Highway (2014 Hindi film) Audience in United States

Highway (2014 Hindi film) logo

Highway (2014 Hindi film) has an estimated audience of 903,287 people in United States. 52.1% are female, 47.9% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Janitor, The Devil's Rejects, NBC10 Philadelphia, YouTube Red, UK garage.

The average Highway (2014 Hindi film) fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Janitor, The Devil's Rejects, NBC10 Philadelphia, with strongest over-indexing on Janitor (12.88× the country average). Demographically, the Highway (2014 Hindi film) audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Highway (2014 Hindi film) fans

Demographic split for Highway (2014 Hindi film) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age34.7
Estimated audience size903,287

Audience persona

The typical Highway (2014 Hindi film) fan in United States is balanced, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Janitor.

Top regions in United States

Top regions ranked by reach for Highway (2014 Hindi film) in United States
RegionReachAffinity
California108,8521.1×
Texas94,1081.21×
Florida69,1601.13×
New York48,4410.96×
Illinois38,5501.28×
Georgia36,1801.3×
Ohio32,9711.18×
North Carolina31,2731.15×
Minnesota30,9172.39×
Pennsylvania28,2860.93×
Tennessee22,3181.23×
New Jersey21,1170.92×
Michigan20,7960.88×
Virginia20,0750.91×
Indiana18,0641.09×
Washington17,4960.97×
Arizona17,4510.95×
Missouri15,5421.07×
Massachusetts15,3570.86×
South Carolina15,1121.11×
Alabama14,9151.18×
Louisiana13,2911.14×
Wisconsin12,9670.95×
Maryland12,6210.81×
Kentucky12,1001.07×
Iowa11,8161.59×
Colorado10,9250.77×
Oklahoma10,5291.05×
Arkansas9,8621.33×
Oregon9,7070.94×
Mississippi9,2401.24×
Kansas8,7371.23×
Connecticut7,7400.85×
Nevada7,4770.86×
Utah6,3950.79×
Nebraska4,6171.02×
New Mexico4,5571.01×
Idaho4,4280.98×
Hawaii3,4360.88×
West Virginia3,1340.75×
South Dakota2,3701.14×
New Hampshire2,0610.58×
Delaware2,0030.8×
Rhode Island2,0020.7×
Montana1,9950.8×
Washington, District of Columbia1,8610.69×
Maine1,8360.57×
North Dakota1,5500.84×
Alaska1,2300.64×
Wyoming1,0300.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highway (2014 Hindi film) audience
BrandAffinityCategory
Janitor12.88×Home & Garden
The Devil's Rejects20×Movies & TV
NBC10 Philadelphia9.19×Movies & TV
YouTube Red20×Movies & TV
UK garage5.44×Music & Radio
University of Colorado Denver16.01×Business & Career
Home equity1.92×Home & Garden
JDSU2.88×Business & Career
Product design1.84×Business & Career
Kansas2.39×Travel & Leisure
Jesse Plemons2.93×Movies & TV
Vocal harmony3.48×Music & Radio
Nebraska Cornhuskers football2.7×Sports
Elsword11.14×Games
Historic site2.86×Arts & Culture
Bank account1.56×Business & Career
Kendra Scott1.73×Fashion & Accessoires
UncommonGoods12.01×Shopping
Staycation1.87×Home & Garden
Home staging2.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highway (2014 Hindi film) audience
TraitClusterScore
Design AffinityPREMIUM1.45
SustainabilityBALANCE1.41
LGBTQ+ IdentityOPEN1.37
Risk AppetiteTHRILL1.36
TraditionCONSERVATISM1.32
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Highway (2014 Hindi film)
CountryShare
United States32.0%
India20.1%
Japan7.0%

See Highway (2014 Hindi film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Highway (2014 Hindi film) have in United States?

Highway (2014 Hindi film) has an estimated audience of 903,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Highway (2014 Hindi film) fans?

52.1% of Highway (2014 Hindi film) fans are female, 47.9% are male, with an average age of 34.7 years.

Which brands do Highway (2014 Hindi film) fans like most?

Highway (2014 Hindi film) fans show strongest brand affinity for Janitor (12.88×), The Devil's Rejects (20×), and NBC10 Philadelphia (9.19×) over the country average.

Where do Highway (2014 Hindi film) fans live in United States?

Highway (2014 Hindi film) fans in United States are most concentrated in California (reach 108,852), Texas (reach 94,108), and Florida (reach 69,160). These three regions account for the largest share of the active audience.

What other brands do Highway (2014 Hindi film) fans also like?

Beyond Highway (2014 Hindi film) itself, the audience over-indexes on The Devil's Rejects (20×), NBC10 Philadelphia (9.19×), YouTube Red (20×), and UK garage (5.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highway (2014 Hindi film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.