Dodge Charger Audience in United States

Dodge Charger logo

Dodge Charger has an estimated audience of 4,913,393 people in United States. 16.5% are female, 83.5% are male, average age 34.5. Top regions: Texas, California, Florida. Top brand affinities: Mustang, Dodge Challenger, Dodge Charger (LX), Discount Tire, Sports.

The average Dodge Charger fan in United States is 34.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mustang, Dodge Challenger, Dodge Charger (LX), with strongest over-indexing on Mustang (12.46× the country average). Demographically, the Dodge Charger audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Charger fans

Demographic split for Dodge Charger audience in United States
MetricValue
Female16.5%
Male83.5%
Average age34.5
Estimated audience size4,913,393

Audience persona

The typical Dodge Charger fan in United States is more male, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Mustang.

Top regions in United States

Top regions ranked by reach for Dodge Charger in United States
RegionReachAffinity
Texas578,1551.37×
California557,4191.03×
Florida430,7861.3×
New York244,0640.89×
Georgia194,8881.29×
North Carolina185,9881.26×
Illinois173,8231.06×
Pennsylvania158,3870.96×
Ohio152,4401.01×
Arizona135,2781.35×
Michigan126,7210.99×
Tennessee123,0451.25×
Virginia121,9971.02×
New Jersey119,8620.96×
Alabama111,3991.62×
Maryland106,8961.27×
Indiana103,7191.16×
South Carolina88,5411.2×
Washington88,1450.89×
Louisiana87,1321.38×
Missouri85,3231.08×
Kentucky70,5091.14×
Oklahoma70,3341.29×
Massachusetts69,0210.71×
Colorado65,6010.85×
Minnesota60,5130.86×
Wisconsin60,1490.81×
Mississippi59,2051.46×
Nevada52,8311.11×
Arkansas50,6781.25×
Oregon48,0840.85×
Kansas40,5861.05×
Iowa38,0360.94×
Utah37,6620.86×
Connecticut29,9680.61×
New Mexico28,4261.15×
Nebraska26,9911.1×
West Virginia21,3650.93×
Idaho19,8990.81×
Hawaii18,8900.89×
New Hampshire12,7200.66×
Delaware12,2600.9×
Maine11,8930.68×
Washington, District of Columbia11,2970.76×
Rhode Island10,9200.7×
South Dakota9,5480.84×
Montana9,1340.67×
Alaska8,8920.85×
North Dakota8,3220.82×
Wyoming4,9600.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Charger audience
BrandAffinityCategory
Mustang12.46×Pets & Animals
Dodge Challenger14.15×Cars & Mobility
Dodge Charger (LX)15.8×Cars & Mobility
Discount Tire4.75×Shopping
Sports1.61×Sports
Music1.57×Business & Career
Muscle car4.33×Cars & Mobility
Arts and music1.56×Arts & Culture
Engine3.58×Cars & Mobility
Outdoor recreation1.66×Sports
Transport2.22×Cars & Mobility
AutoZone2.5×Cars & Mobility
Movies1.51×Movies & TV
Antique car5.94×Cars & Mobility
Entertainment1.54×Movies & TV
Pets1.52×Pets & Animals
Automobiles1.75×Cars & Mobility
Halo Hair Extensions23.98×Beauty & Wellness
SUVs2.25×Cars & Mobility
Motor vehicle2.2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Charger audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.56
Early Adopter MentalityPOWER1.49
Luxury OrientationPREMIUM1.29
Need for SecurityCONSERVATISM1.28
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Dodge Charger
CountryShare
United States41.8%
Brazil6.9%
Germany5.3%

See Dodge Charger audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Charger have in United States?

Dodge Charger has an estimated audience of 4,913,393 people in United States, concentrated in Texas and California.

What is the gender split and age of Dodge Charger fans?

16.5% of Dodge Charger fans are female, 83.5% are male, with an average age of 34.5 years.

Which brands do Dodge Charger fans like most?

Dodge Charger fans show strongest brand affinity for Mustang (12.46×), Dodge Challenger (14.15×), and Dodge Charger (LX) (15.8×) over the country average.

Where do Dodge Charger fans live in United States?

Dodge Charger fans in United States are most concentrated in Texas (reach 578,155), California (reach 557,419), and Florida (reach 430,786). These three regions account for the largest share of the active audience.

What other brands do Dodge Charger fans also like?

Beyond Dodge Charger itself, the audience over-indexes on Dodge Challenger (14.15×), Dodge Charger (LX) (15.8×), Discount Tire (4.75×), and Sports (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Charger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.