Rascasse Audience Intelligence

Buick Regal Audience in United States

A data profile of the people who buy, follow and care about Buick Regal in United States — modelled from more than twelve digital signal sources. Buick Regal has an estimated audience of 459,272 people in United States.

#277among Car type in United States#317among Car Model in United States#1077in Cars & Mobility

The average Buick Regal fan in United States is 42.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Buick LaCrosse, Opel Insignia, CarGurus, with strongest over-indexing on Buick LaCrosse (148.48× the country average).

Demographically, the Buick Regal audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buick Regal fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Buick LaCrosse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buick Regal profile in United States.

Audience size
459K
in United States
Gender
23.4%♀
76.6% male
Age
42.8
average years
Country rank
#38494
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buick Regal fans

23.4% are female, 76.6% are male, average age 42.8.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Buick Regal audience in United States
MetricValue
Female23.4%
Male76.6%
Average age42.8
Estimated audience size459,272
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Buick Regal audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4923%
50+30%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Buick Regal audience comes from United States.

Worldwide audience distribution share by country for Buick Regal
CountryShare
United States60.4%
Mexico6.3%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buick Regal audience in United States is strongest.

Fig. 05

Top regions by affinity

Buick Regal fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.73×
02Indiana~10K1.46×
03Iowa~5K1.45×
04Mississippi~5K1.42×
05Missouri~10K1.30×
06Nebraska~3K1.30×
07Ohio~20K1.29×
08Illinois~20K1.27×
09Wisconsin~9K1.25×
10Kansas~4K1.23×
11Kentucky~7K1.22×
12South Dakota~1K1.22×
13Alabama~8K1.20×
14Louisiana~7K1.20×
15North Dakota~1K1.18×
16Oklahoma~6K1.16×
17Arkansas~4K1.15×
18New Mexico~3K1.13×
19Minnesota~7K1.12×
20Texas~40K1.10×
21Tennessee~10K1.07×
22West Virginia~2K1.04×
23Wyoming<1K1.02×
24Arizona~9K1.00×
25Georgia~10K0.95×
26South Carolina~7K0.95×
27Idaho~2K0.93×
28Montana~1K0.93×
29Pennsylvania~10K0.91×
30North Carolina~10K0.91×
31Maine~1K0.90×
32Colorado~6K0.88×
33Nevada~4K0.88×
34Utah~4K0.88×
35Delaware~1K0.86×
36California~40K0.83×
37Florida~30K0.83×
38Alaska<1K0.83×
39New Hampshire~1K0.82×
40Connecticut~4K0.81×
41Rhode Island~1K0.81×
42Oregon~4K0.80×
43Washington~7K0.78×
44Virginia~8K0.74×
45Maryland~6K0.70×
46Hawaii~1K0.70×
47New Jersey~8K0.68×
48Massachusetts~6K0.66×
49Washington, District of Columbia<1K0.65×
50New York~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Buick Regal, United States
0.60×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buick Regal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buick Regal audience
#·InterestCategoryAffinity×
01Opel InsigniaCars & Mobility174.39×
02Buick LaCrosseCars & Mobility148.48×
03A Clockwork OrangeMovies & TV30.24×
04Chevrolet MalibuCars & Mobility26.39×
05Chrysler 300Cars & Mobility17.53×
06Grand tourerCars & Mobility15.20×
07Acura MDXCars & Mobility12.30×
08Hyundai ElantraCars & Mobility11.88×
09Honda PilotCars & Mobility11.32×
10Dodge ChargerCars & Mobility10.16×
11Honda AccordCars & Mobility9.54×
12Valvoline Instant Oil ChangeCars & Mobility7.35×
13Auto showCars & Mobility5.45×
14HatchbackCars & Mobility5.09×
15CarGurusCars & Mobility4.85×
16Discount TireShopping4.73×
17Advance Auto PartsCars & Mobility3.67×
18CarvanaCars & Mobility3.52×
19Used carCars & Mobility3.39×
20AutoZoneCars & Mobility2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buick Regal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buick Regal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Need for SecurityCONSERVATISM2.37×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buick Regal audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buick Regal have in United States?

Buick Regal has an estimated audience of 459,272 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Buick Regal fans?

23.4% of Buick Regal fans are female, 76.6% are male, with an average age of 42.8 years.

03

Which brands do Buick Regal fans like most?

Buick Regal fans show strongest brand affinity for Buick LaCrosse (148.48×), Opel Insignia (174.39×), and CarGurus (4.85×) over the country average.

04

Where do Buick Regal fans live in United States?

Buick Regal fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Buick Regal fans also like?

Beyond Buick Regal itself, the audience over-indexes on Opel Insignia (174.39×), CarGurus (4.85×), A Clockwork Orange (30.24×), and Chrysler 300 (17.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buick Regal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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