Buick LaCrosse Audience in United States

Buick LaCrosse logo

Buick LaCrosse has an estimated audience of 355,598 people in United States. 30.9% are female, 69.1% are male, average age 43.2. Top regions: Texas, Michigan, Florida. Top brand affinities: DeSales University, Buick Regal, Inside Lacrosse, Paul Rabil, Buick Enclave.

The average Buick LaCrosse fan in United States is 43.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Michigan, Florida. Top brand affinities include DeSales University, Buick Regal, Inside Lacrosse, with strongest over-indexing on DeSales University (687.83× the country average). Demographically, the Buick LaCrosse audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Buick LaCrosse fans

Demographic split for Buick LaCrosse audience in United States
MetricValue
Female30.9%
Male69.1%
Average age43.2
Estimated audience size355,598

Audience persona

The typical Buick LaCrosse fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for DeSales University.

Top regions in United States

Top regions ranked by reach for Buick LaCrosse in United States
RegionReachAffinity
Texas40,7501.33×
Michigan19,9302.14×
Florida19,3580.8×
Illinois17,2191.45×
California16,8190.43×
Ohio16,1941.48×
Pennsylvania13,0391.09×
Indiana12,1741.87×
New York10,6210.53×
Georgia9,7990.89×
North Carolina9,6740.9×
Missouri8,6611.51×
Wisconsin7,9971.49×
Tennessee7,9931.12×
Louisiana7,9221.73×
Minnesota7,1451.4×
Arizona6,2550.86×
Mississippi6,2102.12×
Virginia6,0800.7×
South Carolina5,8921.1×
New Jersey5,8370.65×
Alabama5,7321.15×
Kentucky5,5091.24×
Iowa5,1541.76×
Oklahoma4,7061.19×
Arkansas4,4431.52×
Maryland4,3570.71×
Kansas3,9981.43×
Massachusetts3,6800.53×
Washington3,3870.47×
Colorado3,0930.55×
Nebraska2,7451.54×
Connecticut2,3290.65×
Nevada2,0380.59×
Utah2,0130.63×
Oregon1,9240.47×
West Virginia1,4930.9×
New Mexico1,4740.83×
Idaho1,1950.67×
South Dakota1,1311.38×
Delaware1,0641.08×
North Dakota8611.18×
Rhode Island8070.71×
Maine7870.62×
New Hampshire7570.54×
Washington, District of Columbia6410.6×
Montana6250.63×
Wyoming4010.76×
Hawaii3950.26×
Alaska2790.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buick LaCrosse audience
BrandAffinityCategory
DeSales University687.83×Business & Career
Buick Regal148.48×Cars & Mobility
Inside Lacrosse53.35×Sports
Paul Rabil80.61×Sports
Buick Enclave34.67×Cars & Mobility
Range Rover (L405)22.04×Cars & Mobility
Tongan language80.05×Politics & Society
Buick Skylark79.82×Cars & Mobility
Buick Verano83.84×Cars & Mobility
Buick Envision31.59×Cars & Mobility
Field lacrosse36.61×Sports
Acura MDX15.77×Cars & Mobility
Honda Pilot13.7×Cars & Mobility
CarGurus4.63×Cars & Mobility
Chrysler Voyager68.88×Cars & Mobility
Transmission (mechanics)8.89×Cars & Mobility
Chrysler 30015.89×Cars & Mobility
Full-size car6.28×Cars & Mobility
Honda CR-V9.1×Cars & Mobility
Craigslist2.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buick LaCrosse audience
TraitClusterScore
Need for SecurityCONSERVATISM2.02
Quality AwarenessPREMIUM1.95
IndulgenceJOY1.36
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.17
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Buick LaCrosse
CountryShare
United States74.0%
Canada4.6%
China3.4%

See Buick LaCrosse audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Buick LaCrosse have in United States?

Buick LaCrosse has an estimated audience of 355,598 people in United States, concentrated in Texas and Michigan.

What is the gender split and age of Buick LaCrosse fans?

30.9% of Buick LaCrosse fans are female, 69.1% are male, with an average age of 43.2 years.

Which brands do Buick LaCrosse fans like most?

Buick LaCrosse fans show strongest brand affinity for DeSales University (687.83×), Buick Regal (148.48×), and Inside Lacrosse (53.35×) over the country average.

Where do Buick LaCrosse fans live in United States?

Buick LaCrosse fans in United States are most concentrated in Texas (reach 40,750), Michigan (reach 19,930), and Florida (reach 19,358). These three regions account for the largest share of the active audience.

What other brands do Buick LaCrosse fans also like?

Beyond Buick LaCrosse itself, the audience over-indexes on Buick Regal (148.48×), Inside Lacrosse (53.35×), Paul Rabil (80.61×), and Buick Enclave (34.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buick LaCrosse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.