Rascasse Audience Intelligence

Dodge Target Market in Germany

A data profile of the people who buy, follow and care about Dodge in Germany — modelled from more than twelve digital signal sources. Dodge has an estimated audience of 614,254 people in Germany.

#40among Car manufacturer in Germany#1301among Brand in Germany#457in Cars & Mobility

The average Dodge fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jeep Grand Cherokee (WJ), Ford Mustang (fourth generation), Agribusiness, with strongest over-indexing on Jeep Grand Cherokee (WJ) (46.24× the country average).

Demographically, the Dodge audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dodge fan in Germany is more male, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Jeep Grand Cherokee (WJ).

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge profile in Germany.

Audience size
614K
in Germany
Gender
21.1%♀
78.9% male
Age
36.2
average years
Country rank
#9904
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dodge

21.1% are female, 78.9% are male, average age 36.2.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for Dodge audience in Germany
MetricValue
Female21.1%
Male78.9%
Average age36.2
Estimated audience size614,254
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Dodge audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Dodge audience comes from Germany.

Worldwide audience distribution share by country for Dodge
CountryShare
United States48.8%
Canada6.0%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dodge customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.17×
02Baden-Württemberg~90K1.10×
03Sachsen~30K1.09×
04Bayern~100K1.07×
05Niedersachsen~60K1.05×
06Nordrhein-Westfalen~100K1.01×
07Brandenburg~20K1.01×
08Thüringen~20K1.00×
09Rheinland-Pfalz~30K0.99×
10Sachsen-Anhalt~20K0.99×
11Mecklenburg-Vorpommern~10K0.98×
12Hamburg~10K0.96×
13Berlin~30K0.92×
14Saarland~7K0.90×
15Bremen~5K0.90×
16Schleswig-Holstein~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Dodge, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge audience
#·InterestCategoryAffinity×
01Jeep Grand Cherokee (WJ)Cars & Mobility46.24×
02Ford Mustang (fourth generation)Cars & Mobility21.03×
03Ford Focus (third generation)Cars & Mobility14.71×
04Ford Focus (RS - ST - WRC)Cars & Mobility14.39×
05Dodge ChallengerCars & Mobility12.71×
06BMW X3 (F25)Cars & Mobility11.92×
07ChryslerCars & Mobility10.68×
08AgribusinessPolitics & Society7.35×
09Wir kaufen dein AutoCars & Mobility4.63×
10City carCars & Mobility4.02×
11Animal husbandryPolitics & Society3.98×
12Automobile repair shopCars & Mobility3.87×
13Motorcycle helmetCars & Mobility3.74×
14EngineCars & Mobility3.68×
15HyundaiCars & Mobility3.38×
16Maltese (dog)Pets & Animals3.25×
17Used CarsCars & Mobility3.23×
18DrivingCars & Mobility2.97×
19Used carCars & Mobility2.29×
20TikTokInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Community OrientationOPEN1.44×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
Design AffinityPREMIUM0.80×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dodge's target market in Germany?

Dodge's target market in Germany covers an estimated 614,254 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dodge customers?

21.1% of the Dodge audience are female, 78.9% are male, with an average age of 36.2 years.

03

Which brands do Dodge fans like most?

Dodge fans show strongest brand affinity for Jeep Grand Cherokee (WJ) (46.24×), Ford Mustang (fourth generation) (21.03×), and Agribusiness (7.35×) over the country average.

04

Where do Dodge fans live in Germany?

Dodge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge fans also like?

Beyond Dodge itself, the audience over-indexes on Ford Mustang (fourth generation) (21.03×), Agribusiness (7.35×), Engine (3.68×), and Dodge Challenger (12.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Dodge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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