BlackBerry Audience in United States

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BlackBerry has an estimated audience of 2,456,253 people in United States. 60.7% are female, 39.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: TuneIn, Rani Mukerji, Highway (2014 Hindi film), TCL Corporation, G.E.M..

The average BlackBerry fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TuneIn, Rani Mukerji, Highway (2014 Hindi film), with strongest over-indexing on TuneIn (36.07× the country average). Demographically, the BlackBerry audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of BlackBerry fans

Demographic split for BlackBerry audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.3
Estimated audience size2,456,253

Audience persona

The typical BlackBerry fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for TuneIn.

Top regions in United States

Top regions ranked by reach for BlackBerry in United States
RegionReachAffinity
California357,0071.32×
Texas279,5071.32×
Florida191,5421.15×
New York172,9391.26×
Illinois93,5401.14×
Georgia90,3751.19×
Pennsylvania82,9291×
North Carolina80,4731.09×
Ohio74,3850.98×
New Jersey73,4551.18×
Virginia65,9381.1×
Michigan62,2720.97×
Washington62,2621.26×
Massachusetts56,2151.16×
Arizona51,8991.03×
Tennessee50,0731.02×
Maryland45,3561.07×
Indiana45,1061.01×
Missouri40,4551.02×
Colorado36,3940.94×
South Carolina36,1460.98×
Louisiana35,6151.12×
Alabama34,7191.01×
Minnesota34,5880.98×
Wisconsin32,2940.87×
Oregon31,6261.12×
Kentucky30,8861×
Oklahoma27,5871.01×
Connecticut25,3811.03×
Nevada23,7621×
Arkansas21,8431.08×
Utah21,6190.98×
Iowa19,8230.98×
Mississippi19,2560.95×
Kansas18,6590.96×
Nebraska12,8651.04×
New Mexico10,7710.87×
Idaho10,3710.84×
Hawaii9,7060.92×
West Virginia9,5120.83×
New Hampshire8,2040.85×
Washington, District of Columbia7,9431.08×
Rhode Island7,2040.92×
Maine7,0560.8×
Delaware5,8350.86×
Montana4,7910.7×
Alaska4,7880.91×
South Dakota4,3980.77×
North Dakota4,0310.8×
Vermont3,3780.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BlackBerry audience
BrandAffinityCategory
TuneIn36.07×Internet & Social Media
Rani Mukerji32.85×Movies & TV
Highway (2014 Hindi film)27.23×
TCL Corporation31.61×Technology & Electronics
G.E.M.14.42×Music & Radio
Verizon Wireless4.06×Technology & Electronics
T-Mobile2.02×Technology & Electronics
Consumer Cellular7.15×Technology & Electronics
Straight Talk5.25×Technology & Electronics
Boost Mobile3.91×Technology & Electronics
Jesus2.01×Politics & Society
Meme1.74×Internet & Social Media
Ocean Park Hong Kong36.55×Travel & Leisure
Multi-function printer15.48×Technology & Electronics
Devdas (2002 Hindi film)34.05×Movies & TV
Ink cartridge13.37×Technology & Electronics
Hobby Lobby1.61×Home & Garden
Dollar General1.61×Shopping
The French Laundry14.6×
Walgreens1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BlackBerry audience
TraitClusterScore
IndulgenceJOY1.87
Family OrientationCONSERVATISM1.57
LGBTQ+ IdentityOPEN1.49
Price SensitivityPREMIUM1.46
Need for SecurityCONSERVATISM1.24
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for BlackBerry
CountryShare
United States20.6%
India13.0%
Spain5.5%

See BlackBerry audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does BlackBerry have in United States?

BlackBerry has an estimated audience of 2,456,253 people in United States, concentrated in California and Texas.

What is the gender split and age of BlackBerry fans?

60.7% of BlackBerry fans are female, 39.3% are male, with an average age of 42.3 years.

Which brands do BlackBerry fans like most?

BlackBerry fans show strongest brand affinity for TuneIn (36.07×), Rani Mukerji (32.85×), and Highway (2014 Hindi film) (27.23×) over the country average.

Where do BlackBerry fans live in United States?

BlackBerry fans in United States are most concentrated in California (reach 357,007), Texas (reach 279,507), and Florida (reach 191,542). These three regions account for the largest share of the active audience.

What other brands do BlackBerry fans also like?

Beyond BlackBerry itself, the audience over-indexes on Rani Mukerji (32.85×), Highway (2014 Hindi film) (27.23×), TCL Corporation (31.61×), and G.E.M. (14.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BlackBerry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.