Rascasse Audience Intelligence

Buick LaCrosse Audience in United States

Buick LaCrosse has an estimated audience of 353K people in United States.

#317among Car type in United States
#370among Car Model in United States
#1242in Cars & Mobility

The average Buick LaCrosse fan in United States is 43.9 years old, more male, and lives primarily in Texas.

Its fans are 4.8 years older than the group average of 39.1.

Women make up 30.9% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Buick LaCrosse fans stand out for their interest in DeSales University, Buick Regal and Buick Verano.

Most fans live in Texas, Michigan, Illinois.

Top affinities include DeSales University, Buick Regal, Buick Verano, with strongest over-indexing on DeSales University (687.83× the country average).

Demographically, the Buick LaCrosse audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Buick LaCrosse fan in United States is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for DeSales University.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
353K
in United States
Gender
30.9%♀
69.1% male
Age
43.9
average years
Country rank
#46458
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Buick LaCrosse fans

30.9% are female, 69.1% are male, average age 43.9.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Buick LaCrosse audience in United States
MetricValue
Female30.9%
Male69.1%
Average age43.9
Estimated audience size353K
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Buick LaCrosse audience in United States
Age bracketShare%
16-2415%
25-3414%
35-4416%
45-5423%
55+32%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Buick LaCrosse audience comes from United States.

Worldwide audience distribution share by country for Buick LaCrosse
CountryShare
United States69.7%
Canada4.6%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Buick LaCrosse fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K2.12×
02Mississippi~6K1.99×
03Indiana~10K1.75×
04Iowa~6K1.75×
05Louisiana~8K1.69×
06Nebraska~3K1.56×
07Missouri~10K1.47×
08Wisconsin~9K1.47×
09Ohio~20K1.45×
10Arkansas~4K1.40×
11Kansas~4K1.40×
12Illinois~20K1.39×
13Minnesota~8K1.38×
14South Dakota~1K1.34×
15Kentucky~6K1.27×
16Texas~30K1.24×
17North Dakota<1K1.19×
18Alabama~6K1.16×
19Oklahoma~5K1.15×
20Tennessee~9K1.13×
21Delaware~1K1.10×
22Pennsylvania~10K1.07×
23South Carolina~6K1.07×
24West Virginia~2K0.99×
25New Mexico~2K0.89×
26North Carolina~10K0.88×
27Wyoming<1K0.88×
28Georgia~10K0.86×
29Arizona~7K0.83×
30Idaho~2K0.82×
31Rhode Island<1K0.79×
32Florida~20K0.77×
33Montana<1K0.77×
34Maine~1K0.76×
35Alaska<1K0.76×
36Maryland~5K0.73×
37Connecticut~3K0.72×
38Virginia~6K0.71×
39Washington, District of Columbia<1K0.71×
40New Hampshire<1K0.70×
41Utah~2K0.67×
42Nevada~2K0.64×
43New Jersey~6K0.63×
44Hawaii<1K0.63×
45Colorado~4K0.58×
46Massachusetts~4K0.56×
47Oregon~2K0.55×
48Washington~4K0.52×
49New York~10K0.51×
50California~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Buick LaCrosse, United States
0.43×1.00×2.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Buick LaCrosse audience vs. the country average
#·InterestCategoryAffinity×
01DeSales UniversityBusiness & Career687.83×
02Buick RegalCars & Mobility148.48×
03Buick VeranoCars & Mobility83.84×
04Paul RabilSports80.61×
05Tongan languagePolitics & Society80.05×
06Buick SkylarkCars & Mobility79.82×
07Chrysler VoyagerCars & Mobility68.88×
08Inside LacrosseSports53.35×
09Field lacrosseSports36.61×
10Buick EnclaveCars & Mobility34.67×
11Buick EnvisionCars & Mobility31.59×
12Range Rover (L405)Cars & Mobility22.04×
13Chrysler 300Cars & Mobility15.89×
14Acura MDXCars & Mobility15.77×
15Hyundai TucsonCars & Mobility13.78×
16Honda PilotCars & Mobility13.70×
17Honda CR-VCars & Mobility9.10×
18Transmission (mechanics)Cars & Mobility8.89×
19Full-size carCars & Mobility6.28×
20CarGurusCars & Mobility4.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Buick LaCrosse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Buick LaCrosse audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
PatriotismCONSERVATISM1.56×
MindfulnessBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Buick LaCrosse audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
CreativityOPEN0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Buick LaCrosse over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/buick-lacrosse-30184” · Methodology