Rascasse Audience Intelligence

Buick LaCrosse Audience in United States

A data profile of the people who buy, follow and care about Buick LaCrosse in United States — modelled from more than twelve digital signal sources. Buick LaCrosse has an estimated audience of 349,238 people in United States.

#319among Car type in United States#371among Car Model in United States#1213in Cars & Mobility

The average Buick LaCrosse fan in United States is 43.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Michigan, Florida.

Top brand affinities include DeSales University, Buick Regal, Inside Lacrosse, with strongest over-indexing on DeSales University (687.83× the country average).

Demographically, the Buick LaCrosse audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buick LaCrosse fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for DeSales University.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buick LaCrosse profile in United States.

Audience size
349K
in United States
Gender
30.9%♀
69.1% male
Age
43.2
average years
Country rank
#44674
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buick LaCrosse fans

30.9% are female, 69.1% are male, average age 43.2.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Buick LaCrosse audience in United States
MetricValue
Female30.9%
Male69.1%
Average age43.2
Estimated audience size349,238
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Buick LaCrosse audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4923%
50+32%
Fig. 04

Worldwide distribution

73.5%

of the worldwide Buick LaCrosse audience comes from United States.

Worldwide audience distribution share by country for Buick LaCrosse
CountryShare
United States73.5%
Canada4.6%
China3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buick LaCrosse audience in United States is strongest.

Fig. 05

Top regions by affinity

Buick LaCrosse fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K2.12×
02Mississippi~6K1.99×
03Indiana~10K1.75×
04Iowa~5K1.75×
05Louisiana~8K1.69×
06Nebraska~3K1.56×
07Missouri~8K1.47×
08Wisconsin~8K1.47×
09Ohio~20K1.45×
10Arkansas~4K1.40×
11Kansas~4K1.40×
12Illinois~20K1.39×
13Minnesota~7K1.38×
14South Dakota~1K1.34×
15Kentucky~6K1.27×
16Texas~40K1.24×
17North Dakota<1K1.19×
18Alabama~6K1.16×
19Oklahoma~5K1.15×
20Tennessee~8K1.13×
21Delaware~1K1.10×
22Pennsylvania~10K1.07×
23South Carolina~6K1.07×
24West Virginia~2K0.99×
25New Mexico~2K0.89×
26North Carolina~9K0.88×
27Georgia~9K0.86×
28Arizona~6K0.83×
29Idaho~1K0.82×
30Rhode Island<1K0.79×
31Florida~20K0.77×
32Montana<1K0.77×
33Maine<1K0.76×
34Alaska<1K0.76×
35Vermont<1K0.76×
36Maryland~4K0.73×
37Connecticut~3K0.72×
38Virginia~6K0.71×
39Washington, District of Columbia<1K0.71×
40New Hampshire<1K0.70×
41Utah~2K0.67×
42Nevada~2K0.64×
43New Jersey~6K0.63×
44Hawaii<1K0.63×
45Colorado~3K0.58×
46Massachusetts~4K0.56×
47Oregon~2K0.55×
48Washington~4K0.52×
49New York~10K0.51×
50California~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Buick LaCrosse, United States
0.43×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buick LaCrosse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buick LaCrosse audience
#·InterestCategoryAffinity×
01DeSales UniversityBusiness & Career687.83×
02Buick RegalCars & Mobility148.48×
03Buick VeranoCars & Mobility83.84×
04Paul RabilSports80.61×
05Tongan languagePolitics & Society80.05×
06Buick SkylarkCars & Mobility79.82×
07Chrysler VoyagerCars & Mobility68.88×
08Inside LacrosseSports53.35×
09Field lacrosseSports36.61×
10Buick EnclaveCars & Mobility34.67×
11Buick EnvisionCars & Mobility31.59×
12Range Rover (L405)Cars & Mobility22.04×
13Chrysler 300Cars & Mobility15.89×
14Acura MDXCars & Mobility15.77×
15Honda PilotCars & Mobility13.70×
16Honda CR-VCars & Mobility9.10×
17Transmission (mechanics)Cars & Mobility8.89×
18Full-size carCars & Mobility6.28×
19CarGurusCars & Mobility4.63×
20Google NewsNews4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buick LaCrosse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buick LaCrosse audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
PatriotismCONSERVATISM1.56×
MindfulnessBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buick LaCrosse audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
CreativityOPEN0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buick LaCrosse have in United States?

Buick LaCrosse has an estimated audience of 349,238 people in United States, concentrated in Texas and Michigan.

02

What is the gender split and age of Buick LaCrosse fans?

30.9% of Buick LaCrosse fans are female, 69.1% are male, with an average age of 43.2 years.

03

Which brands do Buick LaCrosse fans like most?

Buick LaCrosse fans show strongest brand affinity for DeSales University (687.83×), Buick Regal (148.48×), and Inside Lacrosse (53.35×) over the country average.

04

Where do Buick LaCrosse fans live in United States?

Buick LaCrosse fans in United States are most concentrated in Texas (reach ~40K), Michigan (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Buick LaCrosse fans also like?

Beyond Buick LaCrosse itself, the audience over-indexes on Buick Regal (148.48×), Inside Lacrosse (53.35×), Buick Enclave (34.67×), and Paul Rabil (80.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buick LaCrosse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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