Dodge Audience in Germany
Dodge has an estimated audience of 612,407 people in Germany. 21.1% are female, 78.9% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeep Grand Cherokee (WJ), Ford Mustang (fourth generation), Agribusiness, Engine, Dodge Challenger.
The average Dodge fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeep Grand Cherokee (WJ), Ford Mustang (fourth generation), Agribusiness, with strongest over-indexing on Jeep Grand Cherokee (WJ) (46.24× the country average). Demographically, the Dodge audience skews more male with an average age of 36.2, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Dodge fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 36.2 |
| Estimated audience size | 612,407 |
Audience persona
The typical Dodge fan in Germany is more male, around 36.2 years old, with strong DIY Mentality tendencies and a notable affinity for Jeep Grand Cherokee (WJ).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,910 | 1.04× |
| Bayern | 107,389 | 1.09× |
| Baden-Württemberg | 94,848 | 1.14× |
| Niedersachsen | 63,967 | 1.08× |
| Hessen | 56,259 | 1.21× |
| Sachsen | 33,122 | 1.1× |
| Rheinland-Pfalz | 30,522 | 0.99× |
| Berlin | 26,830 | 0.98× |
| Schleswig-Holstein | 19,155 | 0.87× |
| Brandenburg | 18,914 | 1× |
| Sachsen-Anhalt | 15,181 | 0.96× |
| Thüringen | 14,782 | 0.95× |
| Hamburg | 13,643 | 0.99× |
| Mecklenburg-Vorpommern | 10,828 | 0.93× |
| Saarland | 6,364 | 0.85× |
| Bremen | 4,452 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Grand Cherokee (WJ) | 46.24× | Cars & Mobility |
| Ford Mustang (fourth generation) | 21.03× | Cars & Mobility |
| Agribusiness | 7.35× | Politics & Society |
| Engine | 3.68× | Cars & Mobility |
| Dodge Challenger | 12.71× | Cars & Mobility |
| Ford Focus (third generation) | 14.71× | Cars & Mobility |
| TikTok | 1.82× | Internet & Social Media |
| Ford Focus (RS - ST - WRC) | 14.39× | Cars & Mobility |
| City car | 4.02× | Cars & Mobility |
| Animal husbandry | 3.98× | Politics & Society |
| Automobile repair shop | 3.87× | Cars & Mobility |
| Hyundai | 3.38× | Cars & Mobility |
| Maltese (dog) | 3.25× | Pets & Animals |
| Wir kaufen dein Auto | 4.63× | Cars & Mobility |
| Driving | 2.97× | Cars & Mobility |
| Used Cars | 3.23× | Cars & Mobility |
| BMW X3 (F25) | 11.92× | Cars & Mobility |
| Chrysler | 10.68× | Cars & Mobility |
| Motorcycle helmet | 3.74× | Cars & Mobility |
| Used car | 2.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.5 |
| Extroversion | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.3 |
| Risk Appetite | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| Canada | 6.0% |
| Mexico | 5.0% |
See Dodge audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Dodge have in Germany?
Dodge has an estimated audience of 612,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dodge fans?
21.1% of Dodge fans are female, 78.9% are male, with an average age of 36.2 years.
Which brands do Dodge fans like most?
Dodge fans show strongest brand affinity for Jeep Grand Cherokee (WJ) (46.24×), Ford Mustang (fourth generation) (21.03×), and Agribusiness (7.35×) over the country average.
Where do Dodge fans live in Germany?
Dodge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,910), Bayern (reach 107,389), and Baden-Württemberg (reach 94,848). These three regions account for the largest share of the active audience.
What other brands do Dodge fans also like?
Beyond Dodge itself, the audience over-indexes on Ford Mustang (fourth generation) (21.03×), Agribusiness (7.35×), Engine (3.68×), and Dodge Challenger (12.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.