Motorola Audience in United States

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Motorola has an estimated audience of 3,279,261 people in United States. 36.8% are female, 63.2% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Online shopping, MetroPCS, T-Mobile, Boost Mobile.

The average Motorola fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Online shopping, MetroPCS, with strongest over-indexing on AutoZone (3.15× the country average). Demographically, the Motorola audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Motorola fans

Demographic split for Motorola audience in United States
MetricValue
Female36.8%
Male63.2%
Average age37.8
Estimated audience size3,279,261

Audience persona

The typical Motorola fan in United States is more male, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Motorola in United States
RegionReachAffinity
California395,9631.1×
Texas355,0761.26×
Florida254,7941.15×
New York199,5891.09×
Illinois156,9921.44×
Georgia115,0721.14×
Pennsylvania107,8040.98×
North Carolina106,3451.08×
Ohio105,9141.05×
New Jersey85,3251.02×
Michigan84,6130.99×
Virginia79,9091×
Tennessee72,2711.1×
Arizona69,6531.04×
Washington66,9751.02×
Indiana64,8921.08×
Massachusetts59,7430.92×
Missouri56,9431.08×
Maryland56,6191×
Colorado53,2041.03×
South Carolina52,0671.06×
Wisconsin46,5200.94×
Alabama45,3220.99×
Minnesota45,2350.96×
Kentucky44,0091.07×
Louisiana42,6291.01×
Oklahoma40,4301.11×
Oregon35,7060.95×
Arkansas31,3191.16×
Nevada31,2000.98×
Connecticut30,4800.93×
Utah29,2471×
Kansas28,4951.1×
Iowa26,0310.96×
Mississippi25,6650.95×
New Mexico18,8741.15×
West Virginia16,0651.05×
Nebraska15,7800.96×
Idaho15,5340.94×
Hawaii10,6120.75×
New Hampshire10,4390.81×
Maine9,5650.81×
Washington, District of Columbia8,2650.84×
Montana7,9330.87×
Rhode Island7,9190.76×
South Dakota7,6801.01×
Delaware6,9950.77×
Alaska6,6410.95×
North Dakota6,5860.98×
Wyoming4,2690.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorola audience
BrandAffinityCategory
AutoZone3.15×Cars & Mobility
Online shopping1.75×Shopping
MetroPCS7.08×Technology & Electronics
T-Mobile2.35×Technology & Electronics
Boost Mobile4.46×Technology & Electronics
Google Maps2.03×Internet & Social Media
O'Reilly Auto Parts2.84×Cars & Mobility
Semiconductor4.61×Technology & Electronics
CarMax2.58×Cars & Mobility
United Parcel Service2.2×Business & Career
Telecommunication1.91×Technology & Electronics
southwest airlines2.29×Travel & Leisure
AT&T1.99×Technology & Electronics
Advance Auto Parts2.56×Cars & Mobility
Power tool2.17×Home & Garden
Stuttgart4.15×Travel & Leisure
Arby's2.56×Food & Beverages
Telecommunications equipment3.92×Technology & Electronics
Pilot Flying J3.28×Cars & Mobility
Mobile game1.61×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorola audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Need for SecurityCONSERVATISM1.46
LGBTQ+ IdentityOPEN1.42
Early Adopter MentalityPOWER1.36
Family OrientationCONSERVATISM1.28
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Motorola
CountryShare
Brazil18.3%
India15.3%
United States10.8%

See Motorola audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Motorola have in United States?

Motorola has an estimated audience of 3,279,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorola fans?

36.8% of Motorola fans are female, 63.2% are male, with an average age of 37.8 years.

Which brands do Motorola fans like most?

Motorola fans show strongest brand affinity for AutoZone (3.15×), Online shopping (1.75×), and MetroPCS (7.08×) over the country average.

Where do Motorola fans live in United States?

Motorola fans in United States are most concentrated in California (reach 395,963), Texas (reach 355,076), and Florida (reach 254,794). These three regions account for the largest share of the active audience.

What other brands do Motorola fans also like?

Beyond Motorola itself, the audience over-indexes on Online shopping (1.75×), MetroPCS (7.08×), T-Mobile (2.35×), and Boost Mobile (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.