×
28Nebraska~20K0.99×
29Idaho~20K0.99×
30New Jersey~80K0.98×
31Maryland~60K0.98×
32Colorado~50K0.98×
33Nevada~30K0.98×
34Iowa~30K0.98×
35Virginia~80K0.96×
36Pennsylvania~100K0.95×
37Michigan~80K0.95×
38Oregon~40K0.95×
39Wisconsin~50K0.94×
40Montana~9K0.94×
41Minnesota~40K0.93×
42Connecticut~30K0.91×
43Massachusetts~60K0.90×
44New Hampshire~10K0.84×
45Maine~10K0.84×
46Washington, District of Columbia~8K0.83×
47Rhode Island~9K0.82×
48Vermont~5K0.82×
49Delaware~7K0.81×
50Hawaii~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Motorola, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorola audience
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics7.08×
02SemiconductorTechnology & Electronics4.61×
03Boost MobileTechnology & Electronics4.46×
04StuttgartTravel & Leisure4.15×
05Telecommunications equipmentTechnology & Electronics3.92×
06Pilot Flying JCars & Mobility3.28×
07AutoZoneCars & Mobility3.15×
08O'Reilly Auto PartsCars & Mobility2.84×
09CarMaxCars & Mobility2.58×
10Advance Auto PartsCars & Mobility2.56×
11Arby'sFood & Beverages2.56×
12T-MobileTechnology & Electronics2.35×
13southwest airlinesTravel & Leisure2.29×
14United Parcel ServiceBusiness & Career2.20×
15Power toolHome & Garden2.17×
16Google MapsInternet & Social Media2.03×
17AT&TTechnology & Electronics1.99×
18Five BelowShopping1.94×
19TelecommunicationTechnology & Electronics1.91×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorola audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Early Adopter MentalityPOWER1.31×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorola audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Community OrientationOPEN0.71×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Motorola's target market in United States?

Motorola's target market in United States covers an estimated 3,269,332 people, concentrated in California and Texas.

02

What is the gender split and age of Motorola customers?

36.8% of the Motorola audience are female, 63.2% are male, with an average age of 37.8 years.

03

Which brands do Motorola fans like most?

Motorola fans show strongest brand affinity for AutoZone (3.15×), Online shopping (1.75×), and MetroPCS (7.08×) over the country average.

04

Where do Motorola fans live in United States?

Motorola fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Motorola fans also like?

Beyond Motorola itself, the audience over-indexes on Online shopping (1.75×), MetroPCS (7.08×), T-Mobile (2.35×), and Boost Mobile (4.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in United States

See Motorola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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