Dodge Charger Audience in Germany
Dodge Charger has an estimated audience of 625,559 people in Germany. 19.5% are female, 80.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dodge Challenger, Fulham F.C., Dodge Charger (LX), Dodge Durango, Chevrolet Camaro.
The average Dodge Charger fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dodge Challenger, Fulham F.C., Dodge Charger (LX), with strongest over-indexing on Dodge Challenger (34.98× the country average). Demographically, the Dodge Charger audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Dodge Charger fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 38.5 |
| Estimated audience size | 625,559 |
Audience persona
The typical Dodge Charger fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Dodge Challenger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,506 | 1.08× |
| Bayern | 109,944 | 1.09× |
| Baden-Württemberg | 90,876 | 1.06× |
| Niedersachsen | 62,180 | 1.02× |
| Hessen | 53,751 | 1.13× |
| Sachsen | 35,468 | 1.16× |
| Rheinland-Pfalz | 31,476 | 1× |
| Berlin | 25,331 | 0.91× |
| Schleswig-Holstein | 20,671 | 0.92× |
| Brandenburg | 20,627 | 1.06× |
| Sachsen-Anhalt | 15,716 | 0.97× |
| Thüringen | 14,911 | 0.94× |
| Hamburg | 14,837 | 1.05× |
| Mecklenburg-Vorpommern | 10,908 | 0.91× |
| Saarland | 7,086 | 0.92× |
| Bremen | 4,104 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dodge Challenger | 34.98× | Cars & Mobility |
| Fulham F.C. | 66.22× | Sports |
| Dodge Charger (LX) | 25.88× | Cars & Mobility |
| Dodge Durango | 37.55× | Cars & Mobility |
| Chevrolet Camaro | 19.09× | Cars & Mobility |
| Hot rod | 8.38× | Cars & Mobility |
| Chevrolet Corvette | 15.17× | Cars & Mobility |
| Ford Mustang | 9.82× | Cars & Mobility |
| AutoScout24 | 3.1× | Cars & Mobility |
| Dodge Charger Daytona | 62.51× | Cars & Mobility |
| Miami Masters | 8.32× | Sports |
| Wir kaufen dein Auto | 6.29× | Cars & Mobility |
| Dodge | 13.32× | Cars & Mobility |
| Borussia Dortmund | 1.53× | Sports |
| Dodge Ram | 13.38× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 15.37× | Cars & Mobility |
| Ford Custom | 27.59× | Cars & Mobility |
| Vintage car | 5.35× | Cars & Mobility |
| Muscle car | 5.22× | Cars & Mobility |
| Carcare | 3.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.26 |
| Risk Appetite | THRILL | 1.23 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Brazil | 6.9% |
| Germany | 5.3% |
See Dodge Charger audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Dodge Charger have in Germany?
Dodge Charger has an estimated audience of 625,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dodge Charger fans?
19.5% of Dodge Charger fans are female, 80.5% are male, with an average age of 38.5 years.
Which brands do Dodge Charger fans like most?
Dodge Charger fans show strongest brand affinity for Dodge Challenger (34.98×), Fulham F.C. (66.22×), and Dodge Charger (LX) (25.88×) over the country average.
Where do Dodge Charger fans live in Germany?
Dodge Charger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,506), Bayern (reach 109,944), and Baden-Württemberg (reach 90,876). These three regions account for the largest share of the active audience.
What other brands do Dodge Charger fans also like?
Beyond Dodge Charger itself, the audience over-indexes on Fulham F.C. (66.22×), Dodge Charger (LX) (25.88×), Dodge Durango (37.55×), and Chevrolet Camaro (19.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dodge Charger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.