Rascasse Audience Intelligence

The French Laundry Target Market in United States

A data profile of the people who buy, follow and care about The French Laundry in United States — modelled from more than twelve digital signal sources. The French Laundry has an estimated audience of 750,815 people in United States.

#2948among Brand in United States

The average The French Laundry fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CheapOair, Swiss International Air Lines, OpenTable, with strongest over-indexing on CheapOair (46.36× the country average).

Demographically, the The French Laundry audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The French Laundry fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for CheapOair.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The French Laundry profile in United States.

Audience size
751K
in United States
Gender
59.6%♀
40.4% male
Age
35.0
average years
Country rank
#28626
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The French Laundry

59.6% are female, 40.4% are male, average age 35.0.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for The French Laundry audience in United States
MetricValue
Female59.6%
Male40.4%
Average age35.0
Estimated audience size750,815
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the The French Laundry audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

80.1%

of the worldwide The French Laundry audience comes from United States.

Worldwide audience distribution share by country for The French Laundry
CountryShare
United States80.1%
Canada3.8%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The French Laundry audience in United States is strongest.

Fig. 05

Top regions by affinity

The French Laundry customers by region in United States
#RegionReachAffinity×
01California~400K4.40×
02Washington, District of Columbia~4K1.87×
03Hawaii~5K1.64×
04Nevada~10K1.55×
05Washington~20K1.47×
06Oregon~10K1.41×
07Colorado~20K1.37×
08Massachusetts~20K1.36×
09New York~50K1.27×
10Vermont~2K1.17×
11Illinois~30K1.15×
12Connecticut~9K1.15×
13Rhode Island~3K1.09×
14New Jersey~20K1.05×
15Montana~2K1.04×
16New Hampshire~3K1.01×
17Arizona~20K0.98×
18Alaska~2K0.97×
19Virginia~20K0.95×
20Maine~3K0.95×
21Idaho~4K0.94×
22Florida~50K0.92×
23Minnesota~10K0.92×
24Missouri~10K0.91×
25Pennsylvania~20K0.90×
26Utah~6K0.89×
27Texas~60K0.85×
28Maryland~10K0.85×
29Michigan~20K0.84×
30North Carolina~20K0.83×
31Delaware~2K0.83×
32Georgia~20K0.82×
33Wisconsin~9K0.82×
34South Carolina~9K0.81×
35Tennessee~10K0.80×
36Kansas~5K0.79×
37Louisiana~8K0.78×
38Nebraska~3K0.78×
39New Mexico~3K0.75×
40Ohio~20K0.74×
41South Dakota~1K0.69×
42Arkansas~4K0.67×
43Indiana~9K0.65×
44North Dakota~1K0.65×
45Kentucky~6K0.64×
46Oklahoma~5K0.63×
47Iowa~4K0.63×
48Alabama~7K0.62×
49West Virginia~2K0.59×
50Mississippi~4K0.56×
Fig. 06

Affinity by region

Affinity by region — The French Laundry, United States
0.56×1.00×4.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The French Laundry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The French Laundry audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure111.41×
02CheapOairTravel & Leisure46.36×
03Four Points by SheratonTravel & Leisure44.66×
04Counter-terrorism awarenessPolitics & Society22.77×
05Anjelica HustonMovies & TV20.00×
06Copa AirlinesTravel & Leisure20.00×
07The A-TeamMovies & TV20.00×
08OpenTableFood & Beverages15.45×
09TransUnionTechnology & Electronics15.13×
10BlackBerryTechnology & Electronics14.60×
11The Motley FoolBusiness & Career9.33×
12CocktailFood & Beverages3.27×
13WineFood & Beverages2.82×
14GrillingFood & Beverages2.63×
15RecipesFood & Beverages2.38×
16CookingFood & Beverages2.35×
17CNNMovies & TV2.31×
18Alcoholic beveragesFood & Beverages2.24×
19Home improvementHome & Garden1.90×
20Donald TrumpPolitics & Society1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The French Laundry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The French Laundry audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.27×
Design AffinityPREMIUM1.91×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The French Laundry audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Family OrientationCONSERVATISM0.87×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The French Laundry's target market in United States?

The French Laundry's target market in United States covers an estimated 750,815 people, concentrated in California and Texas.

02

What is the gender split and age of The French Laundry customers?

59.6% of the The French Laundry audience are female, 40.4% are male, with an average age of 35.0 years.

03

Which brands do The French Laundry fans like most?

The French Laundry fans show strongest brand affinity for CheapOair (46.36×), Swiss International Air Lines (111.41×), and OpenTable (15.45×) over the country average.

04

Where do The French Laundry fans live in United States?

The French Laundry fans in United States are most concentrated in California (reach ~400K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The French Laundry fans also like?

Beyond The French Laundry itself, the audience over-indexes on Swiss International Air Lines (111.41×), OpenTable (15.45×), Four Points by Sheraton (44.66×), and TransUnion (15.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See The French Laundry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The French Laundry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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