The French Laundry Audience in United States

The French Laundry logo

The French Laundry has an estimated audience of 770,938 people in United States. 59.6% are female, 40.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Meals on Wheels, Lulu 黃路梓茵, JDM Cars, Karbala.

The average The French Laundry fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Meals on Wheels, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The French Laundry audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of The French Laundry fans

Demographic split for The French Laundry audience in United States
MetricValue
Female59.6%
Male40.4%
Average age35.0
Estimated audience size770,938

Audience persona

The typical The French Laundry fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The French Laundry in United States
RegionReachAffinity
California361,7254.27×
Texas60,6660.92×
New York57,7111.34×
Florida49,1000.94×
Illinois32,6461.27×
Pennsylvania23,7730.92×
Washington23,7681.54×
New Jersey21,2191.08×
Massachusetts21,0171.38×
Georgia20,4610.86×
North Carolina19,4470.84×
Colorado17,9831.48×
Virginia17,7830.95×
Michigan17,5600.87×
Ohio17,5010.74×
Arizona15,9631.01×
Oregon13,6651.55×
Tennessee12,4010.8×
Nevada11,3841.53×
Missouri11,0530.89×
Maryland11,0430.83×
Minnesota10,0850.91×
Wisconsin9,6440.83×
South Carolina9,5830.83×
Connecticut9,1831.19×
Indiana9,0080.64×
Louisiana7,8970.79×
Utah6,1950.9×
Alabama6,1190.57×
Kentucky6,0620.63×
Hawaii5,0641.53×
Oklahoma4,9860.58×
Kansas4,7120.78×
Washington, District of Columbia4,6041.99×
Arkansas3,8450.61×
Iowa3,5800.56×
Idaho3,4640.9×
New Hampshire2,9980.99×
Mississippi2,9570.47×
Nebraska2,8900.75×
Rhode Island2,6691.09×
New Mexico2,6410.68×
Maine2,5330.92×
Montana2,1381×
Vermont1,6071.19×
West Virginia1,6010.45×
Delaware1,5610.73×
Alaska1,4200.86×
South Dakota9790.55×
Wyoming8040.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The French Laundry audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Meals on Wheels20×Food & Beverages
Lulu 黃路梓茵9.32×Movies & TV
JDM Cars20×Cars & Mobility
Karbala13.24×Travel & Leisure
WKRN-TV8.62×Movies & TV
Elsword20×Games
Mount Kilimanjaro20×Travel & Leisure
Kendra Scott2.87×Fashion & Accessoires
Vocal harmony3.72×Music & Radio
Israel1.72×Travel & Leisure
MeatEater6.08×Movies & TV
Ken Burns5.55×Movies & TV
Unique Gifts1.71×Shopping
Stamp collecting3.21×Home & Garden
edureka23.53×Business & Career
Historic site2.68×Arts & Culture
Cadillac CT68.51×Cars & Mobility
Cincinnati Bearcats6.02×Sports
UK garage2.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The French Laundry audience
TraitClusterScore
IndulgenceJOY2.15
Design AffinityPREMIUM1.96
TravellingTHRILL1.36
Early Adopter MentalityPOWER1.35
Need for SecurityCONSERVATISM1.28
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for The French Laundry
CountryShare
United States80.2%
Canada3.9%
United Kingdom2.6%

See The French Laundry audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The French Laundry have in United States?

The French Laundry has an estimated audience of 770,938 people in United States, concentrated in California and Texas.

What is the gender split and age of The French Laundry fans?

59.6% of The French Laundry fans are female, 40.4% are male, with an average age of 35.0 years.

Which brands do The French Laundry fans like most?

The French Laundry fans show strongest brand affinity for Keene, New Hampshire (675×), Meals on Wheels (20×), and Lulu 黃路梓茵 (9.32×) over the country average.

Where do The French Laundry fans live in United States?

The French Laundry fans in United States are most concentrated in California (reach 361,725), Texas (reach 60,666), and New York (reach 57,711). These three regions account for the largest share of the active audience.

What other brands do The French Laundry fans also like?

Beyond The French Laundry itself, the audience over-indexes on Meals on Wheels (20×), Lulu 黃路梓茵 (9.32×), JDM Cars (20×), and Karbala (13.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The French Laundry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.