Rascasse Audience Intelligence

Dodge Charger Audience in United States

A data profile of the people who buy, follow and care about Dodge Charger in United States — modelled from more than twelve digital signal sources. Dodge Charger has an estimated audience of 4,846,120 people in United States.

#46among Car type in United States#21among Car Model in United States#267in Cars & Mobility

The average Dodge Charger fan in United States is 34.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mustang, Dodge Challenger, Dodge Charger (LX), with strongest over-indexing on Mustang (12.46× the country average).

Demographically, the Dodge Charger audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Charger fan in United States is more male, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Mustang.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Charger profile in United States.

Audience size
4.8M
in United States
Gender
16.5%♀
83.5% male
Age
34.5
average years
Country rank
#6896
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Charger fans

16.5% are female, 83.5% are male, average age 34.5.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Dodge Charger audience in United States
MetricValue
Female16.5%
Male83.5%
Average age34.5
Estimated audience size4,846,120
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Dodge Charger audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Dodge Charger audience comes from United States.

Worldwide audience distribution share by country for Dodge Charger
CountryShare
United States41.5%
Brazil6.6%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Charger audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Charger fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.65×
02Mississippi~60K1.52×
03Louisiana~90K1.40×
04Arizona~100K1.34×
05Texas~500K1.30×
06Oklahoma~70K1.28×
07Arkansas~50K1.27×
08Maryland~100K1.26×
09Florida~400K1.25×
10Georgia~200K1.24×
11Tennessee~100K1.22×
12North Carolina~200K1.20×
13New Mexico~30K1.19×
14South Carolina~90K1.18×
15Kentucky~70K1.15×
16Indiana~100K1.13×
17Nebraska~30K1.12×
18Nevada~50K1.10×
19Kansas~40K1.07×
20Missouri~80K1.06×
21Illinois~200K1.01×
22Ohio~200K0.99×
23West Virginia~20K0.99×
24California~500K0.98×
25Virginia~100K0.98×
26Michigan~100K0.97×
27Iowa~40K0.96×
28Delaware~10K0.95×
29Pennsylvania~200K0.93×
30Alaska~10K0.93×
31New Jersey~100K0.92×
32South Dakota~10K0.91×
33North Dakota~9K0.91×
34Hawaii~20K0.89×
35Utah~40K0.87×
36Washington~90K0.86×
37Minnesota~60K0.85×
38New York~200K0.84×
39Oregon~50K0.84×
40Idaho~20K0.83×
41Colorado~60K0.82×
42Wisconsin~60K0.81×
43Washington, District of Columbia~10K0.77×
44Wyoming~5K0.74×
45Rhode Island~10K0.72×
46Montana~10K0.71×
47Massachusetts~70K0.70×
48Maine~10K0.70×
49New Hampshire~10K0.68×
50Connecticut~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Dodge Charger, United States
0.57×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Charger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Charger audience
#·InterestCategoryAffinity×
01Halo Hair ExtensionsBeauty & Wellness23.98×
02Dodge Charger (LX)Cars & Mobility15.80×
03Dodge ChallengerCars & Mobility14.15×
04MustangPets & Animals12.46×
05Antique carCars & Mobility5.94×
06Discount TireShopping4.75×
07Muscle carCars & Mobility4.33×
08EngineCars & Mobility3.58×
09AutoZoneCars & Mobility2.50×
10SUVsCars & Mobility2.25×
11TransportCars & Mobility2.22×
12Motor vehicleCars & Mobility2.20×
13AutomobilesCars & Mobility1.75×
14Outdoor recreationSports1.66×
15SportsSports1.61×
16MusicBusiness & Career1.57×
17Arts and musicArts & Culture1.56×
18EntertainmentMovies & TV1.54×
19PetsPets & Animals1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Charger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Charger audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
PatriotismCONSERVATISM1.64×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Charger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Quality AwarenessPREMIUM0.94×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Charger have in United States?

Dodge Charger has an estimated audience of 4,846,120 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dodge Charger fans?

16.5% of Dodge Charger fans are female, 83.5% are male, with an average age of 34.5 years.

03

Which brands do Dodge Charger fans like most?

Dodge Charger fans show strongest brand affinity for Mustang (12.46×), Dodge Challenger (14.15×), and Dodge Charger (LX) (15.8×) over the country average.

04

Where do Dodge Charger fans live in United States?

Dodge Charger fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Charger fans also like?

Beyond Dodge Charger itself, the audience over-indexes on Dodge Challenger (14.15×), Dodge Charger (LX) (15.8×), Discount Tire (4.75×), and Sports (1.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Charger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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