Buick Regal Audience in United States

Buick Regal logo

Buick Regal has an estimated audience of 457,447 people in United States. 23.4% are female, 76.6% are male, average age 42.8. Top regions: Texas, California, Florida. Top brand affinities: Academy Award for Best Documentary Feature, Arrietty, MK, Diane Sawyer, University of Rochester.

The average Buick Regal fan in United States is 42.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Academy Award for Best Documentary Feature, Arrietty, MK, with strongest over-indexing on Academy Award for Best Documentary Feature (126.5× the country average). Demographically, the Buick Regal audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Buick Regal fans

Demographic split for Buick Regal audience in United States
MetricValue
Female23.4%
Male76.6%
Average age42.8
Estimated audience size457,447

Audience persona

The typical Buick Regal fan in United States is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Academy Award for Best Documentary Feature.

Top regions in United States

Top regions ranked by reach for Buick Regal in United States
RegionReachAffinity
Texas44,4431.13×
California41,7350.83×
Florida26,7850.86×
Michigan21,6901.81×
Illinois20,7451.36×
Ohio18,3521.3×
New York15,2340.6×
Pennsylvania14,3210.93×
Georgia14,0210.99×
Indiana13,0311.56×
North Carolina12,8740.94×
Missouri10,0961.37×
Tennessee9,9161.08×
Arizona9,3981.01×
Wisconsin8,6961.26×
Virginia8,0980.73×
New Jersey7,9770.69×
Alabama7,7371.21×
Minnesota7,4731.14×
Washington7,3920.81×
Kentucky7,0911.24×
Louisiana6,9301.17×
South Carolina6,7150.98×
Colorado6,4220.89×
Oklahoma6,2771.24×
Massachusetts5,7680.64×
Iowa5,6081.49×
Mississippi5,4341.44×
Maryland5,4120.69×
Kansas4,5601.26×
Arkansas4,3111.14×
Oregon4,1930.8×
Nevada4,0350.91×
Utah3,6830.9×
Connecticut3,5350.77×
Nebraska2,9951.31×
New Mexico2,6411.15×
West Virginia2,1651.02×
Idaho2,0710.9×
New Hampshire1,3640.76×
South Dakota1,3121.24×
Maine1,1990.73×
Montana1,1840.93×
North Dakota1,0731.14×
Rhode Island1,0600.73×
Hawaii9850.5×
Delaware9560.76×
Washington, District of Columbia7160.52×
Alaska6160.63×
Wyoming6020.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buick Regal audience
BrandAffinityCategory
Academy Award for Best Documentary Feature126.5×Movies & TV
Arrietty20×Movies & TV
MK4.49×Music & Radio
Diane Sawyer8.8×Movies & TV
University of Rochester14.88×Business & Career
Keith Stanfield5.24×Movies & TV
Huevos rancheros20×Food & Beverages
Israeli cuisine6.67×Food & Beverages
Northrop Grumman4.51×Business & Career
N1 road (South Africa)2.87×Travel & Leisure
Leverage (TV series)4.4×Movies & TV
Barclays Center8.36×Sports
Hog Hunting2.24×Sports
Hipster6.27×Politics & Society
Totally Spies!7.77×Movies & TV
Rapid prototyping10.36×Business & Career
Iztacalco20×Travel & Leisure
Historic site2.47×Arts & Culture
Johnson C. Smith University15.4×Business & Career
Noodle (Gorillaz)1.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buick Regal audience
TraitClusterScore
Need for SecurityCONSERVATISM2
Quality AwarenessPREMIUM1.92
PatriotismCONSERVATISM1.46
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.31
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Buick Regal
CountryShare
United States60.5%
Mexico6.1%
Canada5.7%

See Buick Regal audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Buick Regal have in United States?

Buick Regal has an estimated audience of 457,447 people in United States, concentrated in Texas and California.

What is the gender split and age of Buick Regal fans?

23.4% of Buick Regal fans are female, 76.6% are male, with an average age of 42.8 years.

Which brands do Buick Regal fans like most?

Buick Regal fans show strongest brand affinity for Academy Award for Best Documentary Feature (126.5×), Arrietty (20×), and MK (4.49×) over the country average.

Where do Buick Regal fans live in United States?

Buick Regal fans in United States are most concentrated in Texas (reach 44,443), California (reach 41,735), and Florida (reach 26,785). These three regions account for the largest share of the active audience.

What other brands do Buick Regal fans also like?

Beyond Buick Regal itself, the audience over-indexes on Arrietty (20×), MK (4.49×), Diane Sawyer (8.8×), and University of Rochester (14.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buick Regal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.