Rascasse Audience Intelligence

MeUndies Target Market in United States

A data profile of the people who buy, follow and care about MeUndies in United States — modelled from more than twelve digital signal sources. MeUndies has an estimated audience of 1,555,833 people in United States.

#1794among Brand in United States#765in Fashion & Accessoires

The average MeUndies fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Buick LaCrosse, Valentine (film), Pop-up ad, with strongest over-indexing on Buick LaCrosse (85.04× the country average).

Demographically, the MeUndies audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MeUndies fan in United States is more female, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Buick LaCrosse.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MeUndies profile in United States.

Audience size
1.6M
in United States
Gender
58.5%♀
41.5% male
Age
37.6
average years
Country rank
#17260
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MeUndies

58.5% are female, 41.5% are male, average age 37.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for MeUndies audience in United States
MetricValue
Female58.5%
Male41.5%
Average age37.6
Estimated audience size1,555,833
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the MeUndies audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

79.7%

of the worldwide MeUndies audience comes from United States.

Worldwide audience distribution share by country for MeUndies
CountryShare
United States79.7%
Canada5.7%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MeUndies audience in United States is strongest.

Fig. 05

Top regions by affinity

MeUndies customers by region in United States
#RegionReachAffinity×
01Vermont~4K1.62×
02Alaska~5K1.59×
03Montana~7K1.53×
04Oregon~30K1.52×
05Washington~50K1.49×
06New Hampshire~9K1.44×
07Colorado~30K1.39×
08Maine~8K1.39×
09Utah~20K1.29×
10Idaho~10K1.27×
11North Dakota~4K1.25×
12Wisconsin~30K1.22×
13Minnesota~30K1.22×
14South Dakota~4K1.14×
15Iowa~10K1.05×
16Nebraska~8K1.05×
17Michigan~40K1.03×
18New Mexico~8K1.02×
19Pennsylvania~50K1.01×
20Massachusetts~30K1.01×
21Missouri~30K1.00×
22Kansas~10K1.00×
23Ohio~50K0.97×
24Indiana~30K0.95×
25West Virginia~7K0.95×
26Rhode Island~5K0.95×
27Tennessee~30K0.92×
28Oklahoma~20K0.92×
29Kentucky~20K0.91×
30Illinois~50K0.87×
31Virginia~30K0.87×
32Arizona~30K0.87×
33North Carolina~40K0.85×
34Connecticut~10K0.85×
35Maryland~20K0.80×
36Arkansas~10K0.80×
37Delaware~3K0.79×
38California~100K0.76×
39Alabama~20K0.76×
40South Carolina~20K0.74×
41Washington, District of Columbia~4K0.74×
42Nevada~10K0.73×
43New York~60K0.72×
44Hawaii~5K0.71×
45Georgia~30K0.65×
46Texas~90K0.63×
47New Jersey~30K0.63×
48Louisiana~10K0.63×
49Mississippi~8K0.58×
50Florida~60K0.56×
Fig. 06

Affinity by region

Affinity by region — MeUndies, United States
0.56×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MeUndies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MeUndies audience
#·InterestCategoryAffinity×
01Buick LaCrosseCars & Mobility85.04×
02Frank BodyBeauty & Wellness78.43×
03Westfield SydneyTravel & Leisure60.65×
04Pop-up adBusiness & Career60.39×
05Lovers (TV series)Movie / TV Show / Series33.51×
06Valentine (film)Movies & TV31.84×
072(x)istFashion & Accessoires28.06×
08SandyMusic & Radio25.68×
09Kiernan ShipkaMovies & TV13.38×
10Conservation (ethic)Politics & Society9.62×
11Kirsten DunstMovies & TV9.48×
12Range Rover (L405)Cars & Mobility9.12×
13Mckenna GraceMovies & TV7.30×
14Kelly OsbourneMusic & Radio5.13×
15ImdbMovies & TV4.71×
16Google NewsNews4.26×
17Scooby-DooMovies & TV3.40×
18BeetlejuiceMovies & TV3.06×
19Harry PotterMovies & TV2.15×
20Electronic musicMusic & Radio1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MeUndies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MeUndies audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
SustainabilityBALANCE1.54×
Pet OwnershipJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MeUndies audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
TraditionCONSERVATISM0.81×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MeUndies's target market in United States?

MeUndies's target market in United States covers an estimated 1,555,833 people, concentrated in California and Texas.

02

What is the gender split and age of MeUndies customers?

58.5% of the MeUndies audience are female, 41.5% are male, with an average age of 37.6 years.

03

Which brands do MeUndies fans like most?

MeUndies fans show strongest brand affinity for Buick LaCrosse (85.04×), Valentine (film) (31.84×), and Pop-up ad (60.39×) over the country average.

04

Where do MeUndies fans live in United States?

MeUndies fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do MeUndies fans also like?

Beyond MeUndies itself, the audience over-indexes on Valentine (film) (31.84×), Pop-up ad (60.39×), Lovers (TV series) (33.51×), and Sandy (25.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See MeUndies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MeUndies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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