Rascasse Audience Intelligence

BlackBerry Target Market in United States

A data profile of the people who buy, follow and care about BlackBerry in United States — modelled from more than twelve digital signal sources. BlackBerry has an estimated audience of 2,498,937 people in United States.

#4among Consumer electronics in United States#1196among Brand in United States#446in Technology & Electronics

The average BlackBerry fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TuneIn, G.E.M., Rani Mukerji, with strongest over-indexing on TuneIn (36.07× the country average).

Demographically, the BlackBerry audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BlackBerry fan in United States is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for TuneIn.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BlackBerry profile in United States.

Audience size
2.5M
in United States
Gender
60.7%♀
39.3% male
Age
42.3
average years
Country rank
#11928
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BlackBerry

60.7% are female, 39.3% are male, average age 42.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for BlackBerry audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.3
Estimated audience size2,498,937
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the BlackBerry audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

20.1%

of the worldwide BlackBerry audience comes from United States.

Worldwide audience distribution share by country for BlackBerry
CountryShare
United States20.1%
India12.3%
Spain5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BlackBerry audience in United States is strongest.

Fig. 05

Top regions by affinity

BlackBerry customers by region in United States
#RegionReachAffinity×
01Texas~300K1.27×
02California~300K1.24×
03New York~200K1.24×
04Washington~60K1.24×
05New Jersey~70K1.17×
06Georgia~90K1.15×
07Massachusetts~60K1.14×
08Illinois~90K1.12×
09Oregon~30K1.12×
10Florida~200K1.10×
11North Carolina~80K1.09×
12Arkansas~20K1.09×
13Virginia~60K1.08×
14Louisiana~30K1.07×
15Maryland~40K1.06×
16Connecticut~30K1.06×
17Washington, District of Columbia~8K1.03×
18Alaska~5K1.02×
19Missouri~40K1.01×
20Kentucky~30K1.01×
21Pennsylvania~80K1.00×
22Arizona~50K1.00×
23Indiana~40K1.00×
24Nebraska~10K1.00×
25Minnesota~30K0.99×
26Alabama~30K0.99×
27Tennessee~50K0.98×
28Oklahoma~30K0.98×
29Nevada~20K0.98×
30Utah~20K0.98×
31South Carolina~40K0.96×
32Kansas~20K0.96×
33Rhode Island~8K0.96×
34Ohio~70K0.95×
35Michigan~60K0.95×
36Mississippi~20K0.95×
37Colorado~40K0.94×
38Iowa~20K0.94×
39North Dakota~5K0.94×
40New Mexico~10K0.91×
41Vermont~4K0.91×
42Hawaii~9K0.90×
43Wisconsin~30K0.89×
44West Virginia~10K0.89×
45New Hampshire~9K0.89×
46Delaware~6K0.89×
47Idaho~10K0.87×
48Maine~8K0.87×
49South Dakota~5K0.86×
50Montana~5K0.79×
Fig. 06

Affinity by region

Affinity by region — BlackBerry, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BlackBerry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BlackBerry audience
#·InterestCategoryAffinity×
01Ocean Park Hong KongTravel & Leisure36.55×
02TuneInInternet & Social Media36.07×
03Devdas (2002 Hindi film)Movies & TV34.05×
04Rani MukerjiMovies & TV32.85×
05TCL CorporationTechnology & Electronics31.61×
06Highway (2014 Hindi film)Movie / TV Show / Series27.23×
07Multi-function printerTechnology & Electronics15.48×
08The French LaundryBrand14.60×
09G.E.M.Music & Radio14.42×
10Ink cartridgeTechnology & Electronics13.37×
11Consumer CellularTechnology & Electronics7.15×
12Straight TalkTechnology & Electronics5.25×
13Verizon WirelessTechnology & Electronics4.06×
14Boost MobileTechnology & Electronics3.91×
15T-MobileTechnology & Electronics2.02×
16JesusPolitics & Society2.01×
17MemeInternet & Social Media1.74×
18Hobby LobbyHome & Garden1.61×
19Dollar GeneralShopping1.61×
20WalgreensShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BlackBerry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BlackBerry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.26×
Community OrientationOPEN1.25×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BlackBerry audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Design AffinityPREMIUM0.96×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BlackBerry's target market in United States?

BlackBerry's target market in United States covers an estimated 2,498,937 people, concentrated in California and Texas.

02

What is the gender split and age of BlackBerry customers?

60.7% of the BlackBerry audience are female, 39.3% are male, with an average age of 42.3 years.

03

Which brands do BlackBerry fans like most?

BlackBerry fans show strongest brand affinity for TuneIn (36.07×), G.E.M. (14.42×), and Rani Mukerji (32.85×) over the country average.

04

Where do BlackBerry fans live in United States?

BlackBerry fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BlackBerry fans also like?

Beyond BlackBerry itself, the audience over-indexes on G.E.M. (14.42×), Rani Mukerji (32.85×), Highway (2014 Hindi film) (27.23×), and TCL Corporation (31.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in United States

See BlackBerry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BlackBerry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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