MeUndies Audience in United States

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MeUndies has an estimated audience of 1,574,884 people in United States. 58.5% are female, 41.5% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Buick LaCrosse, Valentine (film), Pop-up ad, Lovers (TV series), Sandy.

The average MeUndies fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Buick LaCrosse, Valentine (film), Pop-up ad, with strongest over-indexing on Buick LaCrosse (85.04× the country average). Demographically, the MeUndies audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of MeUndies fans

Demographic split for MeUndies audience in United States
MetricValue
Female58.5%
Male41.5%
Average age37.6
Estimated audience size1,574,884

Audience persona

The typical MeUndies fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Buick LaCrosse.

Top regions in United States

Top regions ranked by reach for MeUndies in United States
RegionReachAffinity
California136,3590.79×
Texas92,0390.68×
New York67,0500.76×
Florida60,8510.57×
Pennsylvania55,4841.05×
Ohio49,5211.02×
Washington49,1121.55×
Illinois48,8870.93×
Michigan44,6621.08×
North Carolina42,4120.9×
Virginia35,0410.91×
Colorado34,1591.38×
Georgia32,7270.67×
Massachusetts32,1621.04×
Tennessee29,8720.95×
Arizona29,3970.91×
Wisconsin28,9661.22×
Indiana28,4010.99×
Minnesota28,1431.25×
Oregon27,1251.5×
Missouri26,3401.04×
New Jersey25,8780.65×
Maryland22,1320.82×
Utah19,0791.35×
South Carolina17,8820.75×
Alabama17,5990.8×
Kentucky17,4670.88×
Oklahoma16,2970.93×
Iowa13,5791.05×
Connecticut12,9690.82×
Kansas12,7451.03×
Louisiana12,6320.62×
Nevada11,4070.75×
Arkansas9,9650.77×
Idaho9,6981.23×
New Hampshire8,7551.41×
Nebraska8,0281.02×
New Mexico7,6050.96×
Maine7,4731.32×
Mississippi7,0850.55×
West Virginia6,6080.9×
Montana6,5421.5×
Alaska5,2251.55×
Hawaii4,6390.69×
Rhode Island4,6170.92×
Vermont4,2471.54×
South Dakota4,0021.1×
North Dakota3,7811.17×
Washington, District of Columbia3,3960.72×
Delaware3,2610.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MeUndies audience
BrandAffinityCategory
Buick LaCrosse85.04×Cars & Mobility
Valentine (film)31.84×Movies & TV
Pop-up ad60.39×Business & Career
Lovers (TV series)33.51×
Sandy25.68×Music & Radio
Westfield Sydney60.65×Travel & Leisure
Mckenna Grace7.3×Movies & TV
Kiernan Shipka13.38×Movies & TV
Kirsten Dunst9.48×Movies & TV
Google News4.26×News
Scooby-Doo3.4×Movies & TV
Beetlejuice3.06×Movies & TV
Frank Body78.43×Beauty & Wellness
Harry Potter2.15×Movies & TV
Conservation (ethic)9.62×Politics & Society
2(x)ist28.06×Fashion & Accessoires
Range Rover (L405)9.12×Cars & Mobility
Kelly Osbourne5.13×Music & Radio
Imdb4.71×Movies & TV
Chat GPT3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MeUndies audience
TraitClusterScore
SustainabilityBALANCE1.41
Quality AwarenessPREMIUM1.24
ExtroversionTHRILL1.17
Design AffinityPREMIUM1.17
Luxury OrientationPREMIUM1.15
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for MeUndies
CountryShare
United States79.9%
Canada5.7%
United Kingdom2.3%

See MeUndies audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does MeUndies have in United States?

MeUndies has an estimated audience of 1,574,884 people in United States, concentrated in California and Texas.

What is the gender split and age of MeUndies fans?

58.5% of MeUndies fans are female, 41.5% are male, with an average age of 37.6 years.

Which brands do MeUndies fans like most?

MeUndies fans show strongest brand affinity for Buick LaCrosse (85.04×), Valentine (film) (31.84×), and Pop-up ad (60.39×) over the country average.

Where do MeUndies fans live in United States?

MeUndies fans in United States are most concentrated in California (reach 136,359), Texas (reach 92,039), and New York (reach 67,050). These three regions account for the largest share of the active audience.

What other brands do MeUndies fans also like?

Beyond MeUndies itself, the audience over-indexes on Valentine (film) (31.84×), Pop-up ad (60.39×), Lovers (TV series) (33.51×), and Sandy (25.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MeUndies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.